• Focus on personalized gift category working with online and print retail to provide custom name printed gifts and items for every occasion;• Official licensee for personalized merchandise of Nickelodeon, PBS Kids, and other family favorite brands;• Manage online catalog, promotions and specific content for Amazon.com, Walmart.com, Wayfair.com, Petco.com, and other retailers and catalog companies;• Lead online promotions, catalog placement, and analyst to increase online conversation rates;• Duties include Sales, Digital Marketing, Content Strategy, SEO, and Promotions.

• Restructured e-commerce framework through the development of new product taxonomy, content & imagery for 1600+ SKU catalog;• Directed in the areas of content strategy architecture, digital asset management, content management systems (CMS), and online/digital metrics based on industry best practices;• Formulated new taxonomy drawn from content objectives to ensure website pages were tagged with relevant keywords and themes;• Performed digital content audits and analysis to identify deviations from approved content strategy or rectified new content to meet company, consumer or retailer's needs;• Managed online catalog and specific content for Amazon.com, Wayfair.com, Costco.com, Walmart.com, HomeDepot.com and manymore;• Supervised User Experience (UX) team to define user models and interfaces for new/updated features and functionality;• Analyzed limited retailer data/analytics to measure content performance against established KPIs;• Partnered with other Leggett & Platt divisions to ensure successful project handoff and positioned for long-term success;• Coordinated and worked with cross-functional teams in support of specific business priorities;• Optimized content for dealer websites and online retailers;• Directed photography & creation of 360-degree digital assets;• Recognized business deficiencies and replaced outdated technology to increase efficiency, leading Leggett & Platt to invest in similar corporate changes (POS software, data collection & storage, etc.);• Administered POS tablet software, upgrading 50+ sales reps from carbon copy order forms to a streamlined digital ordering and product proposal system;• Digital Commerce Initiative member with involvement in corporate PIM and DAM development;• Trained sales team & office personnel in Excel and other software necessary to understand various e-commerce needs of essential support for traditional brick & mortar retailers.

• Restructured previous business focus and practices;• Implemented new content that helped support customer growth and retention initiatives;• Researched past sales methods, audited competitor strategy, and utilized SEO tools to optimize search, product knowledge, conversion rates, and consumer shopping experience;• Created a growth strategy for expanding customer traffic, conversions, and marketing channels;• Managed day-to-day operations for digital direct marketing, paid search and lead generation programs;• Maintain currency in the legal and business trends that impact consumers;• Work with IT departments and external vendors developing sales strategy, business goals and creating/tracking performance metrics;• Designed new web architecture, digital strategy, and navigation functionality on Magento and Volusion platforms (GatorChef.com).

• Hired, trained and managed ten (10) staff members in cross-functional teams for digital marketing, content strategy and various retail channel development;• Directed global teams and managed projects in multiple time zones;• Provided insight on content strategies to client's Marketing management, and Marketing staff to ensure all properties are up-to-date, engaging and consistent across all channels;• Served clients with team created work for Amazon, Costco, Walmart and other “big box” retailers;• Monitored all e-commerce properties to verify and ensure all content complied with client's corporate brand standards, marketing style guides, and compliance/legal requirements;• Developed and utilized tools for analysis of previous sales history, product analysis, consumer behavior studies vs. competitor data;• Responsible for team hiring, terminating, forecasting and budget reporting;• Sage Tree Senior Management contributor with evaluating accounts and methods to increase and optimize client satisfaction;• Broad knowledge with in Toys, Electronics, Home Improvement, Lawn and Garden, Home & Kitchen, and Sports & Outdoor retail categories;• Duties included Digital Marketing, Content Strategy, SEO, Social Media management, and increasing conversion rates.

• Directed and mentored a staff of ten (10) employees;• Operated overall fiscal responsibilities (P&L) for operational and marketing budgets;• Formulated e-commerce strategy in line with strategic objectives to deliver against the budgeted growth targets;• Supervised daily office duties and vendor relationships;• Headed e-mail marketing and web site development;• Developed legal processes and strategies for Customer and Affiliate Programs;• Created marketed and directed the company business plan and implemented the Board of Directors.

• Managed staff of six (6) staff focusing on training, time management, and career development;• Implemented sales, marketing, and promotions initiatives for debut music releases by John Mayer, Train, and Five For Fighting;• Co-created Aware Rep Program (1996) and Awarestore.com (1998).

• Sales Employee, age 16; Store Manager by age 18. Assisted with initial staff training and start-up activities related to six (6) new regional stores;• Managed staff of eight (8) employees – full-time, part-time and interns – focusing on training, time management, and career development.