William K. Rea Email & Phone Number

Chicago, Il, Us

Purchase, New York, Us

As the first Customer Development Associate Representative in the Chicago/Chicagoland area I am in charge of Frito-Lay's Independent Business channel. The role relies on strong relationship building, creative problem solving, and robust communication. Since the role's creation, I have helped expand the Independent Business team by training another Customer Development Associate Representative. Through the work done in the Independent Business channel, I am able to transform the way the convenience and small grocery stores go to market strategies.• Responsible for over 2,000 Chicago/Chicagoland Independent Business accounts• Led entire country with over 1,000 Independent Business Customer Development Agreements signed in Chicago/Chicagoland geography• Drove $4.7 million in Frito-Lay sales, which led to 124% sales growth in 2022• Grew Regional Convenience Store Chain by 156% to prior year with over $1.5M in yearly Frito-Lay sales • Increased Frito-Lay North America Salty Snack market share by 23% across 300 Independent Business accounts in Chicago/Chicagoland area• Trained and developed new employees in Chicago/Chicagoland market on Independent Business• Improved Frito-Lay Salty Snack market share from 50% to over 75% across Regional Convenience Store chain locations in 2023• Delivered $7.4 million incremental dollar growth in 2023 to total Frito-Lay business

Purchase, New York, Us

As Sales District Leader, I was tasked with managing all Frito-Lay business in the West Side of Chicago. My objective was to help remove barriers for execution of key priorities in the market. I helped build capabilities for my team of Route Sales Representatives to ensure positive sales growth. In my role I was responsible for meeting weekly sales targets while calling on a Regional Convenience Store Chain. • Managed $8.86 Million in sales • Responsible for calling on 205 customer accounts including Dollar General, Family Dollar, Walgreens, Target, CVS, and 7-Eleven• Marketing Subject Matter Expert for entire Chicago/Chicagoland Territories that was responsible for $198M in new product growth• Negotiated 75 performance for growth contracts for 2021 to Independent Business customer accounts• Lead compression Account Manager role for a Regional Convenience Store chain, which was averaging $17k per week• Grew Regional Convenience Store chain 111.83% in 2021 while managing sales frontline team covering West Side of Chicago Territory

Purchase, New York, Us

As Customer Development Manager, I was tasked with managing Frito-Lay business in the Green Bay, Wisconsin territory. My main priorities were centered on delivering sales plans, cultivating in-store relationships, and developing my team's skills. In this role, I assisted in our product forecasting and new product release strategies.• Led 18-person team covering Green Bay, Wisconsin Territory• Built relationships with store leadership to drive $14.48MM in sales for 2019, generating 4% growth over prior year• Responsible for calling on 21 customer accounts including Walmart, Sam’s Club, Woodman’s and Kroger• Spearheaded Marketing Subject Matter Expert role for entire North Central Wisconsin Sales Territory, leading to over 10% of sales growth compared to prior year sales• Certified Employee Trainer for incoming Sales Associates/District Sales Leader Designates• Built sales presentation decks for Walmart Market Manager and Pick n Save Center Store Director sales presentations

Purchase, New York, Us

As a Sales Associate, I was tasked with learning the Frito-Lay business and applying key learnings to the training district I was assigned to. I started the training program by working alongside our frontline employees who stock, order, deliver, and merchandise all Frito-Lay products in stores. By learning more about the frontline, I was able to be more impactful as a leader to my team. At the end of the training period for the Sales Associate role, I was tasked with presenting a sales presentation of current performance (sales, safety, relationships) in front of our Regional Leadership team.• Participated in the rigorous 10-month training program that focuses on all aspects of the sales business• Managed "mini-district" comprised of 8 stores and 5 hourly employees with a focus on business-to-business relationships and employee motivation• Constructed visual grocery displays to drive the incremental growth in Frito-Lay brands within the salty snack category

Bloomington, Indiana, Us

As one of sixteen members of the Board of Directors, I am responsible for overseeing a section of the over one-thousand member organization. The Board Directors are in charge of multifaceted committees which organize events that promote student attendance at Indiana University home sports games. As a Director, I am also in charge of over sixty Chairmen/Women. These Chairmen/Women are the outlets to the general members of the organization. The goal of a Director is to develop a strong organizational image that continues involvement in both Student Athletic Board and in Indiana University sports.

