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William Ferro Email & Phone Number

Marketing and Agency Development Manager at Wisconsin Mutual Insurance Company
Location: Madison, Wisconsin, United States 7 work roles 1 school
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Role
Marketing and Agency Development Manager
Location
Madison, Wisconsin, United States
Company size

Who is William Ferro? Overview

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William Ferro is listed as Marketing and Agency Development Manager at Wisconsin Mutual Insurance Company, a with 50 employees, based in Madison, Wisconsin, United States. AeroLeads shows a matched LinkedIn profile for William Ferro.

William Ferro previously worked as Agency Marketing at Wisconsin Mutual Insurance Company and IT Head of Distribution and CRM Development at Axis Capital. William Ferro holds B.A., Major In Political Science, Minor In Economics from University Of Arizona.

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Email format at Wisconsin Mutual Insurance Company

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Wisconsin Mutual Insurance Company

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About William Ferro

Accomplished leader with a history of success in field sales, sales leadership, market development, underwriting and information technology. Proven track record of meeting premium and profitability objectives at all levels and in delivering technology solutions that support productivity and process improvement. Experience across direct, wholesale, retail, and affinity channels. As a high achiever, earned multiple awards for sales leadership and company recognition for driving change.

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Wisconsin Mutual Insurance Company
Wisconsin Mutual Insurance Company
Marketing and Agency Development Manager
Madison, WI, US
Website
Employees
50
AeroLeads page
7 roles

William Ferro work experience

A career timeline built from the work history available for this profile.

It Head Of Distribution And Crm Development

Madison, Wisconsin, United States

Led the IT team that provided technology solutions to support the productive marketplace activities of the AXIS broker-facing users in Distribution and Underwriting.Delivered tools across a variety of platforms (mobile, laptop, etc.) to enable more purposeful broker interactions and outcomes aligned with company premium growth objectives. Managed all stages of the dev process including business engagement and requirement gathering, development of POCs, management/prioritization… Show more Led the IT team that provided technology solutions to support the productive marketplace activities of the AXIS broker-facing users in Distribution and Underwriting.Delivered tools across a variety of platforms (mobile, laptop, etc.) to enable more purposeful broker interactions and outcomes aligned with company premium growth objectives. Managed all stages of the dev process including business engagement and requirement gathering, development of POCs, management/prioritization of technical requirements, collaboration with developers, testing, release support, user training, adoption, and reporting/analytics. Deployed Microsoft Dynamics CRM and provided training and support to over 300 market-facing users across North America and the United Kingdom.Delivered reports and business analytics to users at all levels of the organization using a variety of tools (Excel, Power BI, etc.) to enable timely decision making related to key broker relationships. Show less

Feb 2020 - Mar 2024

Director Of Market Development - Direct Writer

Stevens Point, Wi

Led 4 distinct teams within the Sentry Direct Writer organization that produced and also supported the production of commercial lines and 401k with low/middle market manufacturers and dealers. Lead Management provided qualified sales opportunities to 160 producer territories countrywide to support profitable premium growth in selected target markets.Affinity Markets managed a $200M book of affinity business while helping sales producers to leverage national and regional programs… Show more Led 4 distinct teams within the Sentry Direct Writer organization that produced and also supported the production of commercial lines and 401k with low/middle market manufacturers and dealers. Lead Management provided qualified sales opportunities to 160 producer territories countrywide to support profitable premium growth in selected target markets.Affinity Markets managed a $200M book of affinity business while helping sales producers to leverage national and regional programs with organizations like John Deere and Harley-Davidson to meet their profitable growth objectives.Parker Stevens Agency managed a $100M+ book of business while providing support to Sentry sales producers by placing specialty insurance through retail and wholesale broker channels.John Deere Programs achieved multi-year double-digit growth in selling and servicing highly profitable equipment physical damage insurance through the nationwide dealer network. Show less

Dec 2017 - Dec 2019

National Sales Director - Dealer Operations

Stevens Point, Wi

Provided daily leadership and direction to the sales organization within the Dealer Operations business unit.Developed and executed sales strategy for commercial lines, 401k, and life insurance production countrywide.Provided leadership and guidance to 16 divisional and regional managers with 110 sales producers. Managed a $400M book of commercial lines and 401k business.Worked in alignment with underwriting and loss-control leaders in developing and executing… Show more Provided daily leadership and direction to the sales organization within the Dealer Operations business unit.Developed and executed sales strategy for commercial lines, 401k, and life insurance production countrywide.Provided leadership and guidance to 16 divisional and regional managers with 110 sales producers. Managed a $400M book of commercial lines and 401k business.Worked in alignment with underwriting and loss-control leaders in developing and executing underwriting strategy and guidelines aimed at profitability improvement. Oversaw all sales recruiting, onboarding, and training activities for the business unit. Show less

May 2015 - Dec 2017

Director Of Sales - Multiple Business Units

Stevens Point, Wi

Directed all sales activities across multi-state divisions for the Dealer Operations, Standard Business Products and Main Street Markets business units. Developed and executed strategies that led teams to achieve and exceed sales and profitability goals in commercial lines, 401k, group insurance, and life insurance.Oversaw sales recruiting, onboarding, and training of all producers the within geographic territory.Travelled regularly within the division and supported… Show more Directed all sales activities across multi-state divisions for the Dealer Operations, Standard Business Products and Main Street Markets business units. Developed and executed strategies that led teams to achieve and exceed sales and profitability goals in commercial lines, 401k, group insurance, and life insurance.Oversaw sales recruiting, onboarding, and training of all producers the within geographic territory.Travelled regularly within the division and supported field activities including sales presentations to high-profile customers. Show less

Jan 2006 - May 2015

Additional Sales And Technology Roles

United States

Business Products (Field Sales) ManagerSales Force Automation ManagerSales Producer

Mar 1995 - Jan 2006
Team & coworkers

Colleagues at Wisconsin Mutual Insurance Company

Other employees you can reach at wiins.com. View company contacts for 50 employees →

1 education record

William Ferro education

FAQ

Frequently asked questions about William Ferro

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What company does William Ferro work for?

William Ferro works for Wisconsin Mutual Insurance Company.

What is William Ferro's role at Wisconsin Mutual Insurance Company?

William Ferro is listed as Marketing and Agency Development Manager at Wisconsin Mutual Insurance Company.

Where is William Ferro based?

William Ferro is based in Madison, Wisconsin, United States while working with Wisconsin Mutual Insurance Company.

What companies has William Ferro worked for?

William Ferro has worked for Wisconsin Mutual Insurance Company, Axis Capital, Sentry, and Sentry Insurance.

Who are William Ferro's colleagues at Wisconsin Mutual Insurance Company?

William Ferro's colleagues at Wisconsin Mutual Insurance Company include Susan Barrows, Shari Duros, Grace Kulkoski, Holly Laufenberg, and Cort Grawehr.

How can I contact William Ferro?

You can use AeroLeads to view verified contact signals for William Ferro at Wisconsin Mutual Insurance Company, including work email, phone, and LinkedIn data when available.

What schools did William Ferro attend?

William Ferro holds B.A., Major In Political Science, Minor In Economics from University Of Arizona.

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