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As a seasoned pharmaceutical leader, I've consistently delivered top-tier performance across the biotechnology commercial pharmaceutical landscape. Throughout my career, I've had the privilege of cultivating exceptional talent and teams, driving success in sales, marketing, leadership development and coaching, account management, and cross-functional collaboration.My leadership has yielded tangible results in both small molecule and large molecule specialty products within fiercely competitive markets, spanning diverse healthcare settings from offices to hospitals, pharmacies to long-term care facilities. I've navigated complex landscapes including VA and military hospitals, medical schools, and Indian Health Services, demonstrating adaptability and expertise at every turn.With a robust skill set encompassing regional/national market management, 340b programs, specialty pharmaceutical sales leadership, strategic marketing, Agile leadership skills and Lean Six Sigma Process Improvement, I bring a wealth of experience to the table. My proficiency extends to leadership development, coaching, business analysis, strategy development, tactical implementation, curriculum development, learning facilitation and engagement, organizational change management, and implementing various learning, team, leadership, motivational, and inspirational programs.Beyond driving individual and team excellence, I excel in coaching and developing talent across the commercialization spectrum. Whether leading direct reports or influencing leaders at all levels, I'm dedicated to inspiring transformative growth and fostering a culture of success.
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Director, Commercial Leadership And DevelopmentGilead Sciences Apr 2022 - Mar 2024Foster City, California, United States -
Principal Leadership Development & Excellence, GenentechGenentech Dec 2018 - Apr 2022San Francisco, California -
Executive CoachGodspeed Coaching Mar 2018 - Nov 2018Roseville, California
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Senior District Sales ManagerEli Lilly And Company Jun 2015 - Mar 2018San Francisco, CaliforniaSenior District Sales Manager, (Bay Area, San Jose, Northern California, Oregon, Idaho, Hawaii, and Washington) Leader of osteoporosis specialty sales team focused on Endocrinology, Orthopedic, and Rheumatology, through developing and implementing strategy and tactics to drive sales and exceed quotas while developing and coaching a a highly experienced and awarded sales team. Recipient of 16 different “Inspire” awards for “Respect for People,” “Excellence,” and “Integrity”, 103% of quota 2017, 103% to quota 2016, 101% to quota 2015 for specialty injected osteoporosis product. “Iron Team” Award recipient for leading team to success despite significant challenges.• Hired four representatives, all of which exceeded sales quotas in their first year. Additionally, was successful in acquiring two Sr. Executive Promotions, one Executive Sales Promotion, one representative promoted to DSM, and one representative promoted to internal associate role. • Lead implementation of HUB services into tactics to include medical, reimbursement specialists, and MHS services. Achieved “ownership” of customer value metric as compared to the industry, received a platinum level spiff award for team performance 2016.• Mentor and coach of three new DSM’s, three sales representatives and three marketing teammates. • Exceeded company and industry high mark goals of engagement by an average of 15 points across “engagement, productivity, service climate, service leadership, and innovation.” -
Director, Lean Six Sigma Black BeltEli Lilly And Company Jun 2014 - Jun 2015Indianapolis, Indiana AreaDirector, Six Sigma Lean Black Belt Responsible for process improvement and organizational change management across the managed healthcare services division of Eli Lilly and Company.• Provided project management leadership, communications, training, and the application for business and quality strategy transformation (Baldrige Quality Performance Program) over MHS division and received the Baldrige award of Silver for 2014, and Gold for 2015, 2016, and 2017.• Company sponsored education to attain lean Six Sigma Black Belt designation.• Provided leadership and guidance to quickly resolve business critical challenges including protecting intellectual property, and improving contracting/sales integration. -
Senior Regional Account ManagerEli Lilly And Company Jan 2011 - Jan 2015• Ensured accessibility and reimbursement for 12 medications in four key accounts incorporating transformational elements of HCR and ACA. • Gained formulary access for four products (antidepressant, PDE5 inhibitor, SNRI, and an anticoagulant); average market share increase was 2% pre-access to 9% post access win; retained access to all but one medication on all plans. • Developed regional access strategy for specialty and small molecule products across buy and bill, hospital access, Medicaid, Medicare, State Medicaid, and commercial plans.• Coordinated appropriate cross functional activities with government affairs, advocacy, sales teams, marketing, and national accounts.• Worked closely with the state health and human services secretary and staff to include Indian Health services, indigent care facilities, Medicaid, Medicare, and commercial Medicaid/Medicare needs. • As a Regional Account Manager, achieved top 10% performance each year (2010-2014).• Selected for Eli Lilly Leadership Development Program Participant 2010 to 2018.• Mentored 2 account managers, four sales representatives, and two DSMs.• Worked closely with internal cross functional partners to lead contract development and strategy.• Leader of all contracting functions with the customer to include negotiation, data strategy, and rebate reconciliation. -
