Acted as the university's chief marketing and communications officer and a key member of the president's cabinet. Lead the overall development and execution of an integrated marketing and communications strategy. Managed a nine-person team to execute a broad range of areas including brand management, creative services, news and information, social media, strategic marketing and web management. Fosters collaborative relationships with enrollment, fundraising and other key administrative and academic teams. Serves as primary point of contact for media and other external inquiries. Uses data to regularly assess the effectiveness of marketing and communications activities, and provides recommendations and plans for improvement. Ensures production of high-quality products that effectively deliver the desired message to desired audiences within budget and on deadline.

Key Achievements: • Redeveloped two monthly e-newsletters to give a more sales-oriented focus, which increased the average click-thru rate by more than 12%.• Planned and executed a product launch marketing plan for a new commercial medical claims billing solution; the plan helped secure well-known national and regional retail pharmacy chains during a four week pre-enrollment period.Position Description: Produce all external communications for a leading provider of technology solutions to the retail pharmacy industry. Write and distribute news releases. Conduct quarterly marketing communications audits. Work with departments to produce marketing collateral including brochures, sell and product sheets, presentations, proposals and customer training documentation. Write, edit and produce monthly e-newsletters and other electronic communications. Produce and place print advertisements. Develop and maintain tradeshow exhibits and displays. Manage Web site content. Assist with competitive market research and analysis.

Key Achievements: • Implemented new mall and American Express gift card programs, resulting in more than $610,000 in total gift card sales in 12 months or a 7% increase over prior year.• Managed the redevelopment of the company’s mall web site template, which involved working with an outside vendor to design, create and deploy a new web site management application; the template is now used by all properties in the company’s shopping center portfolio.Position Description: Managed all advertising, marketing and customer service functions for Merritt Square Mall, an 800,000-square-foot regional shopping center attracting more than 6.2 million customer visits annually. Coordinated all marketing and community events. Supervised a staff of six customer service representatives. Created and controlled an annual marketing plan and budget. Identified opportunities and solicited for promotional partnerships and sponsorships. Produced and placed print and electronic advertise-ments. Acted as marketing liaison to merchants. Served as representative to local governmental agencies and the media.

Key Achievements: • Executed a successful marketing plan that increased meal plan sales by 17% over prior year and improved overall market share from 45% to 54%.• Instrumental in opening a new, six-unit food court in only six weeks.• Generated $8.1 million in top-line sales, an increase of 12% over prior year.Position Description: Built and continually cultivated a comprehensive marketing program to help drive top-line sales for the University of Central Florida’s Dining Services. Facilitated focus group discussions and conducted research to develop strategies that enabled Dining Services to better serve students. Contacted potential vendors regarding product donations and promotions, building upon strong professional relationships. Presented university admini-strators with new product ideas, survey results and progress updates. Trained management team to utilize various marketing tools for increasing productivity and public visibility. Developed and maintained customer feedback programs; authoring procedures for collecting data and reporting results.

Key Achievements: • Transformed Sunscapes from a corporate newsletter to a travel magazine, which resulted in increased timeshare sales and resort occupancy rates.• Redesigned company’s in-room directory and cut cost per unit by more than 30% while elevating the product’s quality and appearance.• Instrumental in creating a corporate intranet site that acted as a Web-based tool to fulfill requests for and control the inventory of marketing and sales collateral.Position Description: Oversaw production and distribution of company’s magazine, Sunscapes, which was circulated to 250,000 readers for one of the world’s largest vacation ownership companies. Fully responsible for all editorial content, design, printing and distribution of the magazine. Drove brand awareness among resorts and divisions to ensure message continuity and brand consistency. Solicited content from corporate officers and various field personnel for publication on company’s Web site, as well as assorted brochures and direct mail. Worked with various department heads and resort managers to determine company’s marketing needs and to ensure brand integrity.

Key Achievements: • Built school’s first marketing and communications office, which included a media relations program, school Web site and advertising strategy.• Created school’s first alumni publication, which won the school’s first-ever CASE award.Position Description: Created recruitment pieces and marketing material to increase communications between law school and prospective students, alumni and other constituents. Fully responsible for creating the school publication, LawNotes. Created and maintained school’s Web site. Planned and coordinated fall and spring commencement ceremonies, in addition to alumni and other special events. Served as liaison to the university’s advancement office.

Key Achievements: • Re-formatted university’s magazine using qualitative data from reader surveys; the “new” magazine was recognized with the university’s first regional CASE awards. • Upgraded the Office of University Relations’ entire computer network with no additional funding.Position Description: Managed the overall operations of the Office of University Relations, which included three full-time professionals, two student interns and nine student workers. Improved public image of the school by using effective marketing tools. Collaborated with printers, photographers and video production technicians to produce various marketing tools. Managed a comprehensive media relations program and acted as university spokesperson. Served as editor and publisher of Chieftain, a quarterly magazine.

Key Achievements:• Produced 11 issues of The System Supplement, 26 issues of Legislative Update and six issues of Education Briefly -- all on schedule.• Assisted in planning events related to the chancellor’s inauguration.Position Description: Created a variety of periodicals and brochures, including three newsletters: The System Supplement (monthly), Education Briefly (bi-monthly) and Legislative Update (weekly). Accurately reported discussions from monthly meetings of the board that oversaw the state’s 34 public two- and four-year colleges and universities. Communicated activities of the Georgia House and Senate related to higher education. Prepared specifications and secured bids for printing within state procurement guidelines. Researched and wrote speeches and news releases.