William Barker Email & Phone Number

Amherst, Ma, Us

Manage top tier clients to help grow their email marketing business. Day-to-day management and oversight of client engagements, including status report generation, weekly meetings/calls, monthly meetings, communications with account stakeholders, communications with internal stakeholders, billing, strategy sessions, and Quarterly account/benchmark reviews.Fully understand the client’s business including objectives, roles, and concerns.Effectively work with multiple departments throughout project development and implementation.Assist Account Director with campaign results analysis, optimization and strategic recommendations, best practices recommendations, client presentations, requirements documenting, training, and Legal Privacy and ISP compliance discussions.Continually look for ways to improve account growth through clear understanding of clients’ objectives and goals.Managed account executives and account managers to support the delivery of marketing emails for enterprise accounts.Implemented medium and large-scale projects with cross-functional teams, including requirements gathering, functional spec. documentation, development, testing, and implementation.Coordinated with Epsilon’s product managers and engineers to develop SaaS platform enhancements that improved operational efficiency and drove user growth. Regularly contributed to UX sessions and enhancement stories.

Belmont, Ma, Us

Assisted the product manager and lead developer in designing and building statistical analysis software for a boutique consulting firm. Managed all software releases, software sales, help desk support, and performed statistical analysis consulting services for enterprise clients.Engaged with high profile clients to gain a deep understanding of their data analysis needs and delivered high quality data insight in order to meet their expectations and business goals.Collaborated with teams of developers and programmers to plan and execute successful strategies for launching statistical analysis software programs that are primarily used by leading market research firms for market segmentation and consumer preference analyses.Supported the UX design, user testing and implementation of an Excel Add-on statistical analysis package.Partnered with senior consultants to develop and deliver valuable online training courses in latent class analysis. Designed a new online shopping cart to increase online sales by 12%.Implemented AB testing to improve targeted email campaign customer response.Increased software renewal rates by 25% by building a new customer relationship management (CRM) system.

Waltham, Massachusetts, Us

Mentored a team of 25 phone representatives who consistently exceed team goals.Awarded for superior communication skills, outstanding leadership and peer assistance.

Managed a targeted marketing campaign that generated 100+ leads in a developing market.Developed and presented a competitive analysis report of the portable XRF industry.

Bachelor Of Science, Managerial Economics

Bachelor Of Science, Management