William Lovecraft is my personal brand. I help businesses achieve measurable goals through thoughtful design and brand strategy, challenging the present to lead the future.Building brands to be culturally remarkable. This is my philosophy, and it is based on the concept of challenging branding. It means to confront the present business model patterns, to reconstruct the term "brand" to not only survive in a competitive market but lead it. And, it appears that I am pretty good at it.I am better known on Instagram, where I try to inspire and train graphic designers from all over the world to find their own value, level up their skills, and rediscover the joy and passion of crafting design.Collaborations and inquiries at www.studioink.net

My main mission in Extrastar is to develop new marketing strategies to boost online presence and bring loyal customers to any of our sales channels. My day to day tasks can be listed as:- SEO and SEM strategies- Website maintenance and supervision- Customer Relationships Management strategies- Collaboration with third-party companies to open new sales channels- Advertising campaigns design direction and management- Email marketing campaigns and influencer marketing managementI have developed great leadership and teamwork abilities by leading a team of three people for objective-based projects. Moreover, I have evolved my negotiation and communication skills in the B2B area, helping me to conduct collaborations with international scale firms.Some of the achievements I am proud to announce are:- Exponential growth in search engine discoverability- Collaboration with big firms like Carrefour, Banco Santander, and ElCorteInglés- Brand image improvement through customers feedback- Collaboration with top tier Spanish influencers

I have started my journey at Extrastar as a graphic designer with a sole mission in mind, to elevate the company's corporate image and help the internal productivity and efficiency through design. Some of my day to day tasks were:- Website redesign, development, and implementation through WordPress- Marketing design assets creation- Product catalog design and makeover- Advertisement campaigns design- Billboards designI was lucky to participate in many B2B marketing strategies and escalate my understanding of negotiations between companies. I have also expanded my knowledge of technology and digital transformation by having daily contact with the products. But the most important takeaway was to fully comprehend the importance of helping our customers achieve their goals.

Cibeles Fashion is one of the biggest beauty and cosmetic retailers in Mexico. I have collaborated with them to develop an online store to expand their sales channels and scale their business. After a successful launch, they have decided to scale their business on a national scale.My role consisted of managing and creating advertisement campaigns on social media, and top-tier search engines. We have exploded the website click-through rate exponentially (+600%) and increased sales dramatically (+350%).I have developed a high understanding and practical knowledge of analytical marketing.

One of my secret (not that secret now) passions is singing, and I am proud to say that my dream came true when I was invited to be the lead singer/vocalist at a popular nightclub in Madrid. This experience has challenged my fear of being the center of attention and public speaking but on top of that, it has taught me unforgettable communication and intrapersonal skills.