Led all sales, marketing, program, and contracts with distributor customers. Direct strategic sales planning, trimester product launches, broker training, all cascading down to specific day-to-day selling targeted activity (reviewed monthly and quarterly) through broker network. Work with Broker GM’s, AE’s, and OS’s to exceed sales AOP. • Managed and negotiated annual agreements/contracts and trade spend at all accounts, exceeding budget savings goals, by how much while growing specific profitable product categories through all selling channels.• Led all distribution, operator, and regional selling strategies via specific “objective driven” selling targets, in N-CA, NV, WA, OR, ID, AK, HI, against specific and targeted branded products. Created metrics and accountability for Operator, Distributor, and Broker sales channels.• Engineered and managed transition of “percentage” based program spend to “cents per pound” program spend that captured/retained spend and drove desired profitability and growth in all categories. • Transitioned “align, on-board, and integrate” new brokerage firms to AWP/Food Sales West methodologies, designed Tech mini trainings for AWP West’s 100+ salespeople. Developed and facilitated semi-annual Mini University sales meetings with the largest distributors in the market. Recognized as the best of class Sysco Catman trainer for the Northwest 2 upon implementation.• Developed, and facilitated 3 specific segment trainings for 185 salespeople at NW’s largest distributor. Led category conversion at Food Services of America PDX. SEA, GEG est 845,000lbs per year.• Earned Circle of Sales Excellence Award Winner

Strategically planned, provided proactive analysis, and ensured that specific manufacturers’ products were targeted against the greatest segment driven sales opportunity(s) through 6 western regional brokerage offices. Maximized resources to yield best ROI. Led staff in 10 states, including Hawaii. o Director of Training Assisted in the development and facilitation of training on a custom 10 Step Sales Process and the Forum Consultative Selling Skills process to all offices and 350 salespeople nationally.o Helped create and implement metrics for 150 salespeople to create culture change. Designed and presented 16 one-hour sales modules that drove continuity and improvement of sales practices. Implemented and managed monthly “learning metrics” for all salespeople. Implemented strategic (work-with) sales calls with top-rated sales staff to top operator customers to drive culture change, consistency of message, sales strategies and constant improvement company wide. o Enterprise Manager created, directed, and managed west coast selling strategy, via specific “objective driven” selling targets, across western division for Nationally Branded manufacturers such as Tyson, Heinz/PPI, Frank’s Red Hot, Land O’Lakes, and Chicken of the Sea. TYSON: increased sales from 95.98% to 102.91% in just 14 months (after a five consecutive years of declining sales). Frank’s/French’s/Cattleman’s: increased sales from 92.70% to 106.41%, moving from last place nationally to earning bonus, in just 12 months.

DIVISIONAL SALES MANAGER – WEST, PORTIONPAC INC. 2005 – 2008Senior Regional Sales Manager – West, PortionPac Inc. 2003 – 2005 Regional Sales Manager – West, PortionPac Inc. 1994 – 2003 As Director, responsible for $180MM sales, 6 direct reports, 13 brokerage houses, Unipro, Golbon, Vistar, Smart & Final, United Grocers corporate accounts, all foodservice & C-Store distribution, Club store sales, and multi-unit regional chain accounts, LLO’s, and end user customers in 14 Western States. o Gained significant LLO accounts in K12, Club store, prison, & casino/resort channels (LA Unified, State of Ca Prison Bid, Smart N Final, Western Grocers, CoreMark).o Interviewed, hired/managed all brokers in western division. Led integration team for Heinz /PPI Western Division. o Integration Team – Middle Management, Facilitated training sales team, led integration team from independent broker driven sales teams back into direct sales teams.o Established/maintained strong top to top relationships, grew business with 13 western Sysco, 6 USFS, & all FSA houses. o Established new relationships/successfully converted Sysco’s Idaho, Sacramento, Montana, Ventura, Portland, Arkansas and USFS San Francisco, Reno, Las Vegas branches, and Smart & Final, to PPI Private & branded label products.  C-Store Integration, CoreMark, McLane, all C-Store Customers in Western States National Trainer - Trained all new brokers & hires within PPI. Designed/facilitated national “Train the Trainer” curriculum for all existing PPI Sales Managers.o Created/implemented annual strategic broker sales plans, tactics/metrics. Placed PPI into Town Pump, Yellowstone National Park, Xanterra o Restructured States of Hawaii & Alaska freight charges. Net Company Savings ~$2.25B.