Will Devlin Email & Phone Number

Atlanta, Ga, Us

I oversee marketing for MessageGears, a high-growth, warehouse-native data activation and engagement platform that works exclusively with large consumer-facing brands like Expedia, The Home Depot, Best Buy, and Vimeo.- Built a world-class, results-focused, diverse organization that's responsible for all aspects of marketing. I oversee positioning and messaging, demand generation, go-to-market strategy, product marketing, brand development, content, event marketing, and analyst relations. - As a member of executive team, I partner closely with leaders of sales, channels, operations, HR, engineering, and customer success to align on corporate strategy and revenue goals.- MessageGears has been named one of Atlanta's fastest growing private companies 6 times and has been on the Inc 5000 for the past 4 years. The company saw 70% revenue growth in 2021 and continues to gain traction in a crowded marketplace with an innovative solution tailor-made for B2C enterprise brands (ACV ~$400k). Primary personas include marketers, marketing operations, data scientists, product managers, and CRM professionals.- I am an executive sponsor of internal "culture club" focused on employee happiness and well-being. MessageGears' inclusive culture is built on open communication and operating with positive energy, and we work to ensure we're living our company values each and every day. It's working: MessageGears makes frequent appearances on Inc's Best Workplaces and Atlanta Business Chronicle's Best Places to Work lists and was named the #1 Best Place to Work in Atlanta in 2021 and #3 in 2022.

New York, Ny, Us

Cambridge, Ma, Us

Alexandria, Va, Us

As a member of the Member Advisory Council (MAC) executive leadership team, I worked with other leaders in the email marketing industry to set the strategic direction and forward the mission for the EEC. I also served as Vice Chair of the Membership & Marketing Subcommittee from 2016-2019.

Alpharetta, Us

I was responsible for hands-on involvement in the creation, execution and follow-through of marketing programs that supported the growth goals of ShopVisible, which was acquired in 2014 by Epicor/Aptos. - Hands-on development and execution of B2B marketing efforts, including advertising campaigns, content marketing, email marketing, webinar production, sales enablement, event sponsorship and production, website management, demand generation, and analyst relations.- Responsible for conceiving and executing strategy, marketing plans, and operational best practices for ShopVisible clients, helping them use the eCommerce platform to grow their business. I acted as the internal S.M.E. for eCommerce-related best practices and trends.

Lincolnshire, Illinois, Us

I maintained and enhanced online and digital eCommerce programs for Gander Mountain, Overton's, and Consumers Marine. My areas of oversight included email marketing, web analytics, social media, mobile commerce, customer feedback and engagement, and SEO. I directly managed Gander Direct's web design and promotions team.- Planned, executed and optimized email campaigns for Gander Mountain, Overton's, and Consumers Marine. In addition, I maintained the house files for each brand, conducted A/B tests on nearly every campaign, provided content direction and copy, created reports and made recommendations to internal teams, owned and maintained the promotional calendar and budget, and oversaw third-party vendor selection and contact.- Managed a team of three web designers and coordinated/prioritized their projects according to corporate strategy and goals.- Developed the social media strategy for all brands, collaborating with several departments on content for Facebook, Twitter, etc, while exploring new opportunities and growth initiatives.- Communicated SEO best practices to necessary departments while team designed web sites for all brands in the most search-friendly way possible. Worked on enhancing SEO measurement and reporting.- Researched and developed the mobile marketing strategy for all brands, including mobile web site and mobile app development. We launched mobile sites for Overton's and Gander in 2011. Our focus was to use analytics and user feedback to enhance these sites as much as possible.- Utilized web analytics to make informed decisions for the promotional calendar, web site improvements, A/B testing, and general reporting.- Developed the revenue budget and forecast for all necessary channels across all brands, setting aggressive goals to meet corporate growth plan.

Communications

Bachelor Of Science - Bs, Marketing