William Haugh Email & Phone Number

United States

~ Conceive and initiate Marketing and Communications strategies for motion picture content~ Define core cultural messaging for content~ Advise and connect producer with financing~ Enhance talent relationships~ Evaluate distribution opportunities with producer

San Francisco Bay Area

Strategic Branding Expertise: Brand Strategy, Development, Content, Strategic Alliances• Customer-focused and results oriented business professional with extensive experience in business development, sales, 360 marketing, advertising, events and enhancing brand awareness. • Innovative leader; develops tactical and strategic sales and marketing plans for achieving budgeted goals and objectives. • Dynamic manager; oversees the development and execution of international market initiatives. • Builds relationships and strategic alliances within delivery of a consultation process with clients in line with future strategies, inspiring a shared vision and support for the achievement of goals.Project Execution Expertise: Experiential, Print, Design, Direct, Digital, Broadcast, Guerilla Marketing• Provides creative leadership and direction across all accounts.• Creation, evolution and maintenance of large branded systems across multiple touch points from corporate identity and collateral to product packaging, web, video, retail environments and event design.• Recognized by management, colleagues and clients as a key contributor who is exceptional at applying focused, perceptive insight to enhance programs, processes and operations and maximize team and organizational performance.• Balances the ability to see the big picture with keen focus on tactical execution; breaks tasks into subtasks to proceed methodically toward clear, measurable goals.• Natural ability to drive project structure and direction, organize resources, build consensus and bring people together toward a common goal for collective success.• Excels at synthesizing inputs, understanding different perspectives, clarifying ambiguity and communicating complex information to diverse audiences.• An adept communicator who promotes a sense of team and teamwork and motivates others through positive vision.

Forged Rubber Mobile Factory Tour

~ Developed brand strategy for the Chrome Industries Factory Tour to promote the launch of the Forged Rubber sneaker line.~ Designed and executed a 360 integrated campaign to increase product awareness and effectively engage complementary ancillary markets and new distribution channels.~ Personally networked over 600 tastemakers/influencers in five major markets for product seeding component of the six week national tour to act as Brand Ambassadors~ Managed crowd sourced social media component for all attendees maintaining brand message across multiple social media channels.~ Designed and managed live event component and product launch promotions to coincide with digital, print and street rollout

San Francisco Bay Area

~ Individually grew advertising/sponsorship revenue over 200% annually, while increasing production from 6 issues annually to 13. Grew revenue from $240,000 to $2.9 million annually from 2002-2007. ~ Managed all marketing/brand strategy in a 360 integrated model; Implemented highly effective brand evangelism across all touch points. Assisted in all aspects of Business Development.~ Managed Digital Marketing/Brand Strategy using the Juxtapoz and Client Web Sites, Facebook, Twitter, Vimeo, RSS Feeds, YouTube, and other social media. ~ Assisted Clients with marketing/branding strategies and introduction of new brands and products into the marketplace via print, digital and event planning and execution.~ Created and nurtured strategic alliances as with a diverse and influential corporate clients working directly with Fortune 500 companies as well as creative and advertising agencies on many high impact campaigns; Extremely high client retention~ Oversaw co-branded marketing campaigns across multiple channels for clients including:• Scion• Nike• (Miller/Coors) Sparks x Upper Playground (Ignite What’s Next Campaigns/Tours)• Boost Mobile• Converse• Microsoft/Xbox• Vans• Fernet Branca• Joi de Vivre Hotels• Adidas• Blick Art Materials• Jakprints• Hurley

Conducted outside advertising sales for alternative weekly newspaperCultivated new business and maintained existing accountsIdentified and implemented cross-promotion strategiesAssisted clients with ad copy and presentations

National Event Schedule

Worked as member of national event production team on five AIDS Rides charity eventsDesigned and implemented signage strategy for complex national ceremonies sitesServed as team leader organizing and overseeing volunteers during event productionCoordinated the national transport of event signage and other pertinent materials for national ceremonies and AIDS Rides events

Worked on the Around the Fire feature filmSuccessfully acquired picture cars without fundingManaged the production assistant team Provided daily troubleshooting of all transportation issuesInterfaced with local and union officials regarding picture and set vehicles

Managed marketing/sales accounts for several high tech firms including Apple, HP, Sun Microsystems, Netscape, NetFrame , Novadigm and AmdahlManaged the marketing teams Served as the inside sales representative for Amdahl cultivating new accounts and maintaining existing businessInterfaced with client management to develop sales and marketing strategyRecognized as Representative of the Year in 1996Received numerous client satisfaction awards

Produced, wrote and directed "Fresh Start" a documentary film chronicling the F.I.R.S.T. Drug Diversion program in Oakland, CA. The film was later used by the National Association of Drug Court Judges as a training film in all 50 states and several municipalities in England as a training film.