Develop and lead data-driven organic content strategy for global social media channels and employee amplification tools.Compose copy for organic social media and steer content design specifications and strategy of promotion.Instruct and collaborate with student interns to manage social media channels, developed strategy, and execute content.Hold fluency in Oktopost and other content management platforms to manage post schedules, drive strategy, and provide data-rich reporting.

Design curricula, instruct and mentor students in the areas of journalism, digital media, and theatrical arts, training them with the tools necessary to build careers in digital media production.Instruct studio courses designed to give students hands-on experience in broadcast journalism and digital video production, preparing them for real-world employment in television production.Developed a successful interdisciplinary course, designed to improve students’ on-camera presence. This course was designed for both theatrical actors and journalism majors desiring an on-camera career, pushing everyone out of their comfort zones and building their confidence as performers.

Build and lead data-driven content strategy for university social media channels, culminating in audience growth and engagement on Instagram, Twitter, LinkedIn, and Facebook.Develop quality digital content for social media and public relations, including video, photography, and graphical elements that foster brand unity and instant recognition.Instruct and collaborate with college communications teams, as well as outside institutions, on effective and cohesive social strategy that improves the CMU brand.Hold a fluency in Sprout Social and other content management platforms to manage strategy and reporting to provide data-rich recommendations to executive team. Lead the strategy and implementation of accessibility best-practices for digital media to create an inclusive culture for all CMU community members. Set strategy and manage a diverse team of seven student photographers and content creators, leading to a more robust, inclusive, and diverse representation across CMU social media.

Proposed, developed, and implemented digital video content for corporate and non-profit clients that helped them achieve increased project funding and audience support.Strategized digital media campaigns and tailor-fit projects to meet clients’ artistic and financial needs.

Produced daily broadcasts for The Mark Madden Show and additional promotional video for station programming.Coached and supervised talent, built rundowns, and directed live camera operation.Edited 3-hours of live sports-talk radio into a single hour of television content with a tight turnaround window. Employed frame-chase editing techniques to cut programs in real-time. Strategized and created social media content and copy via Hootsuite, aimed at attracting and engaging sports-centric audiences.

Filmed and edited content for local news broadcast and the web utilizing Sony ENG/EFP cameras and Grass Valley.Setup and executed live broadcasts through live trucks, and TVu backpacks.Lead instruction on new digital editing techniques in the newsroom that improved workflow and productivity.

Met daily sales goals for Apple products, services and third party products.Provided in store training on products for customers, adding value, customer appreciation and retention.Employed store visuals, maintaining brand aesthetic and troubleshooting tight-turnaround setup.

Aided students at the University in their coursework, and oversaw equipment rentals and repairs.

Spent three summers working on various documentary projects for the University as a videographer and post production editor.Strategized production, managed equipment, lead on-site video production and post-production process.