Bill Gathen Email & Phone Number

As a 20 year Marketing Professional, Marketing Director, Social Media Manager, Communications Specialist, and Conversation Agent I have successfully launched and managed an array of marketing, Social Media, Community Outreach and Public Relations campaigns, while embracing both traditional marketing methodology and new media platforms to drive innovative.

Colonie, New York, United States

Saratoga Springs, NY

• Primary lead on design and implementation of marketing strategy and tactical execution
• Identified markets and business opportunities for group’s current restaurants, and established the strategies to attract and retain these new guests and groups.
• Developed and managed annual sales and marketing plans and realized 5-7% YOY growth
• Developed aggressive and interactive Email and Social Network presence and strategy through Facebook, Twitter, Pinterest, Flickr, Instagram and LinkedIn
• Chief architect and web strategist for group’s unique websites and combined email database (over 20,000 members)
• Planned and coordinated public affairs, and communications efforts, to include public relations, community outreach, and volunteer efforts.

Niskayuna, NY

• Primary lead on design and implementation of marketing strategy and tactical execution
• Key point of communication across the organization ensuring awareness, understanding and execution of marketing/advertising programs
• Crafted strategic reports, reviews and re-caps for submission to the Board of Directors by the General Manager
• Developed highly effective and interactive Email and Social Network presence and strategy through Facebook, Twitter, Instagram and Constant Contact. In 2019, grew all platforms by over 20%.
• Planned and coordinated public affairs, and communications efforts, to include public relations, community outreach, and volunteer efforts.
• Managed charitable endeavors resulting in over $10,000 in charitable contributions in 2019

Schenectady

• Maximized hotel revenue, established and maintained relationships with corporate / group market segments and grow market share.
• Acquired new transient, corporate, group, and other business for the hotel through pro-active direct outside sales, marketing, telemarketing, direct mail, appointment calls, tours of hotel and saturation of existing.
• Developed long term business partnerships, consistently striving to maximize revenue and promote relationships through effective negotiation.
• Responsible for the overall sales office organization including follow-up and maintenance of accounts, maintaining file & account accuracy, fielding inquiries, reporting, sales blitz and special projects.

• Product lead on design and implementation of marketing strategy and tactical execution
• Identify through market research the sources of all business available to the restaurants, and establish the priority of marketing opportunities to attract and retain these new guests and groups.
• Develop aggressive and interactive Social Network presence and strategy through Facebook, Twitter, TripAdvisor and Yelp
• Created, marketed and sustained Dinner Table Tuesday promotion which resulted in an average 500 weekly orders, $10,000 weekly revenue and $200,000 revenue over 6-month period.
• Designed 50-Day promotion “50 Years of Tradition-50 Reasons to Celebrate” which increased sales 20% YOY during the same 50 days in 2009.
• Develop and design all restaurant graphics including menus, lobby posters and banners, table tents, and check stuffers, ensuring a unified brand message carried through-out

• Identify through market research the sources of all business available to the hotel, and establish the priority of marketing opportunities to attract and retain these new guests and groups
• Develop robust and interactive Social Network presence and strategy through Facebook (4000 Fans) Twitter (2000 Followers) and Flickr (300 images & 60,000+ unique image views)
• Architect of hotel Behavioral Targeting Ad Network and Pay Per Click (PPC) campaigns both of which consistently generated a 10:1 ROI
• Maximize hotel revenue among leisure transient and group segments, including government, corporate, association, SMERF and tour and travel
• Coordination and production of hotel marketing materials for print, fulfillment, direct mail and Internet.
• Maximize revenue for resort's three food & beverage outlets among resort guests, Lake Placid visitors and local markets

• Project Lead on developing Organizational Social Network intended to provide a virtual space for community members to collaborate, converse and contribute to industry issues such as Best Performance, Diversity and.
• Responsible for production of company marketing materials for both print and Internet purposes, including ads, logo, postcards and supporting collateral
• Key Member of Core Leadership Team with which Company President consulted on issues and decisions directly impacting the success of the organization
• Ensured the organization was known to its target audiences through marketing and advertising efforts, branding strategies, article and book publication and speaking opportunities
• Ghostwriter for articles, blog posts and internal communications on behalf of the company President and CEO
• Developed corporate New Media strategy and implemented tactics including incorporation of company Blog, internal Wiki, Discussion Forums as well as more traditional technologies such as intranets and email marketing

• Led account management for clients and while focusing on business development
• Managed execution of broad client marketing and advertising communication programs
• Developed in-depth understanding of client objectives to produce effective and creative marketing strategies
• Provided training to agency staff on communication strategies, key messages and effective use of materials

• Managed Marketing and Product initiatives for Regional Internet Service Provider (ISP)
• Implemented and conducted successful company-wide Customer Retention Initiative (reduced churn by 30%)
• Prepared, conducted, and moderated numerous company-critical Focus Groups to improve product features
• Spokesperson for local interest news coverage including on-air interviews and commentary
• Company representative/speaker at Technology, Business Trade Shows, conferences and symposiums

Mat, English Education

Ba, Communications