William Colbert Email & Phone Number

Washington DC

• I lead the strategic development and implementation of CTIA’s Certification Program Working Groups, collaborating with cross-functional teams to create certification programs that meet member-defined requirements and.
• Facilitate working group sessions to define, build, and improve certification standards for wireless products, ensuring they meet industry acceptance.
• Conduct needs analysis and user research to tailor certification standards in line with industry trends and member needs.
• Implement performance-tracking methodologies to continuously assess and enhance program efficacy.

• Led product initiatives for a tech startup specializing in user-focused design and client-centric software solutions. Key contributor to developing relationships with clients, gathering and analyzing requirements, and.
• Collected, documented, and translated external and internal client requirements into actionable user stories, process maps, and wireframes.
• Collaborated closely with engineering and design teams to deliver functional and user-centered product experiences.

Founded a video content marketing agency focused on delivering creative, story-driven video solutions for brand engagement. Directed all stages of video production and client acquisition.

• Enhanced user engagement and product experience for NCOA’s flagship BenefitsCheckUp platform, leading data strategy initiatives to address senior users’ needs.
• Created and implemented a data-gathering strategy, achieving an 18% data collection conversion rate that surpassed industry benchmarks.
• Guided day-to-day operations of NCOA’s BenefitsCheckUp, refining offerings to improve senior outreach and satisfaction.
• Developed marketing collateral and digital strategies, including SEO and usability improvements, that boosted user interaction and overall product visibility.

Washington D.C. Metro Area

• Led product management for AARP’s digital initiatives, focusing on social engagement tools, community apps, and data solutions to support family caregivers.
• Spearheaded the “Tips & Hacks” digital campaign, resulting in 53,000+ user engagements over three months.
• Conducted extensive research into consumer needs and market trends to optimize AARP’s product offerings and inform strategic decisions.

Washington D.C. Metro Area

• Directed the redesign of CTIA’s digital presence, achieving industry recognition for innovation and usability. Co-led the award-winning Grow Mobile America digital campaign.
• Managed end-to-end project phases of CTIA’s website redesign, winning the 2013 Sitefinity award for best association website.
• Collaborated with stakeholders to ensure that digital content met user needs and aligned with CTIA’s mission and branding objectives.

Master Of Arts, Journalism And Public Policy

Bachelor'S, Business Administration