William Dale Email & Phone Number

Toronto, On, Ca

Mississauga, Ontario, Canada

• Leading the development and implementation of data-driven strategies to deepen supporter engagement, optimize digital experiences, and enhance donor retention. • Collaborating across teams to leverage analytics, market research, and innovative tools to drive growth and create meaningful impact in the lives of children and communities worldwide• Focused on delivering actionable insights that inform strategy and foster a culture of continuous improvement

Mississauga, Ontario, Canada

• Created and developed strategic product direction for World Vision Canada’s suite of products, focusing on conversion, engagement, and retention•Optimized the product portfolio by crafting compelling value propositions, establishing competitive pricing, and integrating comprehensive plans for product development and marketing• Led the achievement of mass market targets and formulated the go-to-market strategy for a $400M+ annual product portfolio, ensuring alignment with organizational goals• Defined and implemented key metrics to measure the success or failure of initiatives, epics, and features, ensuring thorough measurement for each feature to enable confident go/no-go decisions based on data-driven insights• Collaborated with cross-functional teams to drive product innovation and ensure seamless integration across various departments• Provided leadership and mentorship to direct reports, fostering a culture of continuous improvement and professional development within the Product Management team as the organization progressed in its Agile Transformation

Toronto, Ontario, Canada

• Assess and exploit potential revenue streams for Digital Audio across all platforms• Implemented CBC's first podcast ad server, allowing for the insertion of IAB 2.0 compliant dynamic audio ads – 10+ million downloads monthly roughly 40+ million impressions served• Led CBC’s strategy around Big Events; created experiments and refined audience funnels to acquire users, increase engagement and retain audiences across our digital ecosystem• Develop financial and audience projections and advise on strategies for CBC’s digital products as well as the branded & operated digital outlets

Toronto, Canada Area

• Strategized CBC’s first, audience centric, cross platform digital audio experience• Launched CBC’s voice interface platforms on Amazon Alexa, flash briefings and custom skills, as well as Apple’s Siri HomePod & Google’s digital assistant• Lead three agile teams (30+ members) focused on delivering cross platform, audience first products: Responsive Web, Native App (iOS & Android) and Conversational Interface (Amazon Alexa, Google Assistant & Apple Siri) servicing 4+ million monthly users

Toronto, Canada Area

• Executed the largest live-streamed event in Canadian history; The Tragically Hip: A National Celebration 1+ Million concurrent streams• Developed CBC Music’s cross platform digital strategy with an average of 750,000 monthly unique users• Launched new sites and native apps (Android & iOS) for CBC Music & ICI Musique• Implemented a new Content Distribution Network for all music and simulcast digital radio streams resulting in a recurring operational savings of over 90%

Toronto

Focus: Relationship management and reporting with music collectives (SOCAN, Re:Sound, Connect, CMRRA), optimization of business processes and reporting

Focus: Regulatory and developing programming KPI's

• Led a team of 20+ people in converting the programming inventory from legacy systems into one new enterprise broadcast management system• In a weak matrix environment, with staff from various programming areas successfully converted more than $900+ Million worth of Programming Inventory

Toronto, Canada Area

Bachelor, Radio And Television Arts

Related course work: Management in Media, Business Aspects of Independent Television, Business Administration, Advanced Television.

Executive Program, Digital Business Strategy

Project Management Master'S Certificate

Certificate, Accounting