Will Hayes Email & Phone Number

Redwood City, Ca, Us

Redwood City, Ca, Us

El Segundo, Ca, Us

We deliver an omni-channel growth strategy without the fluff. We help you move from Go-To-Market to scale. We collaborate with your sales and marketing teams to deliver strategies and execution that help you create a full funnel based on a customer-centric, lifecycle approach. We deliver more hands-on experience, platform knowledge and consistent wins than any agency you've worked with. Our client retention is a sign not just of our quality, but of the breadth of our knowledge beyond just marketing. We are entrepreneurs by heart.

El Segundo, Ca, Us

As the head of marketing at a Hubspot-certified agency, my goal was not only to drive trackable ROI, but to implement the technology stack in order to do so. I focused on optimizing every aspect of the funnel, which went well beyond acquisition. Despite having a varied client mix across a number of industries, the key to success was always an integrated approach that aligned the business with all aspects of marketing. Client highlights include:National Eatertainment Venues - consumer focused: Implemented conversion tracking in order to optimize the acquisition strategy, scaling spend by 50% after producing a 9.0+ ROASInternational IoT Connectivity - B2B: Cut the cost per SQL by 49% through the use of lead scoring and workflow optimizationsRuntime Cybersecurity - B2B: Launched lead generation program that generated first marketing-driven SQLs & customers National Real Estate Educational Platform (SaaS) - consumer focused: Increased profitability by 55% in year one, 125% in year two, achieving record sales and profits with a 4.0+ ROASInternational DevOps (SaaS) - B2B: Aligned sales and marketing through the use of a CRM, implementing work flows to standardize lead onboarding. Generated the first customers from marketingInternational CPG (beauty) - consumer focused: Generated record sales and profits by introducing new acquisition channels, all while improving ROAS National Disc Jockey Platform (SaaS) - consumer focused: Generated 28,000 subscribers in launch year, producing a 19.8 ROAS & $250k in monthly revenueNational Inventory Management Software (SaaS) - B2B: Utilized A/B testing to decrease CPL by 34% while introducing new opportunities to scale spendFinancial Institution - consumer focused: Developed a lead to sales pipeline via CRM implementation, generating a 4.7 ROAS in the first month of product launch

Redwood City, Ca, Us

General Manager and Owner of The Grill House, a seasonally inspired, grill-based restaurant featuring a full bar highlighting locally crafted beer, wine and alcohol.Led every aspect of restaurant as we navigated COVID-19Responsible for Front of House operation and Marketing Developed aggressive marketing campaign that involved numerous strategies based on business life cycleExecuted direct mail, digital search and social advertising campaignsConducted public relations program including community outreach resulting in earned media placements across print and broadcast mediaDeveloped key business relationships to achieve growth and provide supportExecuted on business and consumer direct marketing tactics to increase awareness and develop catering leads

New York, Ny, Us

Member of General Assembly's Distinguished Faculty ProgramTeach professionals the basics of a digital marketing program across a 10-week course, meeting twice a week for two hour sessions. Have taught the course 10+ times to over 150 students. Course focused on search engine optimization, search engine marketing, paid social, Google analytics, data analysis, organic social, content marketing, UX design basics, sales funnels, display media, mobile optimization and proper budgeting.

National Crypto and DeFi Community Implemented a content marketing and SEO strategy to help drive awareness and considerationDeployed conversion pages utilizing A/B testingDesigned, developed and launched all blog and content pages within WordpressImplemented conversion tracking and reporting utilizing Google AnalyticsLaunched Twitter advertising campaign driving conversions with measurable growth

Denver, Colorado, Us

National Experience-Based AppImplemented social media and search advertising campaigns to support company growth with 6-figure monthly spends across multiple yearsGenerated high ROAS campaigns while implementing both evergreen and sales-specific campaignsDrove on-boarding and customer engagement strategies to decrease churn and drive LTVProvided support for marketing events including live social engagementDeveloped strategies and executed A/B tests to improve landing page conversion rate

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Regional Fitness CompanyDeveloped an integrated marketing campaign to help drive digital growthOptimized website to drive organic growth through SEO principles - demonstrating material growth through data analysisDeveloped landing pages that improved website conversion rate by over 500%Implemented content strategy for owned and earned media channels - creating and publishing contentDeveloped hashtag strategy for organic social growthLaunched paid campaigns on both search and social while demonstrating positive ROINational Pet Food CompanyDeveloped and launched marketing campaign for a direct to consumer pet food companyImplemented and integrated analytics tools to measure outcomesLaunched paid and organic campaigns on both search and social channels

Phoenix, Az, Us

Analyze media trends and new forms of digital media in support of developing and executing client marketing strategies.Plan, Negotiate, Purchase, Traffic and Optimize digital media advertising campaigns. Experience with DoubleClick and PointRoll.Research, Write, Execute, Optimize and Report on Search Marketing Campaigns. Experience with Google AdWords and Microsoft AdCenter (Yahoo/Bing).Experience in campaigns involving Search, Retargeting, Social Media, Advertising Networks, Mobile and Email.Clients include: PacifiCorp, Gilead, MidFirst Bank, Park County Travel Council, Arizona Department of Health Services and the Park City Restaurant Association.

Tempe, Az, Us

Design and implement integrated advertising campaigns across a wide range of media including display, search, social, email and print for Fortune 200 companies.Drive media vendor negotiations for programs designed to effectively meet client’s needs at most advantageous pricing, including garnering value-added opportunities.Manage client and partner relations; successfully assessing and translating client needs and expectations into actionable programs.Aid in planning and coordination of event that involved hundreds of vendors and attracted 10,000 attendees across a two day period.Assist Public Relations team in execution of client strategies, pitching and securing television and print media coverage.Clients included: Avnet, Lumension, Z Tejas Southwestern Grill

San Jose, Ca, Us

Advise clients on execution of marketing strategies, including offering counsel on brand positioning and messaging, customer and media communications, and analyst relations within the technology sector.Pitch numerous media outlets and secure coverage in support of client strategies.Develop relationships with key media across multiple channels, including print, online and television.Secure and support analyst briefings in conjunction with client product launch.Pitch, secure and coordinate media briefings at various industry-specific trade shows.PR campaign for company launch won Hermes Creative Award, Gold Winner (also wrote award entry).Clients included: ILOG - Business Rule Management Systems; Kovio – Printed Silicon Semiconductors; Thinkfree – Productivity Applications; Sonic Solutions – Digital Media Solutions

Chicago, Il, Us

Gather media clips, coordinate interviews, and write and edit daily media advisories.