William J. Smith Email & Phone Number

Newark, New Jersey, Us

Oversee strategic regulatory and advocacy communications programs to achieve PSEG’s business goals and enhance its reputation

Morristown, New Jersey, Us

•Responsible for overall brand development, including all aspects of corporate communications and marketing for a start-up public policy think-tank focused on New Jersey’s economy and fiscal policies.•In partnership with the president and board of directors, create and implement marketing and public relations strategies to promote GSI's mission of increasing the state’s economic competitiveness for investment and affordability for residents. •Manage all digital media including email marketing, social media management and strategy, as well as maintenance of the organization’s website. Report on analytics to GSI’s president and board.•Collaborate with the organization’s president and outside analysts on the conception, development and public dissemination of public statements, public policy research projects, original blog content and analytical presentations.•Responsible for all media relations functions including responding to inquiries, arranging interviews and proactive placement of statements, research and op-eds.

Staten Island, New York, Us

•As a member of the medical center’s Senior Leadership team, directed a team of three, oversaw a budget in excess of $1 million and all internal/external communications, marketing and community outreach programs. •Served as “on the record” spokesman for the hospital; researching, composing and issuing responses to inquiries received from the media, including crisis management of reputational issues.•Oversaw the development and implementation of all marketing materials and campaigns, including magazines, annual report, newsletters, digital content marketing and annual report, including the launch of a major capital campaign, institutional rebranding and opening of several ambulatory care sites.•Supervised the development and implementation of community engagement programs. •Managed social media accounts and the development of content and strategy, which drove strong brand audience growth across multiple platforms.•Developed remarks and talking points for the President/CEO and members of Senior Leadership.•Directed the planning of media and marketing events including stagecraft, media relations material and other collateral for events.•Acted as liaison to elected officials at the federal, state and local level, along with community stakeholders.•Served as a member of the medical center’s committees on Emergency Preparedness, Employee Giving, 9/11 Remembrance and Cancer Services.

Newark, New Jersey, Us

•Acted as official “on the record” spokesperson for the agency on issues affecting the corporation and the communities served, responding to inquiries from local, regional, national and trade media, often doing on-camera television interviews and live and taped telephone interviews. Served as public spokesman on transportation issues during NY/NJ’s Super Bowl 48, significant weather emergencies, issues related to Superstorm Sandy recovery and major service interruptions. •Worked with agency executives and other departments to coordinate media relations activities such as media photo opportunities, formal and informal press conferences, live interviews, taped interviews, group interviews, one-on-one interviews and media roundtable discussions. •Assisted in the conception, production, implementation and administration of targeted media plans. Analyzed and evaluated media plans for effectiveness and recommended alternatives, as needed. •Prepared talking points and provided counsel to senior executives, the offices of the New Jersey Transportation Commissioner and Governor for interviews, press conferences and community outreach programs.•Collaborated on the development of social media campaigns and messaging.

•Responsibilities included the daily operations and media strategy of the successful re-election campaign of New York State Senator Diane J. Savino. Duties included acting as media spokesperson, drafting press releases as well as organizing media and community relations events. •Duties included acting as media spokesperson, drafting press releases as well as organizing media and community relations events.

Washington, Dc, Us

•Oversaw the set-up and daily operations of two district offices for a newly elected member of Congress. •Developed and implemented communications plans with local media and community stakeholders, prepared print material such as press releases, speeches, and intergovernmental correspondence.•Managed outreach program designed to keep stakeholders informed of Congressman’s programs, accomplishments and points of view.•Served as the Congressman's primary representative to the community including public speaking appearances, presenting testimony and attending high-level meetings. •Organized major public events in the district, including town hall meetings and visits to the district by the Speaker of the House of Representatives and Chairman of the House Transportation and Infrastructure Committee. •Analyzed proposed legislation for potential impact on constituency.

•Served as Public Information Officer and spokesman for the District Attorney, responding to inquiries from members of the local and national media, gathering and disseminating information in a fast-paced, high-pressure and crisis atmosphere on tight deadlines.•Coordinated all internal and external communications of the office including press releases, op-eds, issue briefings, speechwriting, brochures and related materials. Created several op-eds and story pitches which garnered regional and national media coverage.•Acted as representative for agency to general public, civic groups and government agencies.•Created the office’s first social media sites, developing and managing all social media initiatives and a full revamp of the office’s website content.•Coordinated with legal staff to monitor impact of legislative proposals on office operations.•Organized major press and public events with the offices of the Mayor of the City of New York, Governor of the State of New York, NYPD and US Attorney for the Eastern District.

Monitored media coverage of firm in print, broadcast and e-media, as well as media appearances of securities firm personnel, for possible regulatory impact on the firm and prepared daily briefing of this material for review by unit management. Served as point of contact for inquiries from regional and branch offices regarding regulatory and firm policies. Responsible for reviewing new regulatory rules and drafting memorandums to be distributed to firm personnel advising of applicable changes in business operations.

Us

Acted as point of contact for correspondence to internet brokerage firm received from regulatory agencies such as the Securities and Exchange Commission, NYSE, NASDAQ and existing firm account holders. In collaboration with the offices of the General Counsel and CEO, researched and composed responses to inquires received about the firm, its policies and customer relations. Obtained securities industries licenses; Series 7, 63 and 24. (Licenses no longer active)

Mba, Management

Ba, Political Science

Certificate, Jurisdictional Crisis Incident Management

Certificate, Media And The Prosecutor