William Griggs is a Founder & CEO at Equation Events at Equation Events. Colleagues describe them as "William took charge and led many of our product management efforts including core product enhancements and growth initiatives. From user story development to wireframe creation, he did a great job bridging the gap between our dev team and our business team.", "I had the pleasure of working closely with William at CBANC over the past year. William is a doer. Anytime he saw a roadblock or inefficiencies he would thoroughly research all the options and then swiftly implement a solution. He has a wide array of strengths and is always improving himself personally and professionally. He was a great team player and was a great culture fit. I would recommend him without reservation.", and "William has a knack for tapping into user behavior and figuring out the best ways to increase engagement organically. His ability to coordinate marketing efforts while providing well-written feature specs for engineers led to some major improvements to our community. And his positive influence on the workplace brings a refreshing quality to the day-to-day grind. He is a man of many talents and much value to any employer."
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Founder & CeoEquation Events Mar 2016 - PresentHouston, Us[[Equation Events]] - Launched 2023 - Your Event Entertainment Nerds, I Mean PartnersCompanies from around the world tag us in to dream up wow-worthy event activations that bring their event vision to life. Will you?<> [[Trade Show Labs]] - Launched: 2022 - Want To 3x Your Trade Show Leads? Companies from around the world partner with us to dream up and execute experiential trade show activations to 3x their trade show leads.[[VirtualRealityRental.co]] - Launched 2016 - Engage & Wow Attendees!Leverage virtual reality for your next trade show, virtual event, or party :)Recent Full-Service Event Customers Include: Nike, 3M, Twitter, CapitalOne, Cadillac, Verizon, Bloomberg, Deloitte, Chevron, Dropbox, Macy's, & Dish Network. -
Growth Product Management & Customer Acquisition ConsultantStartup Slingshot Consulting Sep 2011 - Sep 2016I help startups craft and implement their product and customer acquisition strategies.• Led YouTube strategy for GoNoodle that resulted in a 323% lift in subscribers (to 87k), a 10,306% lift in watch time per day (to 846,000 minutes per day), and a 555% lift in channel views (to 35M).• Led effort to define and execute product vision for an iOS app concepted by an accomplished executive• Founded Growth Collective (http://bit.ly/1wCbDff), an exclusive mastermind group for growth-focused marketers, engineers, and product managers in Austin, Texas• Featured on The Growth Hacking Podcast alongside Neil Patel, Perry Marshall, Lincoln Murphy, and Guy Kawasaki to talk about habit forming products• Worked with the leading growth experts at Wealthfront, Hubspot, Dropbox, and Facebook to teach executives how to acquire, activate, and retain customers• As a Growth Product Manager, I helped an Andreessen Horowitz-backed startup boost revenue by 34%• Developed the product, marketing, and presentation strategy that helped finserv client win "Best In Show" at FinovateSpring in San Francisco• Executed Google Adwords arbitrage strategy for client that generated over $100k in revenue in one month• Written product and marketing posts for Mashable, ReadWrite, VentureBeat, OnStartups, The Next Web, and Under30CEO• Led content strategy to seed client's site with relevant content. In the process, I hired and managed over 30 freelance writers that crafted over 700 articles• Presented on various topics including entrepreneurship and marketing at Podcamps, BarCamps, and universities including the McCombs Graduate School of Business at the University of Texas• Taught growth / product management course for General Assembly -
Director Of GrowthCbanc Network Sep 2014 - Feb 2016Austin, Tx, UsCBANC is a professional network for bank and credit union professionals backed by Adams Street Partners and Hank Seale III.• Developed and executed a partnership with the largest credit union association resulting in a 131% increase in credit union membership inside CBANC• Led effort to develop email triggers that caused in a 102% YoY increase in member visits• Researched, negotiated, purchased, and implemented a CRM, payments, and marketing automation stack to support sales efforts of new SaaS product• Concepted, wireframed, and led effort to increase next action member engagement by 20%• Helped identify and execute product features that drove a 921% increase in documents uploaded by community members• Spearheaded user research effort that resulted in accurate user personas, detailed daily work habits, 16 media referenceable members, and 21 new feature requests• Launched internal analytics dashboard in an effort to align stakeholders and equip them to make better business decisions -
