William Robertson Email & Phone Number

Ontario, Canada

Retired from work, but not from life.I have retired after 40 years in the technology industry. It has been an incredible journey filled with challenges, growth, and countless memories that I will cherish forever.I am immensely grateful for the opportunities, support, and friendships I have experienced throughout my career. Working alongside such talented individuals has been a privilege, and I am proud of the contributions we have made together to advance technology and innovation.As I embark on this new chapter in my life, I look forward to spending more time with my loved ones, pursuing personal interests, and embracing new adventures. While I will miss the daily interactions and stimulating projects, I am excited for what the future holds.From now on it's no job, no stress, no pay!

Kitchener, Ontario, Canada

Development of detailed stories, personas, and use case scenarios to support the Agile development process.Work with diverse product development teams in defining and developing minimum viable products.Conduct market assessments, competitive analyses, and product reviews to support business decisions. Product roadmap creation and ongoing maintenance.Interface with customers to determine needs and assist in sales activities.Work collaboratively with deployment, support, sales, and marketing staff to ensure market acceptance and success.Conduct pricing, financial analysis, and sales channel fulfillment assessments.Create metrics to track key performance indicators.

Waterloo, Canada

Implemented new Agile based development process and methodology. Prioritized, stack ranked and managed development activity to maximize market opportunities.Managed major customer contract deliverables to meet proposal obligations. Conducted ongoing triage and management of critical customer product issues.Managed go to market and release process for two major offers. Assessed and presented new business opportunities and created detailed market expansion plans. Evaluated third party technology offers and managed contractual relationship.Created, implemented and tracked progress of company strategy and associated product roadmap. Created new metrics and measurements of departmental critical success factors.

Waterloo, Ontario

Work on Cloud based offering within the portfolio and across product portfolios incorporating the best solutions in OpenText Development, maintenance and implementation of the strategic plan for variety of products Maintain close relationships with the market (customers, evaluators, and potentials) for awareness of market needs, defining market requirements, development of solutions, package the features into product releases and manage Agile product backlogs Works closely with the go-to-market team to ensure the product roadmap can meet the requirements of the business plan and can be successfully rolled out Close interaction with sales, marketing, development leads, product architects, and key customersDeep involvement in all pricing and costing assessmentsWrite and prioritize product requirements and use cases - Work closely with product developments scrum teams to ensure product is built to specifications

Waterloo, On

Work closely with internal sales, business development, and management professionals to determine target market verticals and go‐to‐market strategies.Specify end‐user requirements for current and future products by conducting direct and indirect market research.Formulate business plans including economic cost/benefit analysis.Perform competitive analysis, develop risk assessments, and generate sensitivity analysis on approved plans.Develop and/or maintain integrated product roadmaps with focus on New Product Development ﴾NPD﴿.Translate business objectives into market requirement documents including reviewing and negotiating engineering specifications and change requests.Work in collaboration with the Quality department to monitor customer feedback and RMA statistics to ensure new product requirements factor continuous improvement opportunities.Manage the full life cycle of new and existing Measurement Sciences products including objectives setting for advanced research activities, product development initiatives, and product launch support. Coordinate and represent NDI at customer, partner, and trade association events to promote Industrial, Life Science, and Simulation solutions.

Senior Product Manager, Pricing | Enterprise Business Unit (2011 – Present)- Develop and implement pricing strategies for Enterprise BU - Conduct required market and competitive intelligence research- Accountable to determine optimal pricing strategy for new products- Assist in special deal and promotion pricing- Review and/or develop policies, procedures, and processes for enterprise pricing; and monitor pricing to ensure objectives are achievedSenior Product Manager, Enterprise Software Business Unit (2008 – 2011)- Exercised independent judgement, solved problems, in leading and championing new products and services with “cradle to grave” planning and execution- Assessed new product concepts and prepared required market, customer, competitive and financial analysis- Worked with large cross functional teams through product life cycle- Drove detailed market and customer requirements for software development projects- Responsible for all aspects of product pricing decisions- Accountable for pre-release customer engagement and testing- Introduced process improvements resulting in faster time to market, more revenue and lower costs- Managed ongoing product line with including product migration and discontinuation - Controlled development partnerships and co-marketing activity

- Created and managed Product Management group, defining positions, conducting recruitment and mentoring- Successfully launched global product lines with $50M revenue targets- Drive detailed market and customer requirements in $20M+ software development projects- Introduced process improvements that resulted in faster time to market, improved revenues and lower costs- Constructed sales strategies and selling stories used worldwide and working with sales regions to implement targeted marketing programs- Initiated Technology Center at annual User Conferences, which generated feedback, provided ideas, and had significant impact on customer satisfaction and loyalty- Identified market segment in response to change in legislation, and led delivery of new products that was implemented by 80% of base

Business Solutions and Planning - Group Leader- Managed a team tasked with delivering the appropriate environment, market and competitive information in a timely fashion to support strategic planning, decision-making, development priority setting and deployment processes- Worked with sales regions to conceive, develop, gain approval and implement targeted marketing programs to meet and exceed revenue in excess of $200m- Responsible for researching, understanding and articulating the high level market and determining the commercial viability of potential product programs over $20mSenior Product/Marketing Manager- Worked on cross-functional team responsible for a $100 million worldwide product program that covered all software, hardware and communication equipment related to check processing solutions in financial institutions- Constructed the sales strategy and selling story used worldwide - Supported field organizations in responding to large sales opportunities (excess of $5 million).Worked directly with re-seller channels to articulate value and benefits of business solutions with average sales $250k- Determined and documented customer needs into an integrated business plan and documenting detailed customer requirements- Completed a detailed competitive analysis and publishing a general selling guide to 300 field sales personnel- Coordinated product development strategies and budgets and product life cycle management - Valued at over $10m annually

Toronto, Canada Area

Country Product Manager- Accountable for the quality launch of a product set encompassing various document, storage, manipulation and retrieval technologies into the Canadian market place- Defined the unique Canadian product requirements to international development groups- Responsible for revenue forecast of over $25 million and expenses related to product program- Designed and implementing a software distribution, tracking and billing system to support a new product offering- Analyzed all financial, marketing and product aspects of seven competitorsNational Technical Support Manager- Tasked with delivering national system and application support for installed base of $500 million through 22 direct reports- Implemented new processes and software reporting systems to measure and track group effectiveness and efficiency resulting in productivity gain of 23%.- Acted as a support liaison for over 15 hardware and software productsCreated and implemented a support contract and brochure for the National Support Center

Toronto, Canada Area

- Responsible for directing, organizing and motivating diverse internal resources to successfully complete multi-faceted sales- Successfully planned and implemented sales campaign to penetrate a new product area- Sold two new national accounts with total sales exceeding $1,000,000

Master'S Degree, Computer Science

Masters of Science in Computation

Bachelor Of Business Administration (B.B.A.), Business/Commerce, General

Bachelors degree in Business Administration