William Hale Email & Phone Number

- To provide performance and location insight which underpin the development of Co-op’s Property Strategy (both Food & Funeralcare) in conjunction with key business stakeholders- Support the submission of capital activity planning across the property programmes- A cross functional role, aligned to customer insight, competitor intelligence, store format, finance, and planning to ensure strategy is deliverable, sustainable, and future focussed- Partnering other business areas to manage larger insight projects to support growth plans - notably in Franchise and Online channels - Delivering the annual post-investment reviews in conjunction with finance team- Supporting the ongoing development of useful estate classifications e.g segmentation or affluence, ensuring that they drive appropriate action across the business- Line management; overseeing the personal development and workload planning of a Portfolio Insight Analyst

Manchester, United Kingdom

- Developed category strategies for implementation across portfolio of grocery retail stores- Delivered category insight to inform strategy and review range performance- Worked with stakeholders’ cross-functionally to ensure ranges balance customer, commercial and operational requirements - Worked with JDA range and space planning tools, Nielsen (Answers On Demand) and Kantar WorldPanel data alongside internal sales data and price index analysis- Drove insight from multiple sources to inform implementation of ranges- Attended brand planning sessions with suppliers to align category strategies and feed in New Product Development

Manchester, United Kingdom

- Insight lead on market insight and seasonal event reviews for Co-op- Worked cross-functionally with commercial and marketing functions to inform event strategy- Responsible for set up and management of primary customer research using quant & qual methodologies- Transactional and panel data analysis to review performance, using Nielsen, Kantar, IGD and internal membership data sources- Managed stakeholders and external suppliers- Presented insight to stakeholders and working groups- Supported set up of Co-op customer segmentation and cascade to business

Manchester, United Kingdom

- Managed Customer Experience programme for Co-op Food- Worked closely with operational stakeholders to understand and communicate the voice of the customer into the business- Supported key strategic programmes, including annual ‘Food Review’- Supported with re-tender process, ultimately launching the current ‘Your Store Your Say’ Customer Experience programme - Managed additional ad hoc customer research projects from brief to delivery

Leeds, United Kingdom

- Conducted market research for a range of clients across industries- Worked on customer satisfaction programmes, brand/ad trackers and numerous ad hoc projects using quant and qual methodologies - Responsible for questionnaire development, fieldwork set up and management, reporting and presenting