William J. Ferrell Ii
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William J. Ferrell Ii Email & Phone Number

Data Analytics | Digital Media Solutions | Omnichannel Experience | Mar Tech | CRM at Ekimetrics
Location: Hong Kong, Hong Kong SAR, Hong Kong 7 work roles 2 schools
1 work email found @ekimetrics.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Work email w****@ekimetrics.com
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Current company
Role
Data Analytics | Digital Media Solutions | Omnichannel Experience | Mar Tech | CRM
Location
Hong Kong, Hong Kong SAR, Hong Kong
Company size

Who is William J. Ferrell Ii? Overview

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Quick answer

William J. Ferrell Ii is listed as Data Analytics | Digital Media Solutions | Omnichannel Experience | Mar Tech | CRM at Ekimetrics, a company with 260 employees, based in Hong Kong, Hong Kong SAR, Hong Kong. AeroLeads shows a work email signal at ekimetrics.com and a matched LinkedIn profile for William J. Ferrell Ii.

William J. Ferrell Ii previously worked as Senior Manager at Ekimetrics and Associate Director, Digital Brand APAC at Colgate-Palmolive. William J. Ferrell Ii holds Master’S Degree, Entertainment & Media Management from Columbia College Chicago.

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Email format at Ekimetrics

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*@ekimetrics.com
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AeroLeads found 1 current-domain work email signal for William J. Ferrell Ii. Compare company email patterns before reaching out.

Profile bio

About William J. Ferrell Ii

18 years proven expertise in developing brands through innovative digital consumer marketing initiatives. Dynamic solution strategist with global business acumen, adept at implementing integrated marketing solutions from concept to actualization. Extensive experience in developing strategic planning and award-winning innovative digital solutions that improve business growth and efficiency.Track record in achieving quantifiable results, empowering marketing teams, launching digital solutions and services, and generating significant consumer value. Team builder with in-depth understanding of business models to raise an organization’s digital visibility. Proficient in all phases of budgeting and digital campaign strategy. Leveraged analytic techniques, intelligence, innovation, and critical thinking skills to produce effective results.Throughout my career, I have developed solid leadership skills and achieved out of the box results:✪ Built and implemented Colgate’s Omni Channel technology driven consumer strategy integrating Salesforce (SFMC), GMP, Facebook, GA360, and DCO to optimize consumer experiences, increasing media effectiveness by 30%.✪ Directed Colgate’s performance hub to deliver $4MM+ in efficiencies over 12 months across 10 APAC markets.✪ Launched Colgate’s CRM program building consumer journeys and delivering 15MM 1PD contacts within 18 months.✪ Led consulting team from conceptualization through delivery of Shiseido’s business intelligence dashboard solution using best practices to automate dashboards improving reporting efficiencies by 50%.✪ Oversaw analytical resources for Groupon’s refer-a-friend campaign to acquire 500K incremental subscriptions, 100K purchases, and $2MM in revenue within six months.

Listed skills include Analytics, Sas, Tableau, Sql, and 39 others.

Current workplace

William J. Ferrell Ii's current company

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Ekimetrics
Ekimetrics
Data Analytics | Digital Media Solutions | Omnichannel Experience | Mar Tech | CRM
paris, île-de-france, france
Website
Employees
260
AeroLeads page
7 roles

William J. Ferrell Ii work experience

A career timeline built from the work history available for this profile.

Senior Manager

Current

Hong Kong SAR

Ekimetrics is a pioneering leader in data science and AI-powered solutions. For over 16 years, we’ve pioneered the use of AI and advanced data science applied to unified marketing measurement, holistic business optimization and broad-ranging sustainability goals. Our goal: combine high impact with long-term business purpose.Ekimetrics is one of the world’s.

Jan 2023 - Present

Associate Director, Digital Brand Apac

Hong Kong SAR

Responsible for leading omnichannel digital transformation by collaborating with Colgate's digital brand team enabling APAC markets to win in the new digital economy. Driving best practices within performance media, loyalty marketing, data and analytics, and business intelligence tools across 13 markets. I also serve as APAC lead for all digital.

