Scorpion is a vertical-focused digital marketing company that provides white glove marketing services, AI-driven advertising technology, and integrated SaaS products for thousands of service-based businesses across the country. As the VP of Product, I oversee the development of industry leading marketing solutions and SaaS products tailored for SMBs across multiple sectors, including home services, franchise, legal, and healthcare. Leading cross-functional teams in product, data integrations, marketing, partnerships, and business development, I drive the enhancement of our tech stack and platform with integrated data, customer workflows, and reporting tools, optimizing end-to-end marketing performance for over 15,000 service-based businesses.

During my time as Director / Senior Director of Product Management at Scorpion, I led a cross-functional team of over 25 experts in product, design, and engineering, overseeing the development of our field service management / customer relationship management software (FSM/CRM) tailored for SMBs in the trades. Guiding a team of industry specialists and junior and senior product managers, I directed the ideation, design, and development of a comprehensive suite of workflow management features, including lead intake, scheduling, dispatch, job management, pricing, estimates, recurring services, invoicing, payments, accounting, and various marketing integrations. Notably, our product supported office users and field technicians in completing thousands of work orders and processing millions of dollars in payments, facilitating streamlined operations and financial management for our clients.Collaborating closely with GTM, sales, and customer support teams, I established internal processes for feature releases, marketing, and customer acquisition, ensuring alignment with business objectives. Partnering with VP-level executives in product, engineering and design, I contributed to our system architecture and agile team management processes, helping our teams execute and validate our concepts quickly. Leveraging industry relationships, I established customer feedback loops, integrating insights from surveys, interviews, and beta testing to continuously enhance product offerings. Additionally, I cultivated collaborative relationships with other product leaders at Scorpion to align on roadmapping, compliance, and overall platform strategy.

As the Director of Strategic Marketing, I lead a team of 12 through the development and implementation of digital marketing strategies and advisement for 120 top-tier home service clients. The team was multi-faceted, consisting of senior account managers, advertising analysts, content writers, social media managers, SEO specialists, web designers and project managers. My team managed the highest revenue clientele in our division, and played a prominent role in developing our home services SMB marketing strategy, leading to significant improvements in our clients’ market presence and revenue growth. Additionally, I was responsible for the strategic allocation and optimization of multi-million dollar annual digital marketing spend, maximizing ROAS across multiple digital platforms and lead generation products, which contributed to achieving millions of dollars in annual recurring revenues for Scorpion.I also lead the establishment of internal campaign management and product optimization processes to improve the success of our marketing campaigns, directly impacting customer experience and contributing to an 80-90% revenue retention rate. My leadership not only ensured the alignment of marketing initiatives with the business needs of our highest-revenue clients, but also solidified Scorpion’s position in the market by driving substantial revenue growth, market leadership, and product adoption.

My role involved leading digital marketing strategies for over 50 VIP clients, driving hundreds of thousands of dollars in monthly recurring revenue, and maintaining over 90% client and revenue retention. I managed a substantial advertising budget, delivering positive ROI through multi-channel diversification and optimization. Additionally, I created and hosted educational webinars and podcasts for prospective clients, focusing on enhancing digital marketing effectiveness based on consumer behavior and trends.My achievements include securing a top-three ranking in client retention and earning three service excellence awards out of five among 120 managers. I also spearheaded training and development programs for a team of 14 managers overseeing over 800 business accounts, focusing on enhancing their skills in campaign strategy, analysis, and communication. This effort contributed to our team’s success in increased sales, product adoption, and customer loyalty.

My primary responsibility was driving marketing initiatives for over 100 SMB clients, directly contributing to their competitive positioning and revenue increase. Through the design and implementation of effective marketing strategies, I facilitated a notable enhancement in brand engagement and competitive advantage for these clients. This brought thousands of dollars in monthly recurring revenue for Scorpion.

In this role, I supported the execution of marketing campaigns for 350+ clients, assisting in the creation of assets and marketing strategies that streamlined internal operations. My role also involved boosting Scorpion’s customer success by generating performance reporting and leveraging proprietary CRM technology, enhancing our service offering awareness and engagement.

Lunar Inc. is a cause marketing company supporting nonprofits to maximize impact through targeted marketing strategies and donor engagement, by providing technology that enables corporations to invest in social programs. I spearheaded the company's inception and growth, securing partnerships and advisement from leading non-profit associations, private equity, investors, and Fortune 100 companies. My role involved leading our engineering and design team to drive the end-to-end product development process, including the creation of a minimum viable product (MVP), user testing, and wireframing, which facilitated the product's successful transition from concept to market entry.I established detailed go-to-market and growth marketing strategies, alongside competitive pricing models, to support the product’s market success and long-term growth. Additionally, I managed a robust sales pipeline, implementing targeted growth initiatives and guiding our partners through innovative fundraising campaigns at the local and national level.

Developed partnerships between Remo Inc. and a variety of community stakeholders to promote educational clinics, music exploration, and social & emotional skill building facilitation through the arts. I was responsible for developing the partnerships, as well as organizing, facilitating and executing the events. Stakeholders and partnerships included a variety of non-profit organizations, community associations & SMBs, corporations, K-12 public schools, and universities throughout southern California.

As Lead Instructor at Saugus, I directed and coached a music program of over 100 students, fostering teamwork, confidence, and leadership skills. Reporting to the Director of Bands, I crafted tailored curriculum, advised on equipment and staffing, and maintained key relationships with stakeholders. My responsibilities included leading rehearsals, organizing practice schedules, and actively recruiting new talent to the program.

From 2011 to 2017, I managed, operated and scaled a business in arts education to a studio that served hundreds of clients in Santa Clarita Valley and Ventura County. Through private and group instruction, public and private school education, clinics and performances, we offered a range of services to my clients and the community. I created a strong referral program, established partnerships with local stakeholders to create impactful local events, and consistently attracted new clients from digital marketing campaigns. Through private and group instruction, our students were successful, engaged, and consistently competed in District Honor Bands, Solo/Ensemble Festivals, and School Band and Orchestra Competitions. Music & arts education is one of my most cherished passions and this business molded my entrepreneurial attitude and hustle. I intend on using my experiences during this time to support community music programs that drive multi-cultural awareness, social & emotional skill building, and promote international artists.