William Herbert Email & Phone Number

Atlanta, Ga, Us

Fuschl, At

Fuschl, At

As the Director of Events for the U.S. Sports Marketing Department at Red Bull, I lead a high-performing team focused on delivering exceptional event experiences that align with our brand's core values and business objectives.Responsibilities:- Strategic Oversight: Develop and implement the overarching U.S. sports events strategy, ensuring alignment with Red Bull's global vision and local market needs.- Budget Management: Oversee centralized event production budgets, optimizing ROI and ensuring fiscal responsibility.- Cross-Functional Leadership: Establish and maintain cross-departmental priorities, fostering collaboration to build comprehensive event plans.- Team Development: Manage and up-level the National Events Team, while also supporting organizational onboarding and coaching across Red Bull Titled Projects and Experiences.- Quality Assurance: Promote executional excellence through educational summits, sharing best practices and learnings across the organization.- On-Site Leadership: Direct oversight and on-site execution for flagship Red Bull events such as Red Bull Rampage, Formula 1 Gran Prix in Miami and Vegas, and Red Bull Flugtag.- Regional Management: Supervise 12 event managers across 12 regions, ensuring regional alignment with national strategies.Key Achievements:- Hosted multiple event and project leadership summits to uplevel executional excellence across all cross-functional teams.- Successfully delivered over 100 Red Bull titled events annually, year over year, with continued growth, innovation, premium executions, and increased business impact.- Led national event series/tours across multiple markets, achieving consistent excellence and brand alignment.

London, Gb

- Oversaw all production and logistics planning of experiential activation for new network TV show premiere (cancelled due to COVID-19 Delta Variant 1 month out) - Transitioned to developing a national mobile tour campaign aimed at administering Flu and COVID-19 vaccinations to underserved communities - Created and managed production timelines, procurement plans, each tour-stop run of show, local partner communications, and creation of all supporting documentation for the client - Manage hiring of all staff and subcontractors, oversee training through execution, to recapping of each event- Manage communication with client on creative event installations, branding opportunities, and desired content outcomes

- Support multiple clients with new and existing projects across strategy and ideation, through project execution- Specializing in projects across event management, product and technology development, marketing activations, content productions, series/tour management, and team development- Assist teams on short-term notice or across long-term project timelines

Vienna, At

- Provide strategy and ideation support to new and ongoing projects - Assist in research and feasibility assessments for new project ideas- Oversee RFP, hiring, and on boarding of key project team members and development agencies- Manage product development of new mobile application for large-scale client

- Oversee cross-functional processes and deliverables for business stakeholders (Endeavor/IMG & The Dany Garcia Company) - Hire and on-board key team members and production vendors- Create and present sponsorship and sales proposals to target partners, supervise execution of sponsorship inventory - Manage on-site production of Event and all subsequent post-event deliverables- Furloughed due to Covid-19

Fuschl, At

Specific Responsibilities include: - Oversight on National Red Bull Event Properties executed by 12 Regional teams in the US- Strategic implementation of Red Bull Global Event Properties in the US - Management of 3rd Party Event event series relationships and target-setting for regional teams- Development of Innovative Experiential Marketing tools and solutions for owned event properties - Creation of Event Management solutions - including apps, websites, and physical tools for increased efficiency in event execution- Work directly with IT counterparts to ensure proper digestion, and utilization of all event user data- Collaborate with Partnerships and Sales teams to better utilize the monetization and value of event properties- Drive the priority for maximizing efficiencies within events; working with cities, leveraging brand partners, building ticketing models- Collaborate with Leadership Team to shape the priorities of the Events Team and determine how to maximize impact within Sports Marketing and the Organization as a whole

Fuschl, At

A part of the National Sports Marketing team working to create and implement sports objectives for both national and regional events. Utilize and leverage the Red Bull brand to create and execute sportive events that will ultimately drive consumption of the product. Discover and implement innovative marketing solutions for the sports team in order to evolve and enhance the brand footprint in a diverse range of sports playgrounds.

Fuschl, At

A part of the National Sports Marketing team working to create and implement sports objectives for both national and regional events. Assist in designing and creating presentations for delivering future business planning initiatives and objectives to Red Bull global headquarters. Discover and implement innovative marketing solutions for the sports team in order to evolve and enhance the brand footprint in a diverse range of sports playgrounds.

Fuschl, At

Assist in designing and creating presentations for delivering future business planning initiatives and objectives to Red Bull global headquarters. Lead the procurement and analysis of data obtained through a sports insights study in order to determine a more accurate makeup of the target consumers, and their interaction with, and awareness of the brand.

Fuschl, At

Responsible for the on and off campus brand image of Red Bull for the University of Georgia, and surrounding Athens area. Plan, coordinate, and execute events, in order to maintain, and ultimately improve the premium status of Red Bull.

West Hollywood, California, Us

Assisted to develop innovative strategies to market and grow the label and it's artists on both a regional level, as well as a global one. Worked directly with the Red Bull brand to integrate the artists into owned events and content to expand the reach the label.