A global sales and marketing leader with 15+ years of revenue-generating results for lifestyle retail brands in transformational marketing strategy, sales development and omni-channel activations. Adept at building consumer connections and leading brands from start-up to global expansion across diverse retail channels, markets and marketplaces in highly competitive, digital-first categories. A full stack marketer, sales leader and strategic consultant that excels in brand development, retail marketing, channel marketing activations, business development, business turn-around and commercial growth. Deep category experience includes: CPG retail, footwear, apparel and licensed accessories across premium and affordable luxury brands within lifestyle, fashion, outdoor performance and action sports retail industries. Comfortable in highly complex matrix organizations yet versatile and equally effective with emerging brands.CAREER ACHIEVEMENTS (to date):> Owned the winning channel consumer experience for 5 global retail brands: REEF, Rockport, Timberland, Clarks and Clarks Originals Americas> Implemented 10+ years of global activations, sponsorships, brand partnerships and product marketing collaborations> Led seasonal global brand Go-to-Market (GTM) initiatives every 6 months for 10+ years> Drove repeated YOY consumer brand growth for private, public and PE owned businesses> Chosen by CEO and senior leadership to jump-in, take-over, turn-around or maintain critical business unit initiatives> Directed, managed & grew sales for REEF’s largest national wholesale retailer accounts> Built a diverse department of 20+ and maintained team stability and unity during 2 company sales and 1 Chapter 11 reorganizationSKILLS: Marketing Strategy | Marketing | Wholesale Marketing | Digital Marketing | Retail Marketing | Integrated Marketing | E-commerce | Activations | Go to Market Strategy | Strategic Partnerships | Brand Management | Sales Strategy | Sales Leadership | Sales Planning | Project Management | Agency Management | Media Development | Advertising | Business Development | Brand Building | Social Media Marketing | Consumer Insights | Retail Environments | POS | Events | Leadership | Budgeting | Cross-Functional CollaborationLEADERSHIP ATTRIBUTES: Strategic | Analytical | Data Driven | Effective Communicator | Relationship Builder | Strong Presenter | Self-Motivated | Creative | Entrepreneurial | Builds High-Performing Diverse Teams
