William Hurley Email & Phone Number

Albany, Ny, Us

Deliver transformational CMO and CRO services to drive revenue growth at companies ranging in size from seed and series-A to large multi-billion dollar enterprises. Comprehensive strategy, marketing, branding and communications programs. - Grew active client base by 100%+ in first year through best-in-class CRM and ABM processes - Advisory services drove 50% increase in formalized channel partnerships at client. - As CRO and CMO at AI startup - Launched generative AI solution combatting social media attacks for global enterprise brands. Created indirect channel with communications and agency partners.

Tampa, Florida, Us

Recruited to grow B2B Enterprise business. Transformed ~$800M organization from a single-market, mobile operator focused firm into a multi-platform Enterprise and Mobile Operator company with solid growth and value creation. Pivoted telecom clearing and settling organization into dynamic cloud omnichannel messaging, security, blockchain and IOT company connecting enterprises and operators to over 7 billion devices on earth.- Responsible for all Marketing, Strategy, Product Management, Brand and Business Development.- Grew messaging business by 64% in 24 months, grew overall Enterprise business 45% in 24 months - Aggressive, innovative digital/ABM marketing delivered 121% annualized return on lead-gen investment to sales $’s.- Successfully re-branded organization internally and externally, launching brand into enterprise space. Externally grew industry analyst rankings from non-existent to Top-5 in industry. Internally grew employee satisfaction from low 70%’s to 96%.- Re-positioned all products and services to align with digital transformation needs of customers and markets including expansion into IOT and CPaaS markets.

Monroe, La, Us

Recruited to transform $17B consumer legacy telco into an Enterprise IT Services company. Led all marketing, product management, customer experience, pricing, omnichannel customer engagement and offer management functions for both the $6B consumer business and $11B enterprise business. Developed customer-centric growth strategies while aligning offer operations, simplifying the customer experience and product portfolio. Built a business-driven product management culture. Introduced digital growth platforms. Responsible for a team of 500 employees and a $375M budget. - Consumer CX programs drove 50% increase in digital channel share, 100% increase in online. Drove CX NPS improvements by 50 points - Simplified complex product portfolio by 39% while protecting $46M in monthly revenue- Reduced business customer churn by 10%. Reduced broadband losses twelve-fold - Grew largest enterprise networking product (MPLS) market share by 30 basis points- Delivered 50% process improvements in offer management- Delivered company’s first 5-year customer centered go-to-market strategy and revenue plan- Successfully launched new brand positioning

Munich, Bavaria, De

Recruited to transform legacy $2.0B PBX hardware centric organization to a SaaS based communications and collaboration software and services firm utilizing services and software subscription revenue as its growth engine. Challenged by private equity firm to “get our money back” by standing up the organization to sell, go public, or shut down. Sold in 18 months for 5x forward looking EBITDA. Transformation required aggressive actions including conversion from hardware to software/services offerings, a 50% reduction in entire Unify staff globally and a transition from direct selling to partner-led, channel focused selling.- Launched "Circuit" – Industry first, category busting SaaS, cloud collaboration and unified communications solution (UCaaS) resulting in 5,000+ trials and 13,500 paying users in 7-months (Thousands more in freemium category)- Generated incremental $50M in annuity revenue - created and launched company’s first SaaS offerings - Simplified market pricing, positioning, and packaging – simplified 22,000+ product SKU’s into 8 product bundles sold across 60 countries. 40,000 bundle licenses sold in first 3 months in pilot - Created 4 industry verticalized solutions achieving 120% of revenue quota in first year. Globally centralized all marketing functions, reducing marketing expenditures (people and programs) by 50% - Created startup culture and eliminated over $10.0M in product launch waste in 6 months by simplifying global launch process. - Improved channel partner commitments by 90% via new Channel Marketing Organization and Global Partner Program.

Tarrytown, Ny, Us

Recruited as CIO. Transformed $2.7B primarily US-based network hardware distribution company to a $5.0B IT services, security, and communications company doing business in over 70 countries. Promoted to CTO & CIO within the first twelve months. Tasked to double company revenue in 5 years, achieved goal in 4 years, during the global financial crisis. Identified, developed, and implemented key strategies and programs to take advantage of major technology industry upheaval with the introduction of Virtualization, Cloud, Security and BYOD. As CIO:- Successfully managed global IT organization in Technology Distribution industry. The industry competes in low single digit margins and is highly reliant on IT to achieve any profitability. Responsible for $95M OPEX & $100M CAPEX budgets.- Transformed organization by driving global standard business processes (installed SAP). Generated $57M incremental in EBT- US SAP deployment grew revenue from 15% to 45% (per BU) in first full year. Grew transaction volume while driving down SGA consistently year over year- Introduced cloud computing for email, collaboration, unified communications, and IT development, delivering savings over $1.0M annually- Transformed federated, antiquated infrastructure into a single, global, 100% virtualized, core-to-edge-to-endpoint secured, fully redundant agile technology environment running on a single global MPLS network providing voice, video, and data access globallyAs CTO:- Launched IT distribution industry first - multi-vendor hardware, software, cloud and services based solution for BYOD security- Created newly defined Westcon Customer Relationship strategy- As CTO became public facing technology advisor to customers, vendors, suppliers, partners and prospects. Recognized Technology Industry Thought-Leader through global speaking engagements

New York, New York, Us

Recruited to transform the client experience by driving digital interaction strategies to acquire, retain and grow B2B customer base of $6B firm. Progressively promoted to Managing Director and CIO Americas/Global CIO. Led Global IT organization of 300+ employees and $100-125 million budget. - As CIO successfully drove IT costs down by 20% while increasing IT productivity from 60% to 85% by upgrading talent and creating highly motivated, lower-cost inhouse team.- Delivered Marsh’s first global Sales Management tool – included 360-degree customer view and sales forecasting.

Responsible for marketing, selling, delivering and managing 10-15% of firm’s total revenue across the Mid-West US. Utilized customer insight to drive increased financial benefits through strategy formation, organizational change, market assessment, product development, solution design and program implementation. Consistently improved client’s competencies, capabilities and business performance while maintaining office and P&L profitability. Grew office revenue 300% over 12-month period.

Atlanta, Ga, Us

Selected by Executive Management to transform Mercedes customer service. Designed and built the Mercedes-Benz Customer Assistance Center. Subsequently led MB Relationship Marketing - creating industry leading direct marketing results which allowed Mercedes to reduce ad expenditure by 39% in select market.

Mba, Finance

Bs, Computer Science