Will Healy Email & Phone Number

Addison, Illinois, US

• Focus on personalized gift category working with online and print retail to provide custom name printed gifts and items for every occasion;
• Official licensee for personalized merchandise of Nickelodeon, PBS Kids, and other family favorite brands;
• Manage online catalog, promotions and specific content for Amazon.com, Walmart.com, Wayfair.com, Petco.com, and other retailers and catalog companies;
• Lead online promotions, catalog placement, and analyst to increase online conversation rates;
• Duties include Sales, Digital Marketing, Content Strategy, SEO, and Promotions.

Carthage, Missouri, US

• Restructured e-commerce framework through the development of new product taxonomy, content & imagery for 1600+ SKU catalog;
• Directed in the areas of content strategy architecture, digital asset management, content management systems (CMS), and online/digital metrics based on industry best practices;
• Formulated new taxonomy drawn from content objectives to ensure website pages were tagged with relevant keywords and themes;
• Performed digital content audits and analysis to identify deviations from approved content strategy or rectified new content to meet company, consumer or retailer's needs;
• Managed online catalog and specific content for Amazon.com, Wayfair.com, Costco.com, Walmart.com, HomeDepot.com and manymore;
• Supervised User Experience (UX) team to define user models and interfaces for new/updated features and functionality;

Lisle, Illinois, US

• Restructured previous business focus and practices;
• Implemented new content that helped support customer growth and retention initiatives;
• Researched past sales methods, audited competitor strategy, and utilized SEO tools to optimize search, product knowledge, conversion rates, and consumer shopping experience;
• Created a growth strategy for expanding customer traffic, conversions, and marketing channels;
• Managed day-to-day operations for digital direct marketing, paid search and lead generation programs;
• Maintain currency in the legal and business trends that impact consumers;

Naperville, IL, US

• Hired, trained and managed ten (10) staff members in cross-functional teams for digital marketing, content strategy and various retail channel development;
• Directed global teams and managed projects in multiple time zones;
• Provided insight on content strategies to client's Marketing management, and Marketing staff to ensure all properties are up-to-date, engaging and consistent across all channels;
• Served clients with team created work for Amazon, Costco, Walmart and other “big box” retailers;
• Monitored all e-commerce properties to verify and ensure all content complied with client's corporate brand standards, marketing style guides, and compliance/legal requirements;
• Developed and utilized tools for analysis of previous sales history, product analysis, consumer behavior studies vs. competitor data;

• Directed and mentored a staff of ten (10) employees;
• Operated overall fiscal responsibilities (P&L) for operational and marketing budgets;
• Formulated e-commerce strategy in line with strategic objectives to deliver against the budgeted growth targets;
• Supervised daily office duties and vendor relationships;
• Headed e-mail marketing and web site development;
• Developed legal processes and strategies for Customer and Affiliate Programs;

• Managed staff of six (6) staff focusing on training, time management, and career development;
• Implemented sales, marketing, and promotions initiatives for debut music releases by John Mayer, Train, and Five For Fighting;
• Co-created Aware Rep Program (1996) and Awarestore.com (1998).

• Sales Employee, age 16; Store Manager by age 18. Assisted with initial staff training and start-up activities related to six (6) new regional stores;
• Managed staff of eight (8) employees – full-time, part-time and interns – focusing on training, time management, and career development.