• Re-designed and launched an e-commerce site in one month on the Shopify platform• Led ongoing marketing strategy with a focus on users' needs and behaviors; resulting in +18% of conversions• Collaborated in a cross-functional team environment with stakeholders to align business goals, tasks, and communication across teams• Facilitated iterative user testing in an agile environment to ensure improvements in e-commerce platform design and interaction

• Designed and launched new website through the wix platform generating an increase of 25% in leads • Conducted user research through surveys, user interviews, CnC analysis, creating personas, and journey mappings to gain user behaviors and needs • Managed the design and meetings with stakeholders to align business goals, timelines, and results

Website Re-Design - UI Lead • Redesigned e-learning education website with CEO/developer and a team of three designers, refocusing on the MVP; launched high-fidelity prototype within a one-month sprint • Led design team in creating real-time interactive filters, cutting search time for relevant video content by 50% • Conducted usability tests, A/B testing, providing design recommendations for efficient navigationSynthesized UX research and synthesized data to iterate wireframes and test user behaviors

500+ Hours of professional training and mentorship through the User Experience Design Immersive Program

• Successfully founded and established a thriving niche business in the jewelry industry by conducting user experience research, consulting with clients, designing, and hand fabricating jewelry with exceptional attention to detail, resulting in a loyal clientele list of over 1000+ in just 8 years.• Collaborated with Goldstar Jewelers in the first 3 years of business to establish a successful partnership, demonstrating exceptional business acumen and leadership skills.• Focused on providing personalized service to clients by understanding their unique needs and utilizing an efficient methodology to create fashion-forward jewelry that exceeded their expectations and ensured high-quality control and customer satisfaction.• Expertly executed every step of the hand fabrication process, from sketching designs to wax molding and carving, precious metal casting as a goldsmith, high polish finishing to specifications, and final packaging, delivering unparalleled craftsmanship to each and every order

• Oversaw daily office operations and maintained strong business relationships with 50+ dental offices, ensuring smooth and efficient communication and operations.• Successfully restructured the company's budget plan through effective accounting measures, resulting in an additional 20-22% gross profit for the business.• Expertly onboarded new laboratory technicians, evaluating their skills and abilities to ensure successful execution of their duties within their assigned roles.• Established an extensive network of new referrals and sales contacts, streamlining customer relations and improving business efficiency.