Lead Category & Customer Development Department to meet goals in identifying and developing market strategies/category plans, trade and pricing optimizations, and sales forecasting for all customers (Food, Mass, xAOC, Food Service) in the Total US. Responsible for training and development of Category Analysts ensuring the ability to influence marketing and executive management decisions through the recommendation and implementation of data-driven solutions for brands and sales applications.Responsible for all Sigma Alimentos US Brands.

Design and implement sales negotiations and strategies for Blue Coat’s Federal Contracts. Align hardware & software maintenance contracts with the procurement and budgetary regulations of the Government departments. Create advanced reports from Microsoft Dynamics CRM, Siebel System, Oracle, and ExcelEarned 'Stars' award as a top sales performer for Q2.Closed the largest maintenance contract in the Client’s history by creating a mutually beneficial Federal 1YR cost model between Blue Coat and US Air Force ($3.9M+).Quota Attainment; 5 quarter average: 132% to quota ($14.7M Target)