Campaign ManagerSpredfast Oct 2013 - Sep 2014Austin, Texas, UsSpredfast is a social marketing platform backed by InterWest Partners, OpenView Ventures, and Austin Ventures. It was acquired by Vista Equity Partners. • Led cross-functional teams to ship 5 integrated marketing campaigns that exceeded lead and pipeline generation goals with zero formal authority• Profitably managed a six figure online marketing budget using a data-driven approach• Originated concept for and co-led a successful hack week project that leveraged the Twitter API• Promoted to Campaign Manager from Marketing Manager in November, 2013 -
Marketing ManagerSpredfast Sep 2012 - Oct 2013Austin, Texas, UsMass Relevance is a social acceleration platform backed by FLOODGATE, Battery Ventures, and Austin Ventures. It was acquired by Spredfast. • Led a small team to build a social experience that was featured in the NY Times using the Facebook API • Crushed four major initiatives [website redesign, responsive website update, Marketo implementation, demand generation engine creation] • Exceeded quarterly demand generation goals in under 2 months [responses, SACs, pipeline] • Managed a six figure budget, 4 contractors, & 2 interns • Saved Mass Relevance $41,796 through vendor & contractor negotiation • Boosted team morale 334% via pranks, gifts, & awards • Saved my direct superior 257 hours by spearheading major initiatives from beginning to end with minimal oversight • Oversaw the creation and/or distribution of 7 Whitepapers [thousands of downloads], 2 webinars, & 80 blog posts • Increased landing page conversion rates by an average of 41.4% • Volunteered to be a member of the Internal Product Advisory Committee & the #BeNiceAndSocial community development team • Promoted to Campaign Manager in November, 2013 -
Founder / Head Of MarketingSuineg Consulting Sep 2007 - Mar 2012Suineg Consulting develops influential interactive and marketing strategies for small businesses, driving sales and spurring growth through BIG IDEAS. We integrate these ideas across an ever-growing range of marketing channels and digital media outlets to deliver measurable results to our clients.We specialize in helping small businesses grow! (Pssst... Suineg is genius spelled backwards)Recent Clients: • WEW Law• Creative License• Buzz-ED• SourceYourCity • Startup Tennessee• Clayton Associates• Medical Equipment Services• Fox and Gest Law • Wheelhouse, LLC • World Relief • Linda's Hope • eXile International • Volunteer Traditions • Bullpen Ventures• Music City Athletic Conference• Vend Engine
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Founder & CeoGiveyear May 2010 - Sep 2011GiveYear's mission is to build a movement to improve quality of life around the world by harnessing the talents of our nation's most promising future leaders and providing them an opportunity to serve. GiveYear incubated at the Nashville Entrepreneur Center.Current Program:• GiveYear: Business is a unique program designed for individuals with a passion for business to serve and support nonprofits in their communities to help them increase their impact and improve their sustainability.Organizations We've Recently Impacted• Greenways For Nashville• MADDInitiatives • Nonprofit Notables Video Interview Series • Startup Spotlight Video Interview Series2011 NEXT Awards: Excellence in Entrepreneurship "Best Social Enterprise" Award Finalist sponsored by the Nashville Area Chamber of Commerce and the Nashville Entrepreneur Center
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Online Marketing Strategist & Product ManagerCentresource Oct 2008 - Apr 2009Centresource interactive agency helps clients market, design and develop meaningful ideas and strategic plans for long-term success.• Consulted clients to enhance their organizational goals with interactive initiatives• Coordinated project planning for interactive projects• Aligned clients’ objectives and target audiences with their available resources and those of CentreSourceClients I Worked With: • Vanderbilt University (healthandwellness.vanderbilt.edu)• Ozburn-Hessey Logistics (OHL.com)• SHOUTAmerica (shoutamerica.com)• Southwestern Company (southwestern.com)• Vaco (vaco.com)• Voluntary Benefits of America (voluntarybenefits.com)• Nashville Centre For Laser & Facial Surgery (drbiesman.com)
William Griggs Education Details
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Emory & Henry UniversityMass Communications -
Brentwood Academy
Frequently Asked Questions about William Griggs
What company does William Griggs work for?
William Griggs works for Equation Events
What is William Griggs's role at the current company?
William Griggs's current role is Founder & CEO at Equation Events.
What schools did William Griggs attend?
William Griggs attended Emory & Henry University, Brentwood Academy.
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