Bloomington, Indiana, Us

I co-founded the organization that travels across the country to compete in tournaments against other division one college golf clubs. I have also participated in the matches hosted by the National Collegiate Club Golf Association (NCCGA).• Co-founded with five other students in 2015• Promoted the club to increase membership each semester• Fostered growth of club to ensure stability and involvement• Participated in the first golf tournament in the organization's history on campus in Attica, IN that featured schools from throughout the state

Bloomington, Indiana, Us

As chairman of the Student Athletic Board, I am responsible for overseeing alumni relations within Indiana University. By connecting with past graduates of the school, Student Athletic Board is able to make their experience at various sporting events exciting enough so that they keep coming back and want to donate funds to help improve the varsity sports program. Alumni are critical to the school because they give back to recognize the help they got to launch their career. They look to come back to Indiana University to support teams, and by having strong relationships with them, the Student Athletic Board is able to keep that connection lasting. As chairman of the Student Athletic Board, I am responsible for overseeing alumni relations for our university. My team connects with graduates to make their experience at various sporting events enjoyable and fulfilling so that they keep coming back and want to donate what they can to support varsity sports.

Redwood City, California, Us

JoyRun is a peer to peer delivery application that allows for students to place orders for numerous products that are delivered by fellow students. As Growth Marketing Intern, I was responsible for expanding the brand on the Indiana University campus and increasing brand identity. The specific marketing approaches included flyer distribution, tabling, and organizational presentations by creating active promotional student engagement. I was also responsible for increased weekly order numbers and application downloads.

Us

Dynamic Sports Training (DST) is a sports and personal fitness company that thrives to continually improve its clients through rigorous workout plans and physical training programs. DST has had clients ranging from Frank Gore and Marion Barber, to Barry Zito and Michael Bourn. In the Marketing Intern position, I was in charge of assisting the company's social media platforms, conducting market research, and creating graphic design ideas.

Augsburg, De

MAN Diesel and Turbo North America is a diesel, gas engine and turbo machinery provider with after-sales service support. The national headquarters of the company is located in Augsburg, Germany and currently leads the world in large diesel engines used in ships and power stations. In addition, MAN is also the leading supplier of turbo machinery. In the Marketing and Communications internship position, I was responsible for assisting social media platforms via content creation. I was also responsible for invoicing and developing an in-depth excel budget breakdown for each exhibition event the MAN North America division took part in.

Flanders, Nj, Us

In The Zone is a baseball/softball complex that focuses on basic game instruction and skill building for young kids. During certain seasons of the year, In The Zone also forms club baseball teams for various age groups to compete in tournaments all over the country.• Helped instruct players during practices and games• Managed team when the head coach was absent• Organized team for various exercises to ensure uniformity and participation• Motivated players to accomplish goals

Flanders, Nj, Us

In The Zone prides itself on strong customer relationships and professionally organized operations. Forming strong ties with staff, students, and parents is one of the keys to the company's success. The company strides to provide an experience that is both enjoyable and educational.• Managed daily activity of baseball complex from open to close• Resolved customer, employee, and player issues • Assisted with instruction for large baseball teams

Randolph Township Recreational Sports is a large department that encompasses numerous sports and activities for the community. One of its most successful programs is basketball, which has high participation and sign ups each year. The Boy's Basketball Program takes place at the end of winter through early spring.• Led on-court team as head referee for every game• Settled disputes between officials, coaches, parents, and athletes• Promoted a fun environment for the players while educating them about the game and its rules

Bachelor’S Degree, Management

Managing Hazards Course

Summer Scholars Program, Business And Law