Aug 2020 - Jan 2023

Head Of Consulting

Hong Kong

Entrusted with delivering specialized consultancy on marketing technology, consumer experiences, and audience activation providing a complete service hub for brands facing transformational challenges within the digital economy. One of my key assignments was steering digital transformation for Shiseido Hong Kong through strategy, roadmap, data audit, and.

Jan 2019 - Jul 2020

Melbourne Director, Data And Analytics

Melbourne, Australia

I functioned as Melbourne Director, Data & Analytics to lead ongoing analysis of business data, including syndicated media data, digital data, primary research studies, and client business metrics. I utilized leadership skills to deliver strategic and tactical leadership for Melbourne DNA practice and directed staff/teams across Australia and India.

Jul 2015 - Jan 2019

Associate Director, Data And Analytics

Chicago, IL

During my time at Starcom Worldwide, I implemented integrated analytical strategies, case studies, and POVs across customer demographics and channels to optimize client decision-making across multiple industries. I was tasked with employing media strategy through data-driven approach to educate clients and internal teams by utilizing cross-channel analyses.

Jan 2014 - Jul 2015

Manager, Data & Analytics

Chicago, IL

Responsible for ongoing analysis of business data; including syndicated media data, digital data, primary research studies, and client business metrics. Analyze marketing data using statistical software packages, social media tools, and data visualization from conceptualization through presentation of the data. Mine advertising and business data for.

Sep 2011 - Jan 2014

Senior Marketing Analyst

Anthem Marketing Solutions

Chicago, IL

I leveraged professional expertise in providing marketing strategy consultancy on direct marketing, database marketing, and customer relationship management. I also designed and executed marketing solutions on foundation of insights from internal client first party data (1PD).

Aug 2007 - Sep 2011
Team & coworkers

Colleagues at Ekimetrics

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2 education records

William J. Ferrell Ii education

Master’S Degree, Entertainment & Media Management

Focus on Marketing, Analytics, and Consumer Behavior in all facets of media industry (Movies, Music, Television, Web, Interactive, etc).

FAQ

Frequently asked questions about William J. Ferrell Ii

Quick answers generated from the profile data available on this page.

What company does William J. Ferrell Ii work for?

William J. Ferrell Ii works for Ekimetrics.

What is William J. Ferrell Ii's role at Ekimetrics?

William J. Ferrell Ii is listed as Data Analytics | Digital Media Solutions | Omnichannel Experience | Mar Tech | CRM at Ekimetrics.

What is William J. Ferrell Ii's email address?

AeroLeads has found 1 work email signal at @ekimetrics.com for William J. Ferrell Ii at Ekimetrics.

Where is William J. Ferrell Ii based?

William J. Ferrell Ii is based in Hong Kong, Hong Kong SAR, Hong Kong while working with Ekimetrics.

What companies has William J. Ferrell Ii worked for?

William J. Ferrell Ii has worked for Ekimetrics, Colgate-Palmolive, Iprospect, Starcom Mediavest Group, and Anthem Marketing Solutions.

Who are William J. Ferrell Ii's colleagues at Ekimetrics?

William J. Ferrell Ii's colleagues at Ekimetrics include Caroline Milliotte, Maxwell Bent, Mohammed Jawhar, Janys Li, and Hasnaa Tahri.

How can I contact William J. Ferrell Ii?

You can use AeroLeads to view verified contact signals for William J. Ferrell Ii at Ekimetrics, including work email, phone, and LinkedIn data when available.

What schools did William J. Ferrell Ii attend?

William J. Ferrell Ii holds Master’S Degree, Entertainment & Media Management from Columbia College Chicago.

What skills is William J. Ferrell Ii known for?

William J. Ferrell Ii is listed with skills including Analytics, Sas, Tableau, Sql, Excel, R, Visual Basic, and Vba.

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