Bill Bryce Email & Phone Number

Challenged to create and lead the Midwest Business Unit (Sales and Operations), solidify existing customers, identify and capture new accounts. Established and developed the strategic plan that set the initial framework: integrated acquired business, identified synergies, and executed the growth plan.

In an effort to attract investors and support the development of a new Medical Device Company, called upon to lead the team that evaluated the market potential, established the strategic sales and marketing plan, and forecast sales. This led to financial investment in the company, securing their position in the product line and segment.

In the wake of flat sales and no real strategy to grow, recruited by the leadership team and given two primary objectives: change the medical product line from commodity to value added and create a long term plan of continuous profitable growth at a greater pace and trajectory than the medical GDP. Within a year, instituted policy changes and strategies that positioned the company for growth. By end of year two,growth rate was 5X the previous pace and trajectory. These efforts culminated in… Show more In the wake of flat sales and no real strategy to grow, recruited by the leadership team and given two primary objectives: change the medical product line from commodity to value added and create a long term plan of continuous profitable growth at a greater pace and trajectory than the medical GDP. Within a year, instituted policy changes and strategies that positioned the company for growth. By end of year two,growth rate was 5X the previous pace and trajectory. These efforts culminated in growth that was 3X medical GDP leading to improved shareholder value Show less

P&L accountability for the newly created Praxair Healthcare Services subsidiary, which included the Hospital, Long Term Care, and Physician market, as well as, the Homecare Market.Managed cross-functional relationships internally for operational support and participated in FDA compliance reviews for existing protocols and new product development.Recognized for consistently growing the revenue by three times the healthcare GDP.Established performance criteria, training, incentive… Show more P&L accountability for the newly created Praxair Healthcare Services subsidiary, which included the Hospital, Long Term Care, and Physician market, as well as, the Homecare Market.Managed cross-functional relationships internally for operational support and participated in FDA compliance reviews for existing protocols and new product development.Recognized for consistently growing the revenue by three times the healthcare GDP.Established performance criteria, training, incentive programs and fiscal budgets.Restructured SG&A that enabled sales growth of 9% from 1999 to 2008.Interfaced existing sales reporting tools with a new prospect database that monitors and forecasts future revenue.Strategic MarketingIntroduced value propositions through the creation of a specific strategy for the healthcare segment. Used SWOT analysis to create a new value chain that satisfied existing customer needs with solution driven products.Drove the business from local historic growth to geographic expansion and increased penetration with new products and services that eventually changed the market.Set Homecare strategy for balancing respiratory, DME, and infusion.Negotiated major agreements with National and Regional Managed Care Organizations.Created "Hospital to Home" program that integrated our hospital referral business with hospital respiratory supply, giving us a marketing advantage. Show less

Manage a healthcare segment that supplies respiratory gases and related medical devices to Homecare and Hospitals.

Set policy, price and strategic direction for medical and industrial gas products, medical devices, cryogenics and associated applications in the hospital, energy, industrial, electronic, manufacturer and food markets.Established National Account programs for key hospital, homecare, and industrial segments.Partnered and trained with AT Kearny to help facilitate the reengineering of the company's business units by customer segment rather than product line.Expanded the Multi Regional… Show more Set policy, price and strategic direction for medical and industrial gas products, medical devices, cryogenics and associated applications in the hospital, energy, industrial, electronic, manufacturer and food markets.Established National Account programs for key hospital, homecare, and industrial segments.Partnered and trained with AT Kearny to help facilitate the reengineering of the company's business units by customer segment rather than product line.Expanded the Multi Regional organization by developing a national distributor program. Show less

Bs, Business

Mba, Marketing