William H. Email & Phone Number

Seattle, US

Westlake, Texas, US

San Jose, California, US

• HIGHLIGHT — Designed the integration of an Amazon Marketplace extension into Magento's ecommerce software, extending store products across all global Amazon Marketplaces and unifying A.I. pricing, order handling, and.
• Led two audits, design and content, of the Magento ecommerce software platform. Crafted the methodology for the UX team. Captured 942 defects across 171 pages. Analyzed findings and created a backlog with defects.
• Redesigned the software’s sales promotion-creating functionality, converting complicated rules into basic templates that users can use or easily change to fit needs.
• Served as primary point of contact for content mentorship and reviews across UX design and documentation teams. Designed and wrote specs for responsive content blueprints to standardize developer documentation.
• Authored and edited company-wide content references, including the Magento Stylebook, Glossary, and Word Usage Bank. Designed modular contextual help to embed glossary terms and explainers across multiple platforms.

Round Rock, Texas, US

• HIGHLIGHT — Managed Dell.com’s international rollout of personalized, responsive cart-and-checkout functionality, including regional payment types, split-payment capability, subscriptions, rewards, and.
• Directed cart-and-checkout UX design project work as the principal subject-matter expert for a five-person team, running Agile methodology. Integrated features across multiple platforms, including Dell.com for.
• Using Agile development process, led competitive analysis, directed testing (A/B, multivariate, and usability) scenarios, and sketched low-fidelity task flows and wireframes. Built high-fidelity prototypes and content.
• Created a next-generation design component library, housing documentation, presentations, learning materials, sitemaps, wireframes, taxonomy, faceted-navigation system, and interaction design workflows to instruct.
• Designed sitemaps, wireframes, interaction specs, and other documentation for Dell.com’s product configurator, product comparison tool, a Q&A advice application, and Facebook and social media strategy. Created design.

San Antonio, Texas, US

• HIGHLIGHT — Conducted design reviews for all content, ecommerce, and self-service transactional projects going live on usaa.com, representing 170-220 annual projects with a $100 million budget. Helped USAA rank No. 1.
• Created and maintained component libraries, including code, specs, and instructions, for two Fortune 200 companies, USAA and then Dell. Each library served more than 60 UX colleagues among distributed teams. At USAA.
• Provided web design and content expertise, including three years of oversight for more than 400 complex financial services content and transactional projects. Collaborated with business, marketing, legal, user testing.
• Created wireframes, content models, and prototypes for ecommerce projects, including Flash loose diamond and ring purchase application (generated 22,000 sessions per month), and auto, life, and renter insurance.
• Directed daily reviews for all web projects going into production, including usaa.com, mobile, work portal, and intranet channels, across all lines of business — banking, insurance, investments, and shopping.

Worldwide, OO

• Created interactive Web sites by interviewing clients and users, including Parago, Pantellos and LaFarge companies, to generate information architecture.
• Led design teams from conceptual phase through implementation, creating use cases, information architecture and wireframe models. Ensured client objectives were met.
• Authored usability and best practices standards for design studio.

Austin, Texas, US

• Generated content — news, photo, video — packages and interactive multimedia for Austin American-Statesman’s website partner, including Dallas Cowboys, University of Texas, Big 12 athletics and Recreation site.
• Coordinated teams of content producers. Increased football gameday page views by 35 percent.
• Created page designs for sports and features daily fronts and special sections; wrote headlines and photo cutlines; edited stories to ensure fairness and accuracy — all on strict deadlines.
• Served as Neighbor Sports editor. Duties included designing pages and coordinating photo and freelance reporting staff and managing budget. Also worked on news, editorial, and lifestyle sections.