William Glass Email & Phone Number

Chattanooga, Tn, Us

Chattanooga, Tennessee, Us

Since January of 2023, I have overseen the messaging and brand of the Millennial Debt Foundation and advised on our national debt policy portfolio, working with members of Congress and other cognate organizations to stabilize the US national debt. I also direct MDF's In the Black initiative, offering Tennessee's first all-black license plate and working with Tennesseans for an accountable and fiscally responsible government.

Chattanooga, Tennessee, Us

Telescope exists because during the pandemic, we found that search marketing had lost touch with the complications of a customer journey.It was the *creation* and context of search queries that allowed us to take our first SaaS client from 0 to $1M ARR in 4 months. What was needed was a synthesis of content marketing, creative production, and brand, to shape customer awareness and set the terms for a conversation such that our clients appeared as the answers to the the whole range of questions their customers and prospects ask about the world.We position our brands as answers to questions asked throughout the entire search, and our blend of technical, data, and creative expertise allows our clients to meet the questions wherever they are asked – not simply on search engines.

Chattanooga, Tn, Us

I provide leadership to our Go-to-market and Brand strategies.

My mission was to upgrade our business operations and communications processes. Supervising over 15 people directly, and overseeing four organizational levels, I ran strategy and operations for a large church and several lines of business (~$1.5M pa). I directed our HR, budget and financials, sales and marketing, training and development, and communications. With the help of a brilliant team, I built systems that integrated all these disciplines and achieved best-in-class results at low cost.I inherited a year when we were in deep debt from our startup phase, and we cut it down to a third. We increased our monthly giving while eliminating five figures a month in op expenses and losing no net staff. I created a communications and marketing funnel that increased our small groups participation from under 40% to over 95% (with deeper buy-in and revenue increases exceeding my goal of 15% growth). My team built a world-class music and production organzation, which in the era of Covid-19 has given MChatt a digital experience as good as those of churches many times its size.I brought our restaurant into the black for the first time in nearly a decade by simplifying offerings around customer favorites while refocusing on quality control and training. I led a team of digital marketing interns from UTC to produce half a year's worth of digital assets in 8 weeks. Their work resulted in bigger message penetration than we had ever had, while increasing restaurant revenue by 20% yoy even in slower summer months.At the same time, I project-managed a $3.5M new building project on-time and at budget, while raising nearly a million dollars in public and private donations. That final building included multiple lease spaces, which I filled to 50% occupancy before leaving the role and in spite of Covid-19.Before I am anything else, I am a coach who tries to see the whole operational board and develop strategies my team can use to achieve every goal.

I founded Heelflip Media out of a conviction that responsive marketing campaigns forge deeper and more abiding connections with customers and therefore will outperform big-box solutions, even at scale. We combined bleeding-edge machine learning technology with huge datasets to give our clients sharper ears than anyone else could give them. Our paid and organic media campaigns deployed full stack creative assets around messages that spoke to immediate concerns of our clients' targeted segments, and we forged deep loyalty connections that lowered acquisition cost and delivered customer LTV nobody else could touch. Our paid and organic search campaigns served as powerful first-contact points to sales funnels and digital assets that added value, built relationships, and created serious measurable increases in sales and customer loyalty.I founded and grew Heelflip Media from one person to a team of 25 employees and full-time contractors before selling to a larger competitor in 2018. I built partnerships that gave me access to datasets typically acquired only by much larger firms. While spearheading business development, I built and oversaw the creative, budgetary, and media elements of a complex agency, while developing leaders who have gone on to senior technical and creative positions within some of the world's best ad and marketing agencies.

Bellevue, Washington, Us

Skuid was founded in 2013 on the simple belief that enterprise apps should stop forcing people to behave like machines. Instead, apps should behave more like the humans who use them, so everyone can thrive in the digital world. With Skuid’s simple-to-use but incredibly robust cloud design-and-deploy platform, companies can seamlessly unite their data, apps, and processes to unleash productivity and engagement, particularly in sales organizations. With hundreds of customers and more than 5.2 million users across 32 countries, Skuid has garnered national media coverage from Inc., Forbes, Fortune, Entrepreneur, TechCrunch, and others.

Dallas, Tx, Us

Durham, North Carolina, Us

Tallahassee, Florida, Us

With a fantastic team of people, I worked to ensure the quality of aggregate (rocks!) that made its way onto Florida's highways. I inspected mines, assisted aggregate producers in the making of quality control programs that would help to ensure their product met specifications established by the State of Florida, and would monitor and test their material as appropriate. Additionally, I helped the Aggregate Control Team to automate several processes using web technology, with the goal to replace inefficient and double filing practices. The process was being implemented as I concluded my employment at FDOT.

Gainesville, Florida, Us

The University of Florida's Transportation Technology Transfer Center and Center for Transportation Training led both state-required and additional education seminars for the State's transportation professionals. While there I led a team that hosted the Transportation Research Board's 2007 meeting in Orlando, FL. I also oversaw a comprehensive financial audit that saved the University an incredible $40,000 per annum.

Education record

Doctor Of Philosophy - Phd, Theology/Theological Studies

Bachelor Of Arts (B.A.), English Language And Literature/Letters

Education record