I lead the strategic development and implementation of CTIA’s Certification Program Working Groups, collaborating with cross-functional teams to create certification programs that meet member-defined requirements and support wireless industry standards. I foster strong engagement across stakeholders to achieve certification goals and maintain program quality.• Facilitate working group sessions to define, build, and improve certification standards for wireless products, ensuring they meet industry acceptance.• Conduct needs analysis and user research to tailor certification standards in line with industry trends and member needs.• Implement performance-tracking methodologies to continuously assess and enhance program efficacy.

Led product initiatives for a tech startup specializing in user-focused design and client-centric software solutions. Key contributor to developing relationships with clients, gathering and analyzing requirements, and shaping the direction of Enovational’s products.• Collected, documented, and translated external and internal client requirements into actionable user stories, process maps, and wireframes.• Collaborated closely with engineering and design teams to deliver functional and user-centered product experiences.

Founded a video content marketing agency focused on delivering creative, story-driven video solutions for brand engagement. Directed all stages of video production and client acquisition.

Enhanced user engagement and product experience for NCOA’s flagship BenefitsCheckUp platform, leading data strategy initiatives to address senior users’ needs.• Created and implemented a data-gathering strategy, achieving an 18% data collection conversion rate that surpassed industry benchmarks.• Guided day-to-day operations of NCOA’s BenefitsCheckUp, refining offerings to improve senior outreach and satisfaction.• Developed marketing collateral and digital strategies, including SEO and usability improvements, that boosted user interaction and overall product visibility.

Led product management for AARP’s digital initiatives, focusing on social engagement tools, community apps, and data solutions to support family caregivers.• Spearheaded the “Tips & Hacks” digital campaign, resulting in 53,000+ user engagements over three months.• Conducted extensive research into consumer needs and market trends to optimize AARP’s product offerings and inform strategic decisions.

Directed the redesign of CTIA’s digital presence, achieving industry recognition for innovation and usability. Co-led the award-winning Grow Mobile America digital campaign.• Managed end-to-end project phases of CTIA’s website redesign, winning the 2013 Sitefinity award for best association website.• Collaborated with stakeholders to ensure that digital content met user needs and aligned with CTIA’s mission and branding objectives.