William Rosen Email & Phone Number

Chicago, Illinois, United States

William Rosen is Chairman & Chief Executive Officer of Axial1 Performance Science, the full-service performance marketing firm that utilizes advanced analytics, powered by AI/ML, to optimally activate all drivers and channels of performance for superior outcomes.

Greater Chicago Area

William Rosen was Chief Executive Officer of VSA Partners, the design-driven branding, marketing and technology firm known for its leading-edge work on behalf of clients including Google, Nike, AB InBev, Kimberly-Clark, Allstate, Beam Suntory, IBM and McDonalds.

Greater Chicago Area

William led VSA Partners’ marketing practice, overseeing integrated advertising, marketing and branding efforts for clients including AB InBev, Kraft Heinz, Harley-Davidson, Kimberly-Clark and Beam Suntory.In this role, William developed and managed VSA’s capabilities in marketing strategy, data science, digital marketing, creative and production, while leading all marketing client engagements.

Arc Worldwide is a division of Leo Burnett Worldwide.William led national and international marketing for clients including McDonald's, Procter & Gamble, Coca-Cola, United Airlines, Nestle Purina, Whirlpool, Comcast, Walgreens and MillerCoors.He was responsible for the creative product, operations, planning and execution across all offices and all disciplines, including digital, direct/CRM, advertising, promotion and shopper/retail marketing.

In this position, William oversaw national marketing efforts for clients including McDonald's, Visa, Nestle, ConAgra, CDC, Coca-Cola, Procter & Gamble, Diageo, Capital One and others.

Greater Chicago Area

In this position, William developed national and international marketing programs and strategies for clients including Nike, McDonald's, Anheuser-Busch, Pepsi, FritoLay, Tropicana, Target, AT&T, -H2O+ and others.

As Vice President, Group Creative Director, William led national promotion and creative development for General Motors’ Oldsmobile brands and Cadillac Eldorado owner loyalty, as well as for McDonald's Retail, Adult, Family, Menu, Satellite and Licensing groups. Additionally, he led the Frankel Retail Design Group, the business unit responsible for the development of retail identity and environmental design for clients including McDonald's, BP (Amoco), Sprint, U.S. Postal Service and others.As Creative Director, William was responsible for the national, international, satellite and field/local store marketing efforts of McDonald's. He oversaw creative development and communications strategy for all restaurant merchandising nationwide and the development of McDonald's International Electronic Library of retail marketing materials. He was also responsible for the development of McDonald's restaurants and retail concepts inside Wal-Mart, BP (Amoco), Exxon, Chevron and other host locations, including identity, retail strategy and design, point-of-purchase and marketing.

In this position, William developed business opportunity and consumer marketing plans, including creative materials (print, video and direct response) for Sterling Optical, Krystal and other clients.