Enrollment Builders helps higher education institutions grow student enrollment through enrollment marketing consulting and admissions support services.My involvement was to: • Lead the company's revenue growth strategy. • Create and execute an inbound digital strategy for the company. • Generate and close new opportunities using both inbound and outbound approaches. • Retain, renew, and grow existing client relationships. • Build and facilitate the execution of all marketing, sales, and client onboarding processes. • Hire, train, and manage the sales and marketing teams. • Hold one of three leadership team seats to guide and manage the company.Accomplishments in Year 1: • Closed and onboarded two new clients, increasing revenue by 24% and our client list to six. • Documented and delegated our sales processes to minimize our CEO's required involvement. • Created sales and marketing reporting to create visibility into revenue generation performance. • Created Digital Marketing Manager and Business Development roles. • Hired and managed the first marketer and sales team members.

EDUTrust, founded in late 2023 by Enrollment Builders’ leadership, created a network of universities willing to offer access to programs with tuition discounts. Through partnerships with labor unions and membership organizations, EDUTrust provides access to the discounted program network as a member benefit. We produce revenue by generating higher ed leads through member organization partners and then selling them to institutions in our network.My involvement was to: • Lead the relationships of our four institutional partners and increase demand for additional leads. • Manage the partnership with the organization responsible for interfacing with the 20 labor union partners. • Plan and launch EDUTrust's digital strategy; higher the sales and marketing team to execute strategy. • Generate and close partnership opportunities with non-union membership organizations. • Generate and close partnership opportunities with US-based accredited institutions.Accomplishments in Year 1: • Planned, built, and launched EDUTrust website for new membership organizations. • Completed marketing and sales process creation; hired Digital Marketing Manager. • Increased offering of in-network programs from 95 to 130 programs. • Established one new partner university by adding Houston Christian University into the network. • Generated and sold $2.2m in leads in 2024.

IMPACT is a coaching & training company specializing in inbound sales and marketing execution for mid-size businesses. I led a team of five consultants that operated like an independent business within the company. We sold and serviced our own consulting retainers. Over my five years, I contracted with 105+ mid-sized businesses to build sales and marketing teams that are process-driven profit centers.My involvement with clients was to: • Sell $10,000 consulting retainers to inbound leads from our website. • Advise client senior leadership on change management and revenue growth strategies. • Lead the recruitment, hiring, and training of marketing specialists. • Coach sales teams to leverage their marketing teams and improve sales processes and communication.Accomplishments: • Collaborated with three leadership team members to develop the consulting program offering. • Expanded the offering to become >75% of the company's revenue in 2020, 2021, 2022, and 2023. • Sold and serviced $3.5m in consulting in three years with average retainers lasting 16 months at $10,000. • Led five businesses to become highlighted success stories on IMPACT's website. • Hired and managed a team of five consultants to service the consulting retainers with a 78% profit margin.

My business partner and I co-founded and built a media production company to showcase luxury real estate in the Midwest. Upon graduation, we raised an initial investment of $20,000 and then began providing 3D virtual tours, websites, and photo/video packages. Neither one of us had ever owned a camera.As a team, we: • Built the processes and systems required for automated ordering, servicing, and invoicing. • Generated demand of $490,000 in sales from 185 clients in the first year of operation. • Hired and trained three salespeople and five service providers to operate without owner involvement. • Grew the company 20% YoY in the second and third year of business. • Sold the business at the end of year 3.

• Developed a study to measure how the presence of music and other retail atmospherics can impact the online shopping experience. • Conducted surveys and online shopping trials for 350 applicants.• Analyzed the data to test 4 hypotheses. • Wrote a 90-page thesis that the University of Minnesota published.

• Presented state-level motorcycle sales promotions that correlated with a 24% increase in summer sales.• Created training materials that prepared a 100-person sales staff for the 2016 Sturgis Motorcycle Rally.• Shadowed Manager visits to 12 vehicle dealerships to galvanize relationships with distribution partners.• Facilitated 16 weekly phone calls with 14 District Sales Managers to share sales best practices and foster internal competition.

Created and executed formal trainings for 20 retail stores to enhance GoPro product knowledge and refine selling techniques.Cultivated retailer relationships with 20 store managers to provide resources and increase sales.Conducted monthly evaluations of 20 sporting goods stores to determine level of GoPro product knowledge.

• Responsible for leading a chapter of 135 active members, the largest fraternity in Minnesota. • Maintained the highest average GPA out of 27 fraternities.