William Sears Email & Phone Number

Boston, Massachusetts, Us

Santa Clarita, Ca, Us

Boutique consultancy providing SEO professional services including strategy, site audits, content planning, on-page optimizations, cross-channel digital marketing, and analytics.

Berlin, De

iGaming owns and operates a large global network of sites that provides players with information about the best online gambling sites. I lead the team for the US market, acquiring new customers and referring them to operator partners (BetMGM, Caesars, DraftKings,FanDuel, etc). I work closely with our Berlin-based team to continuously improve our sites to drive growth.

Yorktown Heights, New York, Us

Led organic growth for CouponFollow, an industry leader in coupon affiliate marketing. My team managed and optimized aspects of our product portfolio that lead to accelerated customer acquisition and discovery, particularly from search engines via advanced SEO.🚀 Acquired by System1 (NYSE: SST) in March 2022.

San Mateo, Ca, Us

Led SEO strategy for Slickdeals, the largest online social money-saving site, backed by Goldman Sachs & Hearst Publications. Managed a team working on all aspects of organic search growth.• Worked with Publishing team to provide guidance on content that aligns with search demand.• Built comprehensive search analytics platform. • Organic search traffic to our Coupons grew +39% in my first year.

Burbank, Ca, Us

Led acquisition marketing for shopDisney (Disney Store online) across multiple digital channels including Search, Social, and Affiliates. shopDisney is part of the Parks, Experiences, and Consumer Products business unit within The Walt Disney Company.In my first year, led my team to deliver double digit growth across every channel while delivering more than half of the overall traffic and revenue for the business.

Sunnyvale, Ca, Us

Optimized and accelerated growth efforts for LinkedIn globally using multiple digital marketing channels including organic search (SEO), paid search (SEM), paid social media marketing (SMM), app store optimization (ASO), and content marketing.My Silicon Valley and Munich based team consisted of dedicated Product Managers, Software Engineers, Data Scientists, Designers, and Marketers. We worked closely with cross-functional teams around the world to support user acquisition and growth internationally.🚀 Acquired by Microsoft (NASDAQ: MSFT) in June 2016.

Burbank, Ca, Us

Led a multi-channel Digital Marketing team driving growth across multiple Disney Interactive properties including web sites, online games, console games, mobile games & apps. Grew user acquisition, retention, and yield using an arsenal of marketing methods including organic search (SEO), paid search (SEM), eMail marketing (CRM), social media (both earned and paid, across Facebook, Twitter, Tumblr, Instagram, Pinterest, and other emerging platforms). Additionally, my team managed app store optimization (ASO) for our mobile titles for the Apple App Store (iPhone / iPad), Google Play (Android), Microsoft Store (Windows Mobile), and Amazon Kindle Stores, both domestically and internationally.Properties we provided services for include:► The Walt Disney Company / Disney Interactive / Disney.com► ESPN► Lucasfilm / StarWars.com► Disney Studios► Pixar► Disney Infinity► Club Penguin► Disney Channel / Disney Jr. / Disney XD► Mobile games & apps (Star Wars Commander, Frozen Free Fall, Inside Out Thought Bubbles, Big Hero 6...)

Burbank, Ca, Us

Led a team of search marketers for the Disney Family network of web properties. Highly focused on objectives and team performance, with outstanding results. Crafted and drove initiatives across the spectrum from SEO/organic search traffic acquisition, to social media, to website performance enhancement and conversion optimization. Drafted and evangelized a set of core SEO practices against which my team delivered. My team and I have achieved a high level of success getting buy-in from management and cross-functional teams, and we collaborated to improve our websites in ways that directly led to improved rankings, more content ranking, and significantly more organic search traffic acquisition.Additionally, I earned a reputation for "thinking outside the box" and championing change across the business unit—not necessarily confined to my team's specific domain, but wherever benefit to the overall success of the business could be impacted.Highly data driven, with a keen sense for quantitative analysis and distilling actionable insights from analytics.

Pasadena, Ca, Us

Co-Founder. Led group that was spun off as Perfect Market. Perfect Market helps publishers through advanced online marketing including search engine marketing (SEM) and search engine optimization (SEO). Methodologies optimize traffic and monetization for our publishers. Raised $16MM from Idealab, Trinity Ventures, and Rustic Canyon. Perfect Market was acquired by Taboola.• Hands on experience with massive SEM & SEO campaigns (tens of millions of keywords).• Chief author of SEM bidding strategies. Developed best practices for SEM campaign architecture, which were reviewed and regarded highly by Google & Yahoo.• Co-inventor of 4 search marketing technologies with patents pending.• Formulated SEO strategies. Experienced with on-page optimization, link building, and content library optimization.• Perform “deep dive” analytics.• Full product management lifecycle.• Account Manager; Directly manage publisher & partner relationships.• Pitch business, draft agreements, and negotiate deals. Chief evangelist.🚀 Acquired by Taboola (NASDAQ: TBLA) in August 2014.

Pasadena, Ca, Us

Managed a line of business for Idealab's Snap Technologies operating company that was focused on web traffic acquisition through online marketing including Search Engine Optimization (SEO) & Search Engine Marketing (SEM) and advertising monetization. Took an experimental project and nurtured it over a year and half into a thriving and profitable business, contributing seven figures of net revenue as we tuned the model. Snap was launched in 2006 by Founders Bill Gross and Tom McGovern, and backed by Mayfield Fund and Idealab.• General Manager with full P&L responsibility for business. Personally managed $7MM+ SEM budget. Consistently generated over 30% ROAS (Return on Ad Spend), with six figures of monthly AdSense revenue.• Personally recruited and managed a team of up to twenty developers, editors, and analysts. Reported to the CEO.• My group was spun off (May 2007) to form Perfect Market, where I became VP of Product & General Manager.• Previously led development projects for Snap's search engine, jobs portal, and news portal.

DigiLink is an Internet Service Provider serving media & entertainment in Los Angeles. Managed all marketing operations, especially online marketing including Search Engine Marketing (SEM) and Search Engine Optimization (SEO)• Completely re-designed and produced new corporate web site.• Produced and managed Search Engine Marketing (SEM/PPC) online advertising campaigns.• Performed Search Engine Optimization (SEO), increasing traffic and sales• Selected, implemented, customized, and managed multiple analytics solutions to understand & maximize conversion and ROI: - Web Analytics - Web traffic, usage, and conversion• Produced creative for advertising (including print and online).• Developed and packaged new offerings to bring to market, managing them through the full product life cycle, including a wireless multi-station DSL bundle and Internet usage management solution.• Completely revised Sales workflow.

Built a presence in Southern California as the first outpost for national expansion for Scottsdale, AZ based provider of creative and technical services.• Developed and implemented strategic and tactical marketing, advertising, and business development activities to build company visibility, engage potential customers, and close business.• Project Manager & Lead Consultant; Managed engagements, consulted hands-on with stakeholders, drafted requirements documents and led design & development teams.

Founding member of Digital Boardwalk, a leading Los Angeles-based web application development company (specializing in e-commerce) that enables e business through a suite of services including: strategic and technical consulting; web application design, development and hosting; site marketing; and the creation and leveraging of network relationships. • Contributed significantly to definition of business model, brand, and business methodologies.• Served as Vice President in a wide range of capacities as the company grew from a four person startup to fifty people, with roles overlapping in many instances as required.• Personally led engagements with clients including DirecTV, Hughes, eToys, Hewlett Packard, Office Max, and News Corporation.🚀 Digital Boardwalk was acquired by HandsOn Venture Fund in 2001.

Built professional services group for a Value Added Reseller of computer hardware and software, developing and expanding high-end system integration offerings. Primary market was Media, Advertising, and Entertainment.• Grew staff from one person (myself) to a team of four while growing group revenues from $0 to $1.3 million annually.• Developed brand strategy for group. Created numerous pieces of marketing collateral, including sell sheets for solutions.• Built partnerships with leading technology vendors. Designed and deployed pioneering Internet solutions including e-commerce, web servers, e-mail, connectivity, and network security.• Personally drove and closed business, including client meetings, solution architecture, proposal writing, and deal closure. Business included the building of e-commerce sites for clients, including Spelling Entertainment.• Co-developed business model and business plan for the successful spin-off of Digital Boardwalk in April 1997.

Created, operated, and promoted Reactor, a weekly electronic dance music club in the summer of 1995 in Hollywood. Managed overall club ambiance including music, visuals, set schedules, and performance art.Selected and booked talent, including DJs Christopher Lawrence, Eli Star, Brownie, Michael Cook, Jason Blakemore, Skylab 2000, DJ Dan, Simply Jeff, and weekly resident Jason Bentley.Designed and produced all promotional material.

Bs, Business (Entrepreneur Program)

Economics

Computer Software Engineering

Education record