The Flash Centre has been the UK's leading Photography Studio Lighting Specialist for over 30 years, and has seen significant growth under my leadership with huge support from the team around me.Upon joining the company, I assumed responsibility for overseeing all operations and direct reports across its retail stores, as well as spearheading the development of its online e-commerce platform and enhancing its B2B approach.By implementing a comprehensive five-year strategy, we have achieved substantial year-on-year growth in 2023, outperforming the industry as measured by GfK. Central to our success has been the emphasis on customer acquisition through redefining the customer journey and building analytical models to establish actions for growth, resulting in increased customer interactions, larger basket sizes, and improved returning frequency. Notably, both end-user and B2B sales have thrived, attracting new brand partnerships that have further fueled customer acquisition. This success has laid the groundwork for our expansion into new categories and the exploration of fresh customer journeys, planned for the second half of 2023 and beyond.As we continue to build on this momentum, I remain committed to driving innovation and maintaining The Flash Centre's position as a leader in the industry and utilising the wealth of specialised knowledge and experience my team have. I am not a trained photographer, but my team are and I am passionate about utilising this expertise to combine with my skillset for growth and success.

Belkin is a global consumer electronics provider of power, protection, productivity, connectivity, audio, security and home automation solutions. With a portfolio over 600 products.Whilst in this role I was responsible for the EU Webstores, UK Apple Premium Reseller (APR) channel, Key distributors, Etail channel, B2B Reseller Channel and Enterprise/Government and a number of direct reports. EU Webstore: during my time at Belkin we achieved significant YoY increase in Sales Revenue while maintaining a healthy margin. This was achieved by revamping product ranging, site content, promotional calendar, as well as optimizing SEO and SEM approaches.For the UK Apple Premium Reseller (APR) channel, key initiatives included new planograms and overhauled in-store ranges, leading to an additional in-store range commitments for Belkin across the channel for FY22.For the B2B Reseller Channel, I designed and implemented a new product catalogue tool that streamlined the process for resellers to find Belkin products and specifications resulting in a first quarter pipeline that had doubled in value.In the Etail channel, I introduced an online price monitoring tool, enabling us to develop a new strategy to support improved pricing and margin via sales out allowances, creating a stronger focus on Belkin products.Enterprise/Government Portfolio: From December 2021, I took on the responsibility for this portfolio. However as I shortly afterwards decided to explore external opportunities, the main focus was on helping to secure open opportunities supporting the sales team over Europe.

Western Digital is a $16bn global provider of storage solutions and a house of brands. The consumer brands include SanDisk (USB drives, Micro SD Cards, SD Cards, SSD Drives), WD (Portable Hard Drives, External Hard Drives, Cloud Storage solutions) and G-Technology (Prosumer, Apple, SSD and Hard Drives).Responsible for the UK consumer portfolio of 260 products with market shares across multiple categories up to 83%. Go to market strategy, analytics, forecasting, pricing, channel segmentation, product launches, achievement of UKi consumer sales targets: Strategic customers including: Amazon, Dixons Carphone, Argos, Sainsbury, Tesco, John Lewis, ASDA, Scan, Ebuyer, BT Business.

Webroot is a leading provider of cloud based security for both business (SaaS) and Consumer Retail Products.Responsible for new business development in EMEA. Created a business plan for selling in to a new market segment for Webroot (Mobile Network Operators). Designed and conducted a UK market research study to test the concept of the business plan. Acquired Webroot's first EMEA ISP partner

NAVTEQ (Here Technologies) is a division of Nokia and a global provider of Mapping Data licensed to Satellite Navigation providers, both hardware companies such as Garmin or software providers like ALK Co-Pilot.Responsible for a number of existing strategic accounts and new business development. Signed NAVTEQ's first Mobile Network Operator contract in the UK. Took over a failing relationship with one of NAVTEQ's strategic customers in Northern Europe and reversed their decision to switch to a competitor.

BlackBerry was the pioneer of the modern smartphone, integrating voice, email and browsing into a mobile phone that securely connected to a corporate network or consumer email services.Part of the team involved in launching BlackBerry in the UK. Delivered BlackBerry's FIRST business case study in EMEA. Negotiated BlackBerry's agreement with British Telecom. Managed 3 out of the top 10 European deployments of BlackBerry. Gained promotion and international experience, launching BlackBerry in South Africa, and carrier responsibilities in Denmark, Sweden and Switzerland.

Palm was the pioneer of the Personal Digital Assistant (PDA) that provided an electronic filofax to be a personal or business productivity tool.My role was to evaluate the UK channels outside of the major retailers and deliver a business plan to maximise sales, leverage share of voice and improve product positioning by evolving the view of palm from being just an electronic filofax towards being viewed as a connectable handheld solution.

During my five years at Ingram Micro I progressed through a number of promotions to ultimately hold the position of Senior National Account Manager for Ingram Micros largest European customer and Ingram Micro's largest UK e-tail customer.