- Managed business rules and created analytics processes for tracking digital advertising campaigns- Identified campaign performance insights and presented optimization recommendations to brand management clients- Developed partnerships with publishing and research vendors; negotiated pricing and made partnership recommendations to clients- Conducted customer research and provided product development recommendations to agile development teams- Forecast results from advertising campaign spend and managed performance against goals

- Managed data and generated insights to improve economics of digital advertising - Established business questions to define success metrics from acquisition and branding campaigns across multiple business units, product lines, and industries- Used 1st party data, 3rd party data, quantitative methods, A/B testing, and data modeling to forecast performance, optimize campaign strategies, and develop learning for upcoming campaigns- Led presentations of measurement plans, performance forecasts, and reporting

- Managed survey creation, deliverable production, and quantitative analysis for 3 annual U.S. research programs- Research covered U.S. plan sponsors, investment consultants, and investment management firms- Created pricing proposals for sales of global product suite and prepared pre-sale pitch books- Segmented survey results and led presentation of custom client analysis