William Cornell Email & Phone Number

Ridgefield Park, NJ, US

Created go-to-market plans for launch of new smart ring product category at Samsung and led all cross-functional go-to-market activities in the US including customer experience journey development, key feature marketing, sell-in to retail channels, supply chain forecasting, etc. resulting in a full product sell-out in two days and an expected incremental.

Stamford, Connecticut, US

Analyzed opportunities to launch new product offerings including market sizing, competitor comparisons, and recommended parameters. Five key offerings in development for launch in 2024.Selected accomplishments:- Engineered and executed new business processes to develop and deliver the monthly C-suite Spectrum Mobile product meeting that resulted in.

Ridgefield Park, NJ, US

• Spearheaded all aspects of Samsung’s smartphone portfolio go-to-market in the US, including lifecycle management, promotional spending, profitability, and $18B+ of sales.Selected accomplishments:
• Led the analysis and development of go-to-market efforts for Samsung global smartphone portfolios, resulting in +15% year-over-year smartphone sales.
• Established cross-functional launch sales forecasting process that resulted in a +32% increase in forecast accuracy for flagship smartphone launches saving over $100M in promotional and aged inventory costs.

Ridgefield Park, NJ, US

• Directed the cross-functional launches of 4 Gear VR headsets and 2 versions of the Gear 360 camera which led to increasing sales for each subsequent generation. Selected accomplishments:
• Planned and deployed 7 national promotions for smartphone plus VR headset bundles during flagship phone launches, creating over $200M of incremental smartphone sales.
• Created first-of-its-kind, self-guided virtual reality demo and successfully deployed to over 15,000 stores leading to a 10x increase in per-store sales of VR headsets resulting in receiving annual ‘Top Achiever’ award.
• Headed the successful launch operations of the first consumer virtual reality headset (Samsung Gear VR) with 3+ million units sold in the US during the first year.

Ridgefield Park, NJ, US

• Managed internal consulting engagements to drive process improvement across enterprise.Selected accomplishments:
• Owned Samsung’s main business intelligence system from design and development to rollout of new supply chain management (SCM) and retail tracking modules.
• Developed a prototype multivariate regression model for predicting weekly smartphone sales rolled out across multiple product categories, significantly reducing excess inventory.

Dublin 2, IE

• Led management consulting project teams across several industries and functions, delivering tangible, positive results.Selected accomplishments:
• Led root cause analysis and process improvements increasing borrower service level agreement (SLA) fulfillment by over 100% in less than 2 months for a $35B loan portfolio organization.
• Created the operating model for a new global HR shared services group within a Fortune 500 company, including policies, standard operating procedures (SOPs), key performance indicators (KPIs), and IT requirements to.
• Completed a pilot IT program successfully integrating the networks of 5 large federal agencies into a single domain, projected to save $300M+

US

Analyzed critical national security issues and briefed senior executive level decision-makers in the State Department, Department of Defense, and White House.

Master Of Business Administration (M.B.A.)

B.S., Chemical Engineering