Senior Executive in strategic leadership and tactical management of marketing, sales and logistics teams, mainly in the consumer electronics and retail industries. Management of multiple channels and sales structures: direct, B2B, digital, distributors, retailers and wholesalers. Negotiation with all types of buyers and clients. Focus on: sales, planning, forecasting, business plans, marketing, product marketing, trade marketing, exhibition, sell in, sell out, differentiation strategies by product, price, distribution and promotion. Results-oriented and profitable, capable of leading teams and working with eclectic groups, leading them to achieve common goals and results.