Will Peters Email & Phone Number

dsm-firmenich Biomedical is the world’s unrivaled biomaterials expert and committed partner in driving sustainable innovation in healthcare. We have been at the forefront of biomaterial science and process innovation, and the leading resource for global medical device and pharmaceutical companies for more than 30 years.• Increase technology capability of commercial team to scale marketing and sales process • Actively conduct digital acumen sessions for internal stakeholders • Product Owner for Marketing Automation & Lead Management, Prospect Acquisition, Customer Engagement • Drive Marketo always-on workflows for all lead sources to enhance and trace the journey • Create digital marketing intelligence dashboards: end-to-end opportunity realization, campaign reporting • Spearhead omnichannel campaign development for prospects and international growth strategies • Main stakeholder for interactive product finder web application and augmented reality application Tech Stack: Adobe Experience Manager, Marketo, Microsoft Dynamics 365, Google Analytics, Adobe Analytics, Canva Pro, LinkedIn, Scaura Sales Enablement

Alachua, Fl, Us

Axogen (AXGN) is the leading company focused specifically on the science, development and commercialization of technologies for peripheral nerve regeneration and repair.• Digital transformation lead• Onboarded digital platforms to bring development in-house and to better reach our customers• Developed customer journey maps to understand personas and identify opportunities in major markets• Managed MarTech budget and created digital marketing strategies and tactics for email, organic, paid• Built omnichannel workflows to complement the efforts of the Field Sales Representatives • Conducted weekly standups to ensure efficiency between VP of Marketing, Market Development Managers, Product Managers, Business Analysts, CRM Systems Applications Manager• HubSpot Power User: onboarded tool to execute builds, segmentation, email sends and automation in-house• Connected digital marketing activity to business intelligence by spearheading a project to allow real-time data transfer into Dynamics 365 CRM• Optimized execution with external agencies: web content & development, organic & paid social, paid media• Developed new lead generation content, forms and post-lead funnels involving internal Sales Reps• Helped launch and oversee an upgraded sales enablement application for 120+ Field Sales RepresentativesTech Stack: Frontify, Microsoft Dynamics 365, HubSpot, WordPress, Ahrefs, Google Analytics, Google Search Console, Google Data Studio, YouTube, Facebook, Twitter, LinkedIn, LucidChart, Canva Pro, Adobe Acrobat DC, AvidXchange, MasterControl, Vidyard

Tampa, Fl, Us

• Developed, executed and communicated testing schedules for websites and landing pages• Utilized Optimizely and VWO for A/B tests while being conscious of on-page and technical SEO• Ran workshops for optimization ideas by evaluating value propositions, analytics and competitors • Deep dived into Google Analytics and Instapage analytics to inform testing hypotheses• Created landing pages in Instapage and integrated data writing to Marketo and Salesforce• Managed multiple projects in Trello input from workshops and internal stakeholders• Analyzed SEO content via Google Search Console and Ahrefs to improve article/keyword strategy

Tampa, Fl, Us

• Oversaw the monthly marketing budget for Michigan State University • Owned creative asset strategy for email, paid media, paid search, organic and paid social• Subject matter expert for programs and personas to inform benefit-oriented value propositions• Lead contributor in marketing plan strategies, objectives and tactics for five budgets • Drove go-to-market strategy utilizing landing pages, website, display, search reads and emails • Pitched action plans to the client and provided updates on marketing efforts and results• Utilized Marketo to create re-engagement emails and optimized through iterative A/B testing • Built the front-end of Michigan State University’s website via WordPress

Tampa, Fl, Us

• Oversaw the monthly marketing budgets for Michigan State, Notre Dame and University of Florida• Central point of contact between the client and internal marketing teams• Determined annual marketing budgets based on industry and prior year lead/student production • Collaborated with video production, creative, content, paid search, media, social and SEO teams• Monitored lead flow to suggest vendor and channel spend shifts to hit monthly budgeted goals• Utilized agile methodology and project managed in Visual Studio TFS

St Petersburg, Florida, Us

• Oversaw the accounts of Samsung, Google, LG, Intel, Roku and VIZIO for Walmart.com• Communicated directly with advertisers to explain media plan options and campaign performance • Managed over 30 live campaigns and ensured campaigns delivered on projected metrics• Supported an Account Director by building pitch decks and managing a portfolio of 75 clients• Primary internal liaison for the creative team, project managers and campaign operations

Tampa, Fl, Us

• Oversaw the monthly marketing budget for the University of St. Thomas and Florida Tech• Monitored lead generation against goals to suggest channel optimizations• Wrote creative briefs and work orders for the agency to execute SEO and paid media requests• Utilized Workamajig to project manage digital and traditional marketing assets • Conducted competitive research and creative gap analyses to enhance channel strategy

Austin, Tx, Us

• Hired, trained and managed 7 leasing agents• Increased Facebook engagement rate by 50% and grew over 300 quality likes• Coordinated with local businesses to plan events with an average attendance of over 200 people

Austin, Tx, Us

• Contributed $200K in annual revenue by maintaining a 65% leasing close rate• Ensured accuracy and understanding of binding contract between client and community

Scottsdale, Arizona, Us

Dania Beach, Fl, Us

Master Of Science (M.S.), Marketing

Bachelor Of Science (B.S.), Double Major: Marketing & Finance, Minor: Psychology

Education record