William Colón Email & Phone Number

Minneapolis, Mn, Us

Eden Prairie, Minnesota, Us

Start-up executive team member responsible for leading 3-person marketing and 6-person patient services organizations, strategic planning, market development, marketing mix, new product development, product launches, and competitive analysis.• Market Development: Performed detailed assessment to identify structural barriers and develop plans to prioritize/address as part of strategic plan. • Strategic Planning: Led annual planning and prioritization of initiatives focused on achieving revenue, product development, reimbursement, clinical, and quality corporate objectives. Approved by Board of Directors.• Marketing: Developed new marketing and sales collateral (print, digital, video, and web) that resulted in 800+ new sales leads and doubling of revenue in 2024.• Reimbursement: Collaborated with executive team to successfully obtain new benefit category determination, coding, and payment from Centers for Medicare and Medicaid Services (CMS) for sensory prosthetic device • Market Analysis: Performed analysis to determine US peripheral neuropathy market size for wearable lower limb sensory prosthetic. Presented analysis to the Board of Directors.

Eden Prairie, Minnesota, Us

Early-stage executive team member responsible for leading marketing organization including strategic planning, market development, marketing mix, new product development, product launches, competitive analysis, and corporate development. Led 4-person team. Results: 55% overall growth from $6.5M to $10M (4-year CAGR of 12%).• Strategic Planning: Led annual planning and provided market development guidance to prioritize funding and focus on accelerating therapy adoption for Heart Failure, Critical Care, and Pediatric patients.• Marketing: Developed annual marketing plans aligned with corporate strategic plan objectives. • Product Planning: Developed product roadmap and business plans. Successfully advocated to fund development of first-generation pediatric continuous renal replacement therapy (CRRT) device.• Branding: Led planning and execution of corporate rebrand from CHF Solutions to Nuwellis.• Sales Planning: Partnered with sales and finance to develop revenue forecasts and support targeted growth.• Reimbursement: Led cross-functional team to establish American Medical Association Category III CPT code for reimbursement of therapeutic ultrafiltration – first step in establishing a Category I code.• KOL Development: Managed relationships and presence of 10 KOLs at key heart failure, critical care, pediatric, & nephrology congresses.• Sales Leadership: Led and managed 3 regional vice presidents and 26 field members over 12 territories to drive on plan revenue of $8M (6.5% YoY growth) while serving as interim VP of Sales in 2021.

Minneapolis, Mn, Us

Marketing leadership for $650M global Diagnostics medical device business unit. Led 18-person team. Results: Delivered 766% overall growth with a 5-year CAGR of 54%. Executed new ICM launch in 60+ countries over 2+ years.• Planning: Responsible for development of global commercial strategy, including product marketing, indication expansion, market development, portfolio planning, and KOL development.• Commercialization: Executed global launch strategy for insertable cardiac monitors (ICM), mobile cardiac telemetry devices, and monitoring services. Oversaw LINQ ICM launch in 60+ countries within 2 years.• Competitive: Maintained >90% market share against 2 competitors by aggressively commercializing innovative products, services, competitive strategies, and campaigns. • Market Development: Partnered with global business leaders to identify/address market barriers, engage customers, and execute product/indication launches.• Cross-Functional: Partnered with internal stakeholders (Sales Ops, Regulatory, Clinical, Finance, Tech/Patient Services, Manufacturing, Supply Chain/Ops) to ensure successful execution of critical business-related tasks.

Minneapolis, Mn, Us

Various Marketing & Leadership Roles in Cardiovascular & Cardiac Rhythm Management• Director of Marketing Communications (2011-14)• Therapy Management Team Leader (2010-11)• Product Marketing (2003-10)

Bse, Electrical Engineering

Mba, Marketing & Corporate Strategy