Director Marketing Brand OperationsEli Lilly And Company Jan 2008 - Mar 2011Indianapolis, Indiana AreaBrand Director, Operations, Cymbalta Neuroscience• Responsible for the operations of a multibillion dollar product with budgets exceeding several hundreds of million dollars annually.• Led brand strategy and business plan, exceeded plan in a competitive antidepressant marketplace.• Responsible for two line extension product launches that exceeded plan and goals.• Responsible for integrated insights across brand channels at affiliate and global levels. Led the "Patient Ecosystem”, the journey of patients through their disease derived from research insights.• Developed and managed talent pipeline resulting in being placed into the Eli Lilly Global Leadership Development Program as well as the Eli Lilly Latino Leadership Development Program.Brand Director, Strattera Strategy and Brand Evolution • Responsible for strategically aligning marketing communications for products that were second and third promoted medicines. Brand awareness grew to strength in specialty providers. • Designed and guided the transformation of the sales organization into a customer-centric approach by stabilizing brand decline and returning the volume to growth in specialty providers.• Recruited and hired six people at entry associate levels, 3 have gone on to Sr. Director roles, and the remainder are currently at director level.• Developed, and managed a contracted sales force partnership (psych, CEM, pediatrics of approximately 400 representatives within six months of project start, resulting in incremental sales significantly higher than plan including improved ROI.• Leader of the interactive visual aid for the NS division and its standardization for the affiliate. Interactive visual aid launch improved sales by 3% over the year. -
Board Of DirectorsGreater Albuquerque Chamber Of Commerce Jan 2013 - Jun 2015Albuquerque, New Mexico AreaServed on the executive BOD focusing on education and business development. Graduated from Leadership Albuquerque, and was a leader of the Chamber's membership drives. Served as a BOD representative on the Good Samaritan Ethics in Business BOD for two years, and served as a Baldrige Quality Examiner for the state of NM for three years. Recipient of the Intel Corporation award for "Outstanding Leadership" and was named an Ambassador for Albuquerque. -
Senior District Sales ManagerEli Lilly And Company Jan 2006 - Oct 2007New Mexico, Texas, Colorado, Arizona, And Utah• Leader of neuroscience sales team focused on Psychiatrists, Neurologists, and Primary Care Providers to develop and implement strategy and tactics to drive sales and exceed quota on four promoted neuroscience products.• Rookie Manager of the year for 2006.• 2006 Top District Sales Award.• 2006 Top Product Sales Award for the top promoted product.• Started at 135 and grew to #2 in 2006 (#2/149), 113% to quota 2006, #5 in 2007 109% to quota.• Responsible for recruiting and developing high performing employees for a new team (8 total).• One was voted as MVP of the training class. One was awarded a message delivery award for her efforts. All three have achieved top 5% sales annually since hire. Scored highest competency rating possible for motivating sales team for the period of April-September 2006. Produced three “Why I Fight” inspirational presentations used throughout the West area as well as Oncology during district and area meetings 2007-2008.• Responsible for launching two new products/indications. Directed pull-through opportunities of formulary win where product sales grew 60% in one quarter.• Scored highest competency rating possible for motivating and engagement through cross-functional excellence working with advocacy, government affairs, marketing, and MHS partners. -
Neuroscience Account Based Senior Sales Representative, Albuquerque North 3/2004 – 1/2006Eli Lilly And Company Mar 2004 - Jan 2006New Mexico• Responsible for neuroscience portfolio strategy, tactics, and sales performance in the hospital setting.• Worked with P&T committees to provide access to medications. Received the 2004 S.T.A.R. award for moving our top product into an unrestricted formulary position at the University of New Mexico, the VA hospital, and Kirtland Air Force Base.• Worked with DSM as a team leader/supervisor, business acumen, motivational, and two product champ roles, on-boarding representative, and mentor.• 2006 training MVP. 2005 Becoming Elite Award.• Ranked #15/175 (2004) #17/179 (2005).• Developed pull-through programs with top accounts growing sales 440% YOY achieving a 19.2 share of the AD marketplace within the accounts (January 2005- December 2005).• Launched injectable medication and achieved highest market share award 2006.
William Cordova Skills
William Cordova Education Details
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Political Science
Frequently Asked Questions about William Cordova
What is William Cordova's role at the current company?
William Cordova's current role is Experienced coach, facilitator and biopharmaceutical leader with a proven record in people development, account management, marketing, commercialization, and fostering strong customer relationships and partnerships..
What is William Cordova's email address?
William Cordova's email address is wi****@****ene.com
What is William Cordova's direct phone number?
William Cordova's direct phone number is +131781*****
What schools did William Cordova attend?
William Cordova attended Uc Santa Barbara, University Of Phoenix.
What skills is William Cordova known for?
William Cordova has skills like Pharmaceutical Sales, Pharmaceutical Industry, Sales Effectiveness, Product Launch, Cross Functional Team Leadership, Market Access, Hospital Sales, Managed Care, Global Marketing, Diabetes, Strategy, Sales Operations.
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