Pro
CurrentThe Pro is the most knowledgeable salesperson. They understand how Apple products and services can help customers discover their passions, and how our products differ from our competitors. They help to grow Apple’s business community and are highly skilled at presenting elegant solutions that simplify the complex. They have an eye for opportunity and leverage their breadth of expertise across the technology industry, including Apple competitors, to create unique value propositions and insights that differentiate Apple solutions in the market. They provide authoritative recommendations across Apple’s products and services that build loyalty and enhance the customer experience, and help drive skills and knowledge of technology across the team.