William Riley

William Riley Email and Phone Number

Interim Leadership | Global Marketing | Retail Marketing | Sales Management | Business Development | Digital Transformation | Global Retail. ~ I help build consumer connections and generate revenue for lifestyle brands. @ Timex Group
William Riley's Location
Boston, Massachusetts, United States, United States
About William Riley

A global sales and marketing leader with 15+ years of revenue-generating results for lifestyle retail brands in transformational marketing strategy, sales development and omni-channel activations. Adept at building consumer connections and leading brands from start-up to global expansion across diverse retail channels, markets and marketplaces in highly competitive, digital-first categories. A full stack marketer, sales leader and strategic consultant that excels in brand development, retail marketing, channel marketing activations, business development, business turn-around and commercial growth. Deep category experience includes: CPG retail, footwear, apparel and licensed accessories across premium and affordable luxury brands within lifestyle, fashion, outdoor performance and action sports retail industries. Comfortable in highly complex matrix organizations yet versatile and equally effective with emerging brands.CAREER ACHIEVEMENTS (to date):> Owned the winning channel consumer experience for 5 global retail brands: REEF, Rockport, Timberland, Clarks and Clarks Originals Americas> Implemented 10+ years of global activations, sponsorships, brand partnerships and product marketing collaborations> Led seasonal global brand Go-to-Market (GTM) initiatives every 6 months for 10+ years> Drove repeated YOY consumer brand growth for private, public and PE owned businesses> Chosen by CEO and senior leadership to jump-in, take-over, turn-around or maintain critical business unit initiatives> Directed, managed & grew sales for REEF’s largest national wholesale retailer accounts> Built a diverse department of 20+ and maintained team stability and unity during 2 company sales and 1 Chapter 11 reorganizationSKILLS: Marketing Strategy | Marketing | Wholesale Marketing | Digital Marketing | Retail Marketing | Integrated Marketing | E-commerce | Activations | Go to Market Strategy | Strategic Partnerships | Brand Management | Sales Strategy | Sales Leadership | Sales Planning | Project Management | Agency Management | Media Development | Advertising | Business Development | Brand Building | Social Media Marketing | Consumer Insights | Retail Environments | POS | Events | Leadership | Budgeting | Cross-Functional CollaborationLEADERSHIP ATTRIBUTES: Strategic | Analytical | Data Driven | Effective Communicator | Relationship Builder | Strong Presenter | Self-Motivated | Creative | Entrepreneurial | Builds High-Performing Diverse Teams

William Riley's Current Company Details
Timex Group

Timex Group

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Interim Leadership | Global Marketing | Retail Marketing | Sales Management | Business Development | Digital Transformation | Global Retail. ~ I help build consumer connections and generate revenue for lifestyle brands.
William Riley Work Experience Details
  • Timex Group
    Vp Global Marketing Operations (Interim Leader)
    Timex Group Nov 2022 - Present
    Middlebury, Ct, Us
    A global marketing, sales, business development and fractional leader solving challenges and driving revenue within omni-channel retail. Supporting clients by providing retail strategy, top-down interim leadership and business transformation. Industry and client focus: Global Retail, NA Retail, Apparel & Fashion, Footwear, Fashion Accessories. Recent accomplishments include: strategic partnerships, marketing activation, media strategy, B&M retail development, digital transformation, marketing operations, sales development, GTM strategy and brand positioning for channel expansion and commercial growth.
  • Reef
    National Account Director - United States
    Reef Jan 2020 - Jun 2021
    Carlsbad, Ca, Us
    A Sports Action lifestyle brand acquired by The Rockport Group. Chosen by Brand President to take over the role based on 360-degree marketing experience; accountable for $15MM+ in annual sales, including the company’s largest Sporting Goods retailer (Dick’s Sporting Goods), all Department stores and key Family retailers. Retailer portfolio: Dicks Sporting Goods, Academy Sports, REI, Nordstrom, Macys, Dillards, KOHLS, DSW, Famous Footwear, Shoe Carnival and Lands End.SKILLS & EXPERTISE: Wholesale Sales | Wholesale Business Strategy | B2B Sales | Online Sales | Sales Management | Strategic Partnerships | Account Management | Sales Strategy | Business Development | Sales Operations | Channel Strategy | Distribution Strategy | Assortment Planning | Inventory Planning | Promotional Strategy | Sales Forecasting | Retail | eCommerce | B2B | DTC | Apparel & Fashion | Footwear | Sports | Sporting Goods | Co-op Marketing | Wholesale Marketing | Key Accounts | Key Account Director | Key Account Executive | Account Executive
  • Reef
    Vp Digital Marketplaces - North America
    Reef Jun 2019 - Jan 2020
    Carlsbad, Ca, Us
    Appointed Interim VP by CEO post brand acquisition and charged with stabilizing, crafting and executing the digital wholesale commercial strategy for the company's largest sales channel of business. Retailer portfolio included: Amazon 1P & 3P, Zappos.com 1P & 3P, Walmart.com 3P, and QVC.SKILLS & EXPERTISE: Digital Strategy | Channel Strategy | Digital Marketing | eCommerce | Online Sales | Online Marketplace Strategy | Etail | Marketplaces | Digital Merchandising | Demand planning | Assortment Optimization | Digital Campaign Planning | Promotional Campaign Strategy | Business Development | Wholesale Business Strategy | Amazon 1P | Amazon 3P | FBA | FBM | Amazon Advertising Strategy | DTC | B2B | Apparel & Fashion | Footwear | Action Sports | Consumer Insights | Consumer Research | Director of Etail & Marketplaces
  • The Rockport Company
    Vp Global Marketing Activation
    The Rockport Company Jul 2016 - Jun 2019
    West Newton, Massachusetts, Us
    Led the strategic global marketing effort for all activation regions (North America, EMEA, APAC) and consumer channels: wholesale, DTC, digital, B&M retail, and licensing. Owned the global brand consumer experience for digital and in-store experiences and led all global go to market efforts 2x/year for 4+ years. SKILLS & EXPERTISE: Brand Marketing | Brand Strategy | Retail Marketing | Wholesale Marketing | Trade Marketing | Channel Marketing | Digital Marketing | Digital Strategy | Product Marketing | Campaign Strategy | Communication Strategy | Brand Architecture | Strategic Partnerships | Go-to-Market Strategy | Marketing Activation | Social Media | Event Marketing | Retail Environments & POP | Showrooms & Trade Shows | Visual Merchandising | Omni-Channel Retail | Co-op Budgets | Consumer Insights | B2B | B2C | Apparel & Fashion | Retail | Footwear | Accessories | Licensing | Consumer Goods | VP of Marketing | Marketing Director | Brand Manager
  • Adidas
    Senior Director, Retail Marketing Activation - Rockport Americas
    Adidas Dec 2010 - Jul 2016
    Herzogenaurach, Bavaria, De
    As part of Adidas Group; managed all retail marketing strategy and activation for The Rockport Company brand in Americas. Promoted 3x over tenure; from Director of Trade Marketing US to Director Trade Marketing Americas to Senior Director Marketing Activation Americas.
  • Timberland
    Senior Brand Manager, Global Marketing - Men'S
    Timberland Jan 2010 - Dec 2010
    Stratham, Nh, Us
    Hired as the sole strategic brand consultant & SBU marketing head to manage all Men's Global Brand Marketing for: footwear, apparel, and accessories. Spearheaded the men's iconic Timberland Yellow Boot business revitalization project; the recommended marketing strategy was adopted by senior leadership and successfully executed across retail and reversed YOY sales declines.
  • Geox
    Director Of Marketing - North America
    Geox Dec 2008 - Dec 2009
    Biadene Di Montebelluna, Tv, It
    Strategic marketing leader and member of new management team responsible for integrating $1B Italian footwear brand within North America marketplace. Results include: consumer brand confidence win-back, improved retailer business relationships, and ensuring future brand sales profitability.
  • Clarks
    Director Of Marketing - North America
    Clarks Nov 1999 - Dec 2008
    Street, Somerset, Gb
    Led all Trade Marketing for Clarks and Clarks Originals Americas including: GTM strategy, sell-in/sell thru, seasonal brand campaigns and regional product launches. Created the Clarks sub-brand (Privo by Clarks) ensuring regional brand elasticity and product segmentation growth and increased sales from $0 to $75MM+ in 4 short years. Managed all seasonal brand campaigns, product launches, celebrity/influencer partnerships, and social media. Promoted from Trade Marketing Manager to Senior Brand Manager to Director.

William Riley Education Details

  • Union College
    Union College
    Bachelor Of Arts - Ba
  • Tabor Academy
    Tabor Academy
    High School

Frequently Asked Questions about William Riley

What company does William Riley work for?

William Riley works for Timex Group

What is William Riley's role at the current company?

William Riley's current role is Interim Leadership | Global Marketing | Retail Marketing | Sales Management | Business Development | Digital Transformation | Global Retail. ~ I help build consumer connections and generate revenue for lifestyle brands..

What schools did William Riley attend?

William Riley attended Union College, Tabor Academy.

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