William Hull Email & Phone Number

Atlanta, Ga, Us

Core member of leadership team for U.S. Water Heating Division, leading development and execution of business strategies & growth initiatives.

Retained by Chief Commercial Officer of leading U.S.-based building products supplier for commercial strategy development and advisory services. - Created and implemented business strategy process for all business segments, identifying $170MM in new profit opportunity- Created and implemented new product and innovation process, building new product pipeline including an industry award-winning innovation- Built customer and market insights, including execution of company-wide VOC survey- Supported strategic business development initiatives, including business case development for successful greenfield expansion

San Francisco, California, Us

A global brand and marketing consultancy that fuses insights, strategy, creativity and imagination to help clients grow better brands and businesses. - Delivered strategy engagements for CMO/ VP Marketing/ executive leadership of clients across software, industrial manufacturing, financial services, quick-service restaurant, and non-profit sectors- Drove business development with new and existing clients, leading to $2MM in new firm business

Atlanta, Ga, Us

COMMERCIAL DIRECTOR, INDUSTRIAL PACKAGING (2014-2016)Core member of business leadership team, leading commercial strategy development for Industrials segment; identified and prioritized $200MM+ in growth opportunities and drove execution.MARKETING MANAGER, GP CHEMICALS DIVISION (2011-2014)Core member of start-up market strategy group; led marketing and business strategy, innovation pipeline development, new opportunity identification and assessment, and marketing programs.SR. BRAND MANAGER, BRAWNY(R) PAPER TOWELS (2009-2011)Drove business turnaround, stabilizing business performance, stemming share declines and improving sales volume through new insights, innovation, communication, and packaging.SR. BRAND MANAGER, PRIVATE LABEL TOWELS (2008-2009)Led bid process, portfolio development, and product launches for key accounts, increasing portfolio volume and EBIT +11%.

Us

Management consulting firm specializing in growth strategy; multiple growth strategy initiatives completed for Fortune 100 industrials client, identifying over $450MM in new global business opportunity leading to successful new lines of business.

New Brunswick, Nj, Us

PRODUCT DIRECTOR, AVEENO(R) LIP CARE, ANTI-ITCH, & BABY CARE (2005-2006)Led brand strategy and execution on 3 lines of business; exceeded plans annually, launched innovation and executed new advertising.ASSISTANT PRODUCT DIRECTOR, AVEENO(R) FACIAL CARE (2003-2005)Drove brand line extension, new product development and advertising on line achieving revenue growth of +24% in 2004; developed seven new products and new T.V. and print advertising for five products.ASSISTANT PRODUCT DIRECTOR, SHOWER TO SHOWER(R) (2002-2003)Executed consumer and trade promotions, brand forecast, share reporting, budget management, and new product development. MARKETING INTERN, JOHNSON'S BABY(R) (2001)

Master Of Business Administration (Mba)

Ba, Political Science