William Crowson Email & Phone Number

Birmingham, AL, US

Boston, Massachusetts, United States

Birmingham, Alabama Area

• I cultivated a broad skill set over my 16-year career at Education Corporation of America and Virginia College. As Director of Interactive Media, I split my time between developing web applications, leading a.
• Manage a small team of creative professionals responsible for the success of more than a dozen web properties – the largest of which averaged over 200K sessions and 140K users per month.
• Maintain healthy lead flow from websites, averaging 45K leads per month. This involves programming lead forms to connect with lead management system APIs, and ensuring proper validation, safeguards and automated.
• Ensure websites stay current, are SEO-optimized, compliant, user-friendly and meet WCAG 2.0 accessibility standards; develop new content; plan and implement redesigns; manage domain records and security certificates.
• Develop web applications to improve productivity and efficiency – from small, single-page applications to full-scale content management systems using primarily ColdFusion with Microsoft SQL databases.
• Create and maintain a library of thorough process documentation.

Birmingham, Alabama Area

• As Manager of Web Design & Multimedia, I continued to develop multimedia content for advertising while taking on responsibility for the success of ECA's websites, and managing a small team of creative professionals.
• Manage a small team including a graphic designer, web designer and video production specialist.
• Maintain healthy lead flow from websites.
• Ensure websites stay current, and are properly optimized.
• Maintain the company extranet, developing web applications to expand functionality and improve productivity and efficiency.
• Manage the email marketing efforts, coordinating, constructing and sending blasts, drips and triggered emails.

• Developed marketing advertisements and other videos for both web and broadcast TV. Depending on the project and the timetable, this included any combination of planning/storyboarding, shooting, editing.
• Managed and maintained the ECA Corporate Web Portal, our company extranet. This included general maintenance and support, keeping content up to date, adding additional content, and developing new plug-in applications.
• Shared responsibility with Art Director for developing additional advertising pieces such as display ads, magazine ads, bus wraps, billboards, etc.
• Designed HTML-based e-mails and implemented delivery of e-mail campaigns, including drips, blasts, and triggered e-mails. This included upkeep and maintenance of related databases and our e-mail management systems.

Birmingham, Alabama Area

Working as an instructor honed my communication skills and gave me a deeper understanding of my content-creation toolkit. While in that role, I developed a connection to our students and insight into the core of the business that would serve me well throughout my career at ECA.I taught a wide range of classes relating to computers, digital art, web design.

Ba, Philosophy, English

Activities and Societies: Golden Key Honor Society Philosophy Club

Aas, Computer Imaging & Animation

As, English

Activities and Societies: Phi Theta Kappa