Will Perry

Will Perry Email and Phone Number

Executive Creative Director at CRIMSON @ CRIMSON
Will Perry's Location
Birmingham, Michigan, United States, United States
Will Perry's Contact Details
About Will Perry

Imagine transforming a seven foot dancing bunny into a brand icon for the artist Nick Cave.Imagine helping the mumbling Ozzy Osbourne communicate clearly with Samsung.Or imagine changing the lives of eight million Latin American orphans and disadvantaged children with the Maestro Cares Foundation.Creating or revitalizing some of the biggest brands in the world, around the world, has been the work of a lifetime.From engaging clients in discovery, looking at problems in totally new ways, inspiring and driving the best creative concepts out of a small agency or large network teams to delivering on the full promise of the work through production, I believe it is about imagination, collaboration, resilience, leadership, trust and the experience.

Will Perry's Current Company Details
CRIMSON

Crimson

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Executive Creative Director at CRIMSON
Will Perry Work Experience Details
  • Crimson
    Executive Creative Director
    Crimson Apr 2021 - Present
    Detroit, Michigan, United States
    Guiding the development and delivery of all creative executions for the agency and client partners. As well as, driving strategic and creative thinking to develop innovative + creative initiatives that translate into experiences integrated across all channels - ensuring deliverables align with client goals and expectations. A true brand advocator for purpose
  • Daniel Brian Advertising
    Svp Brand Stategy / Creative Director At Daniel Brian
    Daniel Brian Advertising Nov 2017 - Aug 2019
    Detroit, Michigan
    With a wealth of strategic experience and global perspective from United States, Canada, Europe, Russia and Asia, highlighted by his critically acclaimed creative work for Coca Cola, Chevrolet, Samsung, Cadillac USA and Europe, now straddles both strategy and creative to better connect client’s brands to a more demanding consumer mindset.
  • Henry Agency
    Chief Creative Officer
    Henry Agency Oct 2015 - Apr 2017
    Greater Chicago Area
    As part of a specialized team, implemented an innovative culture-driven approach, that went beyond a traditional ‘creativity’ focus. Using a proprietary urban-culture tool, Streetwise and focusing on a highly targeted, hyper-local media/marketing method, employing a wide variety of experiential, advertising and sponsorship programs that honed in on a growing core of emerging cultural influencers, maximizing the success for clients like Anheuser- Bush, Tracfone Wireless, Marc Anthony and created national awareness for the Maestro Cares Foundation in today’s post-general market economy.
  • Mccann Russia
    Executive Creative Director At Mccann
    Mccann Russia Jan 2014 - Jan 2015
    Moscow, Russian Federation
    Along with managing GM’s dedicated group Commonwealth, in charge of developing and maintaining award winning creative for the network brands like L’Oreal, Coca Cola, Nestle, and Purina. As well as, creative servicing the largest local bank brand in the region, Sberbank. Based upon the creative success, the agency was awarded the entire Sberbank business.
  • Ibogglers
    Executive Creative Director
    Ibogglers Jan 2011 - Jan 2013
    Chicago Illinois, Usa
    Responsible for creative concepts, development and execution of advertising and brand communication projects for the installation artist Nick Cave, Hyundai Europe, Kia Europe and Nikon USA. This included brand development, auto-show videos, through to sales and viral communications.
  • Leo Burnett
    European Creative Director At Leo Burnett
    Leo Burnett Jan 2009 - Jan 2011
    Chicago/Frankfurt Germany
    Managed the creative for Chevrolet, Cadillac and Corvette brands in Europe. This included new car launches, continue the success of existing campaigns, digital programs, brand websites, e-brochures, viral campaigns, auto-show materials, and collateral. With the success of the Chevrolet Cruise launch, Chevrolet Europe took the unprecedented step of awarding the agency two new launches without a pitch.
  • Leo Burnett
    Global Creative Director, Samsung
    Leo Burnett Mar 2007 - Jan 2009
    Chicago
    Responsible for all the global creative resources dedicated to the Samsung business to essentially, reinvent the entire Samsung brand. This task involved everything from corporate identity to consumer communications.Directly involved in creating the new brand position and creative expression for Samsung Global. This included utilizing internal and external resources within the Samsung organization for specialization and global consistency. Samsung Global was so satisfied with the brand work, they moved all their Flat-screen, B2B and U.S. mobile business to Leo Burnett.
  • Leo Burnett Detroit
    Executive Creative Director
    Leo Burnett Detroit Jan 1998 - Sep 2006
    Detroit
    In creative control of the Cadillac brand in the U.S. and Europe. Additionally, responsible for guiding the brand look for all GM accounts within the agency. Key role was to launch Cadillac in Europe and attempt to make history for the brand once more. And, did just that, GM attained the highest number of design awards for collateral in Cadillac history.
  • D'Arcy International
    Regional Creative Director
    D'Arcy International Jan 1997 - Jul 1998
    London, United Kingdom
    Responsible for stimulating and enlivening existing creative and capturing new business in the European region. Also, responsible for managing creative projects for Coca Cola Company in the region. For our efforts, the agency was awarded the Fanta and Bonaqua brands across Europe.

Will Perry Skills

Creative Direction Art Direction Brand Development Graphic Design Photography Illustrator Photoshop Advertising Indesign Typography Creative Development Creative Strategy Illustration Writing Television Production Concept Development Radio Video Storytelling Creative Problem Solving Art B2b Creative Writing Retail Broadcast Copywriting Corporate Identity Interactive Advertising Logo Design Outdoor Advertising Adobe Creative Suite Visual Communication Brochures Interaction Design Layout Social Media Digital Marketing Banners Brand Architecture Creative Briefs Viral Marketing Online Advertising Commercials Post Production Film Production Posters Graphics Creative Work Web Video

Will Perry Education Details

Frequently Asked Questions about Will Perry

What company does Will Perry work for?

Will Perry works for Crimson

What is Will Perry's role at the current company?

Will Perry's current role is Executive Creative Director at CRIMSON.

What is Will Perry's email address?

Will Perry's email address is wi****@****mac.com

What schools did Will Perry attend?

Will Perry attended Ontario College Of Art And Design, University Of Guelph, Conestoga College.

What skills is Will Perry known for?

Will Perry has skills like Creative Direction, Art Direction, Brand Development, Graphic Design, Photography, Illustrator, Photoshop, Advertising, Indesign, Typography, Creative Development, Creative Strategy.

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    Seattle, Wa
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