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With a proven track record in transforming ideas into impactful visual experiences, I bring to the table a multifaceted skill set encompassing creative direction, brand creation, user interface design, comprehensive product development and end to end logistics management.
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Creative DirectorMagenav Brands Oct 2018 - Aug 2024Fort Lauderdale, Florida, United StatesThrough strong creative direction I was able to craft a distinct long-term brand strategy that once implemented resulted in an increase in average cart value, order volume and general brand awareness. I designed new products both independently and collaboratively resulting in 7 figure Kickstarter campaigns and multiple design patents. I was able to implement foundational logistics principles and inventory management solutions that lead to quicker order fulfillment and increased restock forecast visibility.
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OwnerSubbies Juice Dec 2014 - Oct 2018Brooklyn, New YorkStarting as just an idea, Subbies Juice quickly became one of the most recognizable brands in the vape juice industry at the time. As the owner of the company I took charge of everything from flavor development, label design, product testing, order fulfillment and marketing initiatives.
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Digital DesignerJbr Media Ventures Nov 2011 - Oct 2014New York, New York, United StatesResponsible for crafting highly detailed user experiences across web and mobile platforms. Collaborated with marketing teams to deliver topical marketing assets in an efficient and on time manner.
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Senior Project ManagerEasypurl.Com Oct 2008 - Sep 2011Brooklyn, New York, United StatesCoordinated with overseas teams to conceptualize, execute, test and deliver cross-channel marketing campaigns. Managed major clients such as Disney, IBM, General Motors, Prudential, Pearson, Digitas, Wolters Kluwer. Designed UI for and tested new SaaS products. Provided technical support, including web and phone to 100+ clients. Provided daily and private training sessions to clients. -
Student Work StudyKatherine Gibbs Mar 2007 - Jun 2008Design and print school posters with heavy use of text. Created web based time templates and web based portfolios. Optimize files and pictures for use on the web. Helped and tutored students.
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Freelance Web/Graphic DesignerC&B Creative Jun 2006 - Jun 2007Design, and code web pages as well as prepare images for use on the web. Meet strict deadlines and perform tasks with attention to detail.
William Crocker Skills
William Crocker Education Details
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Visual Communications
Frequently Asked Questions about William Crocker
What is William Crocker's role at the current company?
William Crocker's current role is Transforming ideas into impactful experiences.
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What schools did William Crocker attend?
William Crocker attended Katharine Gibbs School.
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William Crocker has skills like Css, Html, Project Management, Javascript, Email Marketing, Direct Mail, E Commerce, Digital Marketing, Graphic Design, Web Design, Adobe Creative Suite, Wordpress.
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William Crocker
Charlotte, Nc
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