William Hocdé Email & Phone Number

Zurich, Switzerland

Zurich, Suisse

Stakeholders: CMO, Creative Director, Creative Studio, Executive Comity.Categories: Content and Creative servicesPurpose:Accountable for the commercial relationship with designers, creative agencies, talents, production companies, localization providers, I ought to shape a best in-class Content Ecosystem articulated around Swarovski ways of working and needs. Targets:- Complete re-sourcing of Content Ecosystem further to new a strategic branding turnaround- Define and roll out Swarovski Content sourcing strategy - Tangible savings delivery- Transform Swarovski content sourcing ways of working- Management of a Senior Buyer (fully dedicated resource) and training of global and local buyers to seal safe and efficient deals

Région De Paris, France

Advertising and Consumer Promotion BuyerStakeholders: Mass and Luxury global brandsCategories:- Advertising content 360 (Creative agencies, production/post-prod houses, talents)- Digital agencies- Event agencies- Design agencies- Customer Marketing Insight / market researchPurpose:Bring a fragmented marketing services supply base to maturity via strong control of the value chain, PVL roll out and Sourcing Strategies definition. Brands partner to source marketing services on their behalf.Achievements:- Hard cash savings (P&L impact) delivery on agency remuneration- Preferred Vendor List creation and roll out on third party vendor.- 100% spend control on marketing initiatives including tier 2 vendors.

Région De Paris, France

Stakeholders: Mass and Luxury global brands across entitiesCategory: Creative agencies Purpose: Drive agency pitches for 360 campaign sourcing, from brief to contracting and SRM. Optimize TCO of insourced creative services and analyse performance vs. outsourcing. Achievements:- Hard cash savings and extra value negotiated on agency remuneration- Move all partners to an output-based remuneration model- Preferred Vendor List definition- Over 20 campaign developments sourced safely and efficiently

Région De Paris, France

DIGITAL MEDIA BUYER:Stakeholders: Global Media & E-commerceCategory: Digital Media, MartechPurpose: Decoupling agency/publishers’ relationship to sign direct deals with digital vendors (GAFAMS): google, Facebook, amazon, snapchat, Teads… Sourcing of advertising techs to monitor impressions costs and effectiveness. Achievements:- Contribution to $11M hard cash savings- Set up 1 single DMP worldwide- Set up 1 single SEA agency worldwide- Moved to 100% impressions monitored (ad-verification)- 80% of digital media spend covered by a direct deal with a publisherMEDIA BUYER:Stakeholders: Local Media Managers & in-market GM’sCategory: Global Media Purpose: Run and analyze global media RFP (80% of media spend). Monitor agencies media buying performance vs. guaranteed rates. Achievements:- Contribution to $38M hard cash savings on media buying and agency remuneration- 80% of worldwide media spend covered by a single Agency of Recordhttp://www.mandmglobal.com/coty-retains-zenith-to-handle-1bn-expanded-global-media-business/https://www.publicisgroupe.com/en/news/press-releases/coty-appoints-publicis-media-as-its-lead-agency-globally-en-1

Région De Paris, France

Agency media buying performance monitoring. Contributed to set up an actual vs. media plan dashboard. Ad hoc SOV/SOI/SOM studies

Région De Paris, France

Print, POS and Perm & Temp Merchandising equipments. Key account relationship: ESSILOR (CAC 40)

London, Royaume-Uni

Master 2 (M2)

Education record

Exchange semester in Lima. Spanish speaking cursus

Cuisine Française - Niveau Avancé, Culinary Arts/Chef Training

Bts Commerce International, Marketing International Et Gestion Des Opérations D'Import-Export

Baccalauréat, Economique Et Social