William Gagnon Email & Phone Number

Douglas, MA, US

Boston, MA, US

• Charged with creating and implementing a multi-year, multi-channel enterprise-wide digital transformation strategy across all healthcare service areas, aligning goals and KPIs with global execution model. I lead.
• Creating a digital center of excellence and an expert team to develop and implement enterprise strategy, contributing to ranking as #1 pediatric hospital in US News and World Report for 8 consecutive years.
• Optimizing end-to-end patient experiences through digital health technology including award-winning chat concierge, customizable content, and a multichannel marketing and engagement approach.
• Pioneering a healthcare reputation management strategy for clinical, departmental and location-based profiles, leading to $50M+ in revenue from Google MyBusiness, Healthgrades, Doximity and Vitals.
• Integrating online appointment scheduling and CRM system to improve patient self-scheduling processes, reducing cancellations and no-shows while increasing appointment revenue by over $20M and patient retention by 10%.

Bloomfield, CT, US

• I developed and delivered global digital marketing and cohesive brand strategy to support business growth in 27 countries and for products including ex-Pat, term life, supplemental and end of life insurance. I.
• Successfully generating $1B in incremental revenue by: - Developing a robust, scalable framework of platforms, providers and processes to attract, acquire, service and retain customers. - Implementing digital.
• Creating a partnership portal to enable streamlined co-branded alliances with businesses with a similar customer base, encouraging product promotion and improving business development successes by 50% without.
• Being selected as a key team member in guiding, influencing and directing development of Healthcare.gov and product offerings during the Obama administration.

Boca Raton, Florida, US

• Spearheaded organization’s digital transformation to drive $150M in annual sales, build omnichannel marketing initiatives and leverage new technologies including salvage tools and re-marketing, geo-targeted SEM and.
• Successful e-Commerce strategy and website redesign drove increased sales, leading to $10M in incremental revenue and delivering 45% in volume within first year.
• Developing an online portal and workflow tools to enable sales self-service, streamlining order fulfillment and back-end operations while eliminating manual processes.
• Expanding digital marketing initiatives and growing affiliate program to 3K partners, improving brand awareness and engagement via social media and OOH campaigns, search, sweepstakes and referrals.

Boston, MA, US

• Led development and execution of global marketing strategy across 53 distributed financial service locations contributing to revenue of over $10B. I drove strategic planning for marketing campaigns, sales forecasting.
• Increasing global website traffic by optimizing the search strategy across countries and business regions, attracting 220M unique visitors annually through natural and paid search.
• Boosting servicing capabilities to 13M online customers with 158M+ transactions by: - Building an e-Service platform to enhance customer experiences and increase retention. - Integrating universal application and.
• Designing proprietary, digital tools using Lean, Six Sigma to enable Walmart to enhance user experiences and optimize revenue with in-store GE credit card kiosks.
• Building and developing second-life virtual online banking and promoting via social media strategy to drive awareness and grow deposits, personal loans and insurance portfolio.

New York, New York, US

• Directed marketing operations for a $1B second mortgage consumer finance division. I built the startup online mortgage business platform, including an in-house web development team and dedicated customer support.
• Launching an industry-first universal application with real-time decision technology, enabling consumers to apply online for multiple finance products with instant approval, raising loan conversions by 65%.
• Developing a partnership with Lendingtree.com, creating proprietary FICO credit scoring algorithm and engaging customer experience, resulting in 45% conversion rate in new loans.
• Creating a customized B2B platform for mortgage brokers to streamline submission process, doubling size of loan intake and increasing repeat business.

New York City, US