William England Email & Phone Number

The company works with professors and educators at two and four year universities to develop educational materials customized to their specific needs and teaching objectives. We empower educators with the exact tool for their teaching style, and we drive down the price of course materials for students. Sentia offers text books, ancillaries, ebooks, and full website services for courses large and small. My role is to oversee all sales, operations, and overall company direction. My passion is coming up with solutions for professors that gives them the perfect teaching tool, increases learning for the student, and drives down the overall cost of education.

Us

Acquired publishing projects at two and four year universities all over the United States. Responsible for the management of all aspects of the sales process for these authors from contract signing through final development in one of the largest geographic territories in the country. Also supported company in business development across the US. Grew territory sales by 400% in six years versus company growth of 30%Three time Acquisitions Editor of the YearTop three sales finalist every year with the company

2006Responsible for managing all outbound marketing activities for effectiveness based on audience and return on investment including advertisements, PR, direct marketing, and web campaigns. Supports sales team by developing sales tools, proposals, presentations, and targeted marketing activities. Responsible for all inbound lead qualification and initial follow-up. Coordinated web keyword campaign increasing web visits and leads 20%Managed the proposal process to maintain and grow business from company's largest client

Austin , Texas, Us

Developed, implemented, and maintained marketing campaigns for company's largest product line. Success based on ability to generate lead volume sufficient to support sales and generate needed business. Integrated activities to cross-promote multiple product lines. Coordinated in-house creative, media, and engineering teams to generate advertisements, news releases, web content, articles, and direct mail that educate customers and produce client awareness. Generated sales training materials for new campaigns/messages.Generated record web traffic and model page views Received several readership awareness awards Managed marketing implementation of enterprise planning system

Dallas, Tx, Us

Developed and implemented market communications plans for seven product groups. Produced strategic marketing plans that included integrated promotional campaigns to achieve sales growth. Coordinated internal marketing, engineering, and creative teams, and external vendors to produce advertisements, trade shows, web content, and e-mails to create customer interest and demand. Developed and managed budget sufficient to generate customer demand while ensuring profitability. Reduced project budgets by 25%, over $250K, by identifying product synergies Earned multiple advertising and readership awards

Master Of Business Administration, Marketing

Bachelor Of Business Administration, Marketing

Education record

Education record

Education record