William Floyd Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

Dallas, Texas, United States

Dallas/Fort Worth Area

• Created annual business development prospecting strategy consistent with the agency’s core strengths and capabilities, researched prospects to align their needs with Integer product lines, coached account leaders to cross- sell to clients with sales targets that maximized profit margins for the agency; exceeded Integer’s 2017, 2018 and 2019 annual new business goals of $2MM by over 500%.• Implemented project timelines, budgets and strategy for business development and marketing efforts.• Met with prospective clients to understand and uncover the state of their business, deliver Integer’s value propositionand provide a customized solution to fit their needs; converted Ford, Frito Lay, Pabst Blue Ribbon, ExxonMobil, Nestle Purina, DFW Airport, E&J Gallo, GameStop, Wells Fargo, Sally Beauty and North Texas Tollway Authority from prospects to clients which grew agency size by over 75%.• Controlled agency pipeline activity through Hubspot CRM; developed tailored communication strategies for prospects.• Built strong, long-term client relationships as an account manager on retained client business for Wells Fargo, ExxonMobil, Deoleo and Illinois Lottery.• Streamlined the business development process by creating a brief for potential clients, established an agency wide database of prospecting contacts, researched and organized background reports for prospective new clients, created efficiencies for RFI/RFP responses and oversaw new case study creation and award entry efforts.• Increased agency profile in the Dallas market through the execution of public relations and marketing strategies.

Dallas, Tx

• Manage all aspects of direct mail and digital campaigns for the AT&T U-verse account and ensure that each project meets expectations, timing, budget and brand standards.• Serve as the primary advocate for the client by briefing agency departments and working with colleagues to plan and implement the best advertising solutions while maintaining campaign budgets.• Manage and maintain campaign budgets by vetting and improving current agency processes while minimizing potential setbacks.

Dallas, Tx

• Responsible for coordinating and planning print media for Church’s Chicken• Prepare direct mail profiles and media proposals to meet client marketing and budgetary needs• Maintain daily communication with national vendors and client account services • Developed and maintained a master calendar for established agency and client deadlines • Review national direct mail orders and creative proofs each promotional period• Manage year over year comparison of impressions and budget spent on quarterly basis• Research new media opportunities to target key demographic groups for local store marketing• Contribute to weekly status meetings in presenting overview of upcoming deadlines

Dallas, Tx

• Worked on the experiential team for the State Farm Account on seven projects• Assisted on securing more than 20 vendors for national State Farm activations• Wrote and developed training manuals for tour managers 10 separate events • Worked on the Go To Bat for Charity State Farm activation for MLB All Star Week • Assisted with planning and finalizing the successful 2012-2013 State Farm Auto Show Tour • Communicated with corporate clients to assist with corporate events • Participated in weekly meetings with corporate clients and other agency teams • Developed and presented a $3 million corporate sponsorship plan as part of the internship program

Dallas, Tx

Worked to grow the LibertyLinked brand through increased membership, communicating with clients as well as promote the brand at conferences and events throughout the internship.• Worked on various projects for the start up company• Created Excel sheets of potential clients• Cold called to set up meetings with potential clients resulting in more than 20 new clients/members • Collaborated on design of the website and managed the Twitter and Facebook accounts • Traveled to RightOnline Conference in Minneapolis to promote the website

San Marcos, Tx

• Resolved patient concerns and followed up with patients • Assisted with everyday public relation issues of the hospital • Participated in the planning of the annual CTMC Hospital Gala

Master Of Business Administration - Mba, Finance

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Sigma Phi Epsilon

Bachelor Of Business Administration (Bba), Minor-International/Global Studies

Minor-Spanish