Digital Marketing Professional with 20 years of digital strategy leadership experience within the healthcare and finance industries for three industry leading brands. Areas of focus include:• sales enablement• user experience (UX) • consumer intelligence • customer experience (CX) • B:B, B:C and B:B:C professional experience• digital strategy• marketing content strategy• search strategy • web • email marketing • tracking, reporting, and analytics • mobile-everywhere development • operations in highly regulated environments• compliance and legal review in digital spaceHighly skilled in developing online marketing strategies, negotiating contracts, management of interactive partners/agencies, and building consensus and strong partnerships across divisions.Leadership strengths include:• building teams• employee development• vendor management• budget oversight• hiring and onboarding I have directed teams of professionals focused on managing the eBusiness Operations as well as teams focused on usability, adoption, content strategy, metrics, and reporting. I have a deep knowledge of how to create and drive successful eMarketing and Web programs in regulated environments.Specialties: • Project Management (White Belt Certified)• PMP eligible• Competitive analysis• Certified Usability Analyst• Certified Internet Webmaster• Process Redesign• Accurate Financial Planning/Forecasting• Website reporting and analytics• Organizational Design• Corporate Website and interactive strategy• Brand and Identity Standards and eMarketing• Audit and QA• IT to Business liaison• Business Partner and Vendor oversightCurrently, I am heading up the Digital Strategy initiatives for Delta Dental of New Jersey and Delta Dental of Connecticut. I am responsible for Strategic Planning, Execution, Measurement and Analytics of the Digital Marketing programs.
Listed skills include Analytics, Management, Leadership, Marketing Strategy, and 38 others.