William Rosen

William Rosen Email and Phone Number

Chairman & CEO of Axial1 Performance Science @ Axial1 Performance Science
Chicago, IL, US
William Rosen's Location
Chicago, Illinois, United States, United States
William Rosen's Contact Details

William Rosen personal email

n/a
About William Rosen

WILLIAM ROSEN is an award-winning senior executive and nationally known leader in cross-channel marketing and branding. He is defined by his finely tuned analytical skills and “dot connecting” approach to problem solving that blends creativity, strategy and data science.William has been honored more than 300 times with major awards around the world, including Lions at the Cannes Lions International Festival of Creativity, Effie Awards and the Oracle World Retail Award. William has published extensively on branding, marketing, data science and technology in the Harvard Business Review, Wired and Advertising Age, and is co-author of the book The Activation Imperative, which launched as Amazon’s #1 New Release in Business Marketing.

William Rosen's Current Company Details
Axial1 Performance Science

Axial1 Performance Science

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Chairman & CEO of Axial1 Performance Science
Chicago, IL, US
Website:
axial1.com
Employees:
22
William Rosen Work Experience Details
  • Axial1 Performance Science
    Chairman & Ceo
    Axial1 Performance Science Oct 2021 - Present
    Chicago, Illinois, United States
    William Rosen is Chairman & Chief Executive Officer of Axial1 Performance Science, the full-service performance marketing firm that utilizes advanced analytics, powered by AI/ML, to optimally activate all drivers and channels of performance for superior outcomes.
  • Integral Marketing & Creative, Llc
    Founder & Principal
    Integral Marketing & Creative, Llc Oct 2020 - Sep 2021
  • Vsa Partners, Inc.
    Chief Executive Officer
    Vsa Partners, Inc. Jan 2017 - Sep 2020
    Greater Chicago Area
    William Rosen was Chief Executive Officer of VSA Partners, the design-driven branding, marketing and technology firm known for its leading-edge work on behalf of clients including Google, Nike, AB InBev, Kimberly-Clark, Allstate, Beam Suntory, IBM and McDonalds.
  • Vsa Partners, Inc.
    Partner | Marketing Practice Lead
    Vsa Partners, Inc. Dec 2011 - Jan 2017
    Greater Chicago Area
    William led VSA Partners’ marketing practice, overseeing integrated advertising, marketing and branding efforts for clients including AB InBev, Kraft Heinz, Harley-Davidson, Kimberly-Clark and Beam Suntory.In this role, William developed and managed VSA’s capabilities in marketing strategy, data science, digital marketing, creative and production, while leading all marketing client engagements.
  • Arc Worldwide
    President, Chief Creative Officer, North America
    Arc Worldwide Jan 2004 - Dec 2011
    Arc Worldwide is a division of Leo Burnett Worldwide.William led national and international marketing for clients including McDonald's, Procter & Gamble, Coca-Cola, United Airlines, Nestle Purina, Whirlpool, Comcast, Walgreens and MillerCoors.He was responsible for the creative product, operations, planning and execution across all offices and all disciplines, including digital, direct/CRM, advertising, promotion and shopper/retail marketing.
  • Frankel & Company, Chicago | Los Angeles | San Francisco
    Chief Creative Officer
    Frankel & Company, Chicago | Los Angeles | San Francisco Feb 2002 - Jan 2004
    In this position, William oversaw national marketing efforts for clients including McDonald's, Visa, Nestle, ConAgra, CDC, Coca-Cola, Procter & Gamble, Diageo, Capital One and others.
  • Integral Marketing & Creative, Llc
    Founder & Principal
    Integral Marketing & Creative, Llc Sep 1997 - Feb 2002
    Greater Chicago Area
    In this position, William developed national and international marketing programs and strategies for clients including Nike, McDonald's, Anheuser-Busch, Pepsi, FritoLay, Tropicana, Target, AT&T, -H2O+ and others.
  • Frankel & Company, Chicago | Los Angeles | San Francisco
    Vice President, Group Creative Director | Creative Director
    Frankel & Company, Chicago | Los Angeles | San Francisco Oct 1990 - Sep 1997
    As Vice President, Group Creative Director, William led national promotion and creative development for General Motors’ Oldsmobile brands and Cadillac Eldorado owner loyalty, as well as for McDonald's Retail, Adult, Family, Menu, Satellite and Licensing groups. Additionally, he led the Frankel Retail Design Group, the business unit responsible for the development of retail identity and environmental design for clients including McDonald's, BP (Amoco), Sprint, U.S. Postal Service and others.As Creative Director, William was responsible for the national, international, satellite and field/local store marketing efforts of McDonald's. He oversaw creative development and communications strategy for all restaurant merchandising nationwide and the development of McDonald's International Electronic Library of retail marketing materials. He was also responsible for the development of McDonald's restaurants and retail concepts inside Wal-Mart, BP (Amoco), Exxon, Chevron and other host locations, including identity, retail strategy and design, point-of-purchase and marketing.
  • Francorp, Inc.
    Marketing Consulting
    Francorp, Inc. Sep 1988 - Oct 1990
    In this position, William developed business opportunity and consumer marketing plans, including creative materials (print, video and direct response) for Sterling Optical, Krystal and other clients.

William Rosen Skills

Integrated Marketing Advertising Creative Direction Brand Development Creative Strategy Digital Marketing Branding And Identity Digital Strategy Interactive Marketing Concept Development Digital Media Interaction Design Interactive Advertising Art Direction Packaging Consumer Marketing New Media Merchandising User Experience Promotions Creative Campaign Development Strategic Creative Development Retail Marketing Creative Merchandising Point Of Purchase Integrated Brand Marketing Databases Marketing New Media Strategy New Media Integration Creative Media Direct Response

William Rosen Education Details

Frequently Asked Questions about William Rosen

What company does William Rosen work for?

William Rosen works for Axial1 Performance Science

What is William Rosen's role at the current company?

William Rosen's current role is Chairman & CEO of Axial1 Performance Science.

What is William Rosen's email address?

William Rosen's email address is wi****@****cww.com

What is William Rosen's direct phone number?

William Rosen's direct phone number is +131242*****

What schools did William Rosen attend?

William Rosen attended Northwestern University.

What skills is William Rosen known for?

William Rosen has skills like Integrated Marketing, Advertising, Creative Direction, Brand Development, Creative Strategy, Digital Marketing, Branding And Identity, Digital Strategy, Interactive Marketing, Concept Development, Digital Media, Interaction Design.

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