In my role, I am responsible for oversight and assistance with the ongoing operations and procedures for I.T. Guru, including the Client Services, Marketing, and Sales teams. - Development of creative and innovative strategies to bring greater awareness of the company to the veterinary industry. - Creation of comprehensive goals for performance and growth of the company and of our staff. - Development and implementation of strategies to enhance processes for efficiency and client satisfaction.

A nonprofit association dedicated to serving the veterinary profession

Professional management and oversight of all interdepartmental operational teams responsible for website development, project management, search engine optimization, social media marketing, paid per click (PPC) advertising, online reputation management, and ongoing customer support.● Responsible for the overall growth of the company 500% in size and scope by targetingnew strategic opportunities within our vertical, as well as revamping hiring processes andKPI standards in pursuit of the right team members to meet our growing demand.● Increased gross sales by 50% by actively scouting, developing, and serving as liaison forstrategic B2B partnerships within the industry.● Reduced client attrition by 10% by providing top-notch customer care to accounts Imanaged and by cultivating the ability of my team to show value in client-facingcommunications.● Expanded brand reach and territory representation via presentation duties at nationalconferences and professional speaking engagements focused on digital marketingstrategies for audiences in the United States, Canada, the UK, and Australia.● Developed and taught a year-long digital marketing course where participants receivedOnline Marketing Specialist certification, which expanded our renown within the industry.

● Developed and presented content to a group of European veterinary practice managers as part of a partnership between Beyond Indigo Pets and The Webinar Vet. Topics included set up and management of Facebook, Twitter, and Google+, as well as techniques on integrating these social media platforms in their veterinary practices.● Developed curriculum for a one-year Online Marketing Specialist course that I developed, managed, and taught. Students were veterinary professionals seeking to learn ways to harness digital marketing strategies within their business. One of my primary markers of success was when one of my students used the knowledge she learned to switch careers into digital marketing full time.● Co-facilitator of daily live streaming content during the COVID-19 pandemic designed to supply veterinary practice owners with tools, resources, knowledge, and connections within the veterinary industry as they transitioned to a more remote environment.

Management of five front line team managers and approximately one hundred employees asthey serviced inbound and outbound collections and financial inquiry calls for Toyota FinancialServices. Responsible for management of a $1 million monthly client invoice.● Served as liaison between project manager and front line employees, managed dailyand monthly call metrics, provided performance guidance for the managers on teamdevelopment.● Oversaw training curriculum for the department, including development of a new,intensive training manual that would become the gold-standard for the entire company.● Represented the company on weekly and monthly strategy calls with clients.● Primary point of contact for site visits at our client’s company headquarters.● Tasked with taking point on new site training and start-up for branches located inHouston and Barbados.