Bill Leto Email & Phone Number

Romeo, Michigan, United States

Fraser, MI

• Managed the sales department for Fairlane Products and Fixtureworks, as well as the marketing content manager.
• Collaborated with marketing, internal IT, and contractors to relaunch the Fixtureworks website.
• Provided product and sales training to the sales/order entry team (new hire, product info, sales strategies, order entry procedures).
• Worked with IT to implement our CRM system with the sales team for leads, prospects, technical inquiries, quotes, and order processing.
• Worked with suppliers on pricing, catalog content, advertising, and lead follow-up.
• Handled quotes for large quantities, answered technical questions by phone and email, prepared and approved quotes.

Fraser, Michigan

• Performed in-house marketing tasks and managed web content for two separate and distinct companies.
• Assisted with the creation and launch of the Fixtureworks website (2015). Refined product content for consistency and SEO, and implemented conventions for product features, callouts, and artwork across several thousand.
• Revised and updated the 416-page Fixtureworks catalog and the Fairlane pin catalog.
• Designed or assisted with brochures, postcards, product plaques, USB drives, and business cards. Obtained quotes and coordinated file transfers for printing or production.
• Assisted with both print ad and digital ad layout and design.
• Served as liaison with an external ad agency that generated and distributed press releases and print ads. Coordinated print ad media schedules with external ad agency.

• Consulted with Sales team, dealers, and customers in order to identify trends and demand for assigned products and product lines, which included approximately 200 SKUs in the high-end steam and diesel locomotive.
• Communicated product requirements to Production/Engineering teams via detailed product release documents and entry into the business plan and accounting system.
• Developed, edited, or revised dozens of instruction sheets, ranging from single-page instruction sheets to full system manuals.
• Collaborated with the art department, marketing staff, and others to help product the Signature, Holiday, and Ready-to-Run Catalogs for 2011, 2012, and 2013. Provided and/or edited copy and features.

• Communicated product features and updates to the North American and International sales teams via the Saflok Sales Flash publication, product update emails, and the company websites.
• Acted as point-of-contact for all inquiries from the Sales staff in order to answer product questions or request additional guidance from Engineering.
• Assisted with the creation and revision of Saflok product literature.
• Helped build an online store for parts and consumables. Created product catalog and coordinated efforts to complete copy and photography.

• Developed, edited, or revised approximately 30 instruction sheets, ranging from door hardware installation instructions to full system manuals.
• Organized and assembled the company’s shared technical document library.
• Coordinated the development and launch of the company’s support website.
• Coordinated the development of the new Saflok website. Organized art, copy, and related product literature for placement on the website, following the corporate template. Reviewed the site for SEO.
• Assisted the sales team with approximately seven proposals, including product research, technical writing, document assembly, and acquiring the appropriate approvals.

• Coordinated the production of catalogs and instruction sheets. Collaborated with artists, photographers, graphic designers, engineers, marketing staff, and management.
• Defined product features internally to launch product development.
• Developed marketing copy for catalogs and packaging.
• Analyzed consumer feedback to develop products tailored to their needs.
• Planned and forecasted portions of the 2006 and 2007 product lines.

• Developed detailed, accurate product descriptions for packaging and catalog copy.
• Created and distributed detailed product definitions.
• Researched historical rolling stock using books, blueprints, diagrams, and photos.

Ba, English

Ba, Psychology

1997 Chancellor's Scholarship (full tuition